1. What is the primary purpose of running contests and giveaways on social media?
A. To avoid creating original content
B. To generate leads, increase brand awareness, and drive engagement
C. To trick users into following your account
D. To sell products directly
2. What is the purpose of a social media style guide?
A. To dictate what employees can say on their personal social media accounts
B. To ensure consistent brand messaging and visual identity across all social media platforms
C. To track employee social media usage
D. To prevent employees from using social media at work
3. Which of the following is an important factor to consider when choosing a social media platform for your business?
A. The number of users on the platform
B. Your target audience’s presence and behavior on the platform
C. The cost of advertising on the platform
D. All of the above
4. A local bakery wants to increase its brand awareness in the community. Which social media platform would be most suitable?
A. LinkedIn
B. Instagram
C. Twitter
D. Indeed
5. What is the meaning of ‘engagement rate’ on social media?
A. The percentage of followers who purchase a product
B. The number of posts published per day
C. The level of interaction (likes, comments, shares) a post receives relative to its reach or audience size
D. The cost per click on a social media ad
6. Which of the following is a social media advertising objective focused on driving website traffic?
A. Brand awareness
B. Engagement
C. Traffic
D. Lead generation
7. What is the best way to handle negative comments on social media?
A. Delete them immediately
B. Ignore them and hope they go away
C. Respond professionally and address the concerns
D. Argue with the commenter
8. Which of the following is NOT a key benefit of using social media marketing?
A. Increased brand awareness
B. Improved search engine ranking
C. Reduced customer acquisition cost
D. Guaranteed immediate sales boost
9. A company is launching a new product and wants to generate buzz on social media. Which strategy would be most effective?
A. Posting only product specifications
B. Running a contest or giveaway related to the product
C. Ignoring user comments and questions
D. Purchasing fake followers to inflate their numbers
10. What is a social media audit?
A. A financial review of your social media spending
B. A comprehensive assessment of your social media presence and performance
C. A legal check to ensure your social media content is compliant
D. An automated tool that generates social media reports
11. What is the primary goal of a social media marketing strategy?
A. To generate immediate revenue
B. To build relationships and engage with your audience
C. To solely focus on selling products
D. To only post promotional content
12. Which of the following is an example of earned media in social media marketing?
A. Running paid ads on Facebook
B. Creating and posting content on your company’s blog
C. A customer sharing a positive review of your product on their personal profile
D. Sponsoring an influencer’s post
13. Which metric is most relevant for measuring brand awareness on social media?
A. Click-through rate (CTR)
B. Conversion rate
C. Reach and impressions
D. Return on ad spend (ROAS)
14. What is the benefit of using social media management tools?
A. They guarantee viral content
B. They automate tasks like scheduling posts and analyzing performance, saving time and improving efficiency
C. They eliminate the need for a social media manager
D. They can generate fake followers
15. What is social listening?
A. Creating audio content for social media
B. Monitoring social media channels for mentions of your brand, competitors, and industry
C. Encouraging followers to subscribe to your podcast
D. Using social media to sell audio equipment
16. Which social media platform is generally considered best for B2B marketing?
A. Instagram
B. TikTok
C. LinkedIn
D. Snapchat
17. What is the main difference between social media marketing and traditional marketing?
A. Social media marketing is always free
B. Social media marketing allows for two-way communication and direct engagement with customers
C. Traditional marketing is more effective
D. There is no difference
18. What does ‘CTR’ stand for in social media advertising?
A. Cost-Through Rate
B. Click-Through Rate
C. Conversion-Through Rate
D. Campaign-Through Rate
19. What does ‘ROI’ stand for in social media marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Revenue on Impressions
20. A social media manager notices a significant drop in engagement on their posts. What should they do first?
A. Buy more followers
B. Blame the algorithm
C. Analyze their content and audience to identify potential causes
D. Stop posting altogether
21. What is a social media community?
A. A group of people who all work for the same company
B. A group of people who share a common interest and interact with each other on social media
C. A group of fake social media profiles
D. A list of all your social media followers
22. A company wants to increase its website traffic through social media. Which tactic would be most effective?
A. Posting only images with no links
B. Running ads with clear calls to action and links to the website
C. Posting the same content every day
D. Deleting negative comments
23. What is influencer marketing?
A. Marketing your products directly to influencers
B. Collaborating with influential individuals to promote your brand or products
C. Ignoring influencers and focusing on organic reach
D. Buying fake followers to increase your influence
24. A company is experiencing a social media crisis due to a customer service issue. What should they do?
A. Delete all negative comments and block users
B. Ignore the issue and hope it goes away
C. Acknowledge the issue, apologize, and offer a solution
D. Blame the customer
25. Which of the following is a key performance indicator (KPI) for measuring the success of a social media campaign focused on lead generation?
A. Number of followers
B. Number of leads generated
C. Number of likes on posts
D. Number of shares on posts
26. Which of the following is a key element of a successful social media content strategy?
A. Posting the same content across all platforms
B. Creating high-quality, engaging, and relevant content for your target audience
C. Focusing solely on promotional content
D. Ignoring audience feedback and comments
27. Which of the following is an example of a social media crisis?
A. A sudden increase in followers
B. A viral positive campaign
C. A widespread negative reaction to a company’s post or action
D. A planned social media campaign
28. What is A/B testing in social media marketing?
A. Testing two different social media platforms
B. Comparing two different versions of a social media ad or post to see which performs better
C. Testing your social media strategy against your competitor’s
D. Auditing your social media accounts
29. How does user-generated content (UGC) benefit a social media marketing strategy?
A. It allows you to avoid creating your own content
B. It provides authentic and trustworthy content, increasing brand credibility
C. It’s always free and requires no effort to obtain
D. It’s only useful for large corporations
30. What is the purpose of using hashtags on social media?
A. To make your posts private
B. To categorize content and increase its discoverability
C. To track your competitors’ posts
D. To directly message other users
31. Which of the following is a key aspect of building a strong social media community?
A. Focusing solely on self-promotion
B. Ignoring comments and messages from followers
C. Actively engaging with followers and fostering meaningful conversations
D. Buying fake followers to increase the community size
32. Which of the following is a key consideration when choosing the right social media platform for your business?
A. The number of employees the platform has
B. The platform’s stock price
C. The demographics and interests of the platform’s users
D. The platform’s headquarters location
33. When is it appropriate to use humor in social media marketing?
A. Always, as it always attracts attention.
B. Never, as it is unprofessional.
C. When it aligns with the brand’s voice and target audience and is not offensive.
D. Only when promoting controversial products.
34. What is the primary goal of a social media marketing strategy?
A. To generate immediate revenue
B. To build relationships and engage with the target audience
C. To automate all customer service interactions
D. To replace traditional marketing methods
35. What is the ‘engagement rate’ on social media?
A. The percentage of followers who purchase a product after seeing a social media post
B. The percentage of impressions that lead to a website visit
C. The level of interaction (likes, comments, shares) a post receives relative to its reach or impressions
D. The speed at which a social media post is shared across different platforms
36. Which of the following is NOT a key benefit of social media marketing?
A. Increased brand awareness
B. Improved search engine rankings
C. Guaranteed immediate sales increases
D. Enhanced customer loyalty
37. What is A/B testing in social media marketing?
A. Testing different versions of an advertisement to see which performs better
B. Testing different social media platforms to see which reaches the most people
C. Testing different customer service scripts to see which resolves issues faster
D. Testing different prices for your products to see which generates the most revenue
38. Which metric is most directly related to measuring the success of a social media campaign focused on brand awareness?
A. Conversion rate
B. Click-through rate
C. Reach
D. Sales revenue
39. What is the benefit of running contests and giveaways on social media?
A. To guarantee immediate sales increases.
B. To attract new followers, increase engagement, and generate leads.
C. To avoid providing customer service.
D. To replace all other marketing efforts.
40. How can a company effectively handle negative feedback on social media?
A. Ignore the feedback and hope it goes away
B. Delete the negative comments to maintain a positive image
C. Respond promptly and professionally, addressing the concerns directly
D. Publicly shame the user who posted the negative feedback
41. What is ‘social selling’?
A. Selling products directly through social media ads only.
B. Using social media to find, connect with, understand, and nurture sales prospects.
C. Automating the entire sales process through social media bots.
D. Ignoring customer service inquiries on social media to focus on sales.
42. What is the importance of audience segmentation in social media marketing?
A. It allows you to send the same message to everyone, saving time and resources
B. It enables you to tailor your content and messaging to specific groups of people
C. It helps you identify and block fake accounts on social media
D. It is only relevant for large corporations with millions of followers
43. What is the purpose of a social media content calendar?
A. To track the financial performance of social media campaigns
B. To schedule and organize social media posts in advance
C. To analyze competitor social media strategies
D. To manage customer service interactions on social media
44. What is the purpose of using UTM parameters in social media marketing?
A. To encrypt social media posts for security purposes
B. To track the source of website traffic from social media campaigns
C. To automatically generate social media content
D. To identify and block spam accounts on social media
45. What is ‘social listening’ in the context of social media marketing?
A. Broadcasting your marketing message to a large audience
B. Actively monitoring social media channels for mentions of your brand, competitors, and industry trends
C. Creating automated responses to customer inquiries
D. Running paid advertising campaigns on social media
46. Which law or regulation is most relevant to social media marketing in regards to data privacy?
A. The Sarbanes-Oxley Act (SOX)
B. The General Data Protection Regulation (GDPR)
C. The Patriot Act
D. The Sherman Antitrust Act
47. Which of the following is NOT a best practice for social media crisis communication?
A. Responding quickly and transparently.
B. Acknowledging the issue and taking responsibility.
C. Deleting negative comments and blocking users who complain.
D. Providing updates and solutions.
48. Which of the following is a benefit of using social media analytics tools?
A. They can automatically create social media content for you
B. They provide insights into audience behavior and campaign performance
C. They can block competitors from seeing your social media strategy
D. They guarantee a specific number of followers
49. Which of the following is a key characteristic of a successful social media post?
A. It is solely focused on promoting the company’s products
B. It is relevant, engaging, and provides value to the audience
C. It is lengthy and includes detailed information about the company
D. It is posted infrequently to avoid overwhelming the audience
50. Which of the following is NOT a common social media marketing goal?
A. Increasing website traffic
B. Generating leads
C. Automating product development
D. Improving brand reputation
51. Which of the following is a potential drawback of using social media influencers for marketing?
A. Influencer marketing is always cheaper than traditional advertising
B. It is easy to control the message and ensure brand safety
C. The influencer’s actions or opinions could negatively impact your brand
D. Influencers always guarantee a specific number of sales
52. What does ‘CTR’ stand for in social media advertising?
A. Customer Transaction Rate
B. Click-Through Rate
C. Content Transformation Ratio
D. Cost-To-Reach
53. Which social media platform is generally considered best for B2B marketing?
A. Instagram
B. TikTok
C. LinkedIn
D. Snapchat
54. A social media manager notices a sharp decline in engagement. What should be their first step?
A. Immediately delete all recent posts.
B. Buy fake followers to boost numbers.
C. Analyze the data to identify potential causes, such as changes in the algorithm or content performance.
D. Blame the marketing team.
55. A company is launching a new product. Which social media platform is best suited for visually showcasing the product?
A. LinkedIn
B. Twitter
C. Instagram
D. Reddit
56. Which of the following is an example of user-generated content (UGC)?
A. A professionally produced advertisement
B. A blog post written by the company’s CEO
C. A customer review of a product on social media
D. A press release issued by the company
57. What is the ‘algorithm’ on social media platforms?
A. A tool for automatically generating social media content
B. A set of rules that determine which content users see in their feeds
C. A system for tracking the location of social media users
D. A method for encrypting social media posts for security
58. What is a ‘hashtag’ used for on social media platforms?
A. To directly message another user
B. To categorize and group posts around a specific topic
C. To block unwanted content from appearing in your feed
D. To track the location of users who are posting content
59. What is the meaning of ‘going viral’ on social media?
A. Deleting all of your social media accounts
B. A piece of content becoming extremely popular and widely shared in a short period of time
C. Blocking all unwanted content from your feed
D. Encrypting all of your social media posts for security
60. What does ROI stand for in social media marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Result of Implementation
61. Which of these metrics is most relevant for a social media campaign focused on increasing brand awareness?
A. Conversion rate
B. Click-through rate
C. Reach
D. Sales revenue
62. What is the main advantage of using a social media management tool?
A. Automatically generating content
B. Scheduling posts and managing multiple accounts in one place
C. Guaranteeing increased follower count
D. Eliminating the need for a social media manager
63. Which of the following is an example of a social media call to action?
A. Like this post
B. Share this post with your friends
C. Visit our website to learn more
D. All of the above
64. What is influencer marketing?
A. Collaborating with individuals who have a large and engaged following to promote your brand
B. Creating automated responses to customer inquiries
C. Scheduling social media posts in advance
D. Running social media advertising campaigns
65. Which of the following is NOT a characteristic of a good social media marketing goal?
A. Specific
B. Measurable
C. Achievable
D. Vague
66. Which of the following is an example of earned media?
A. Sponsored posts
B. Influencer marketing
C. Customer reviews
D. Display ads
67. Which metric is most useful for measuring the reach of a social media post?
A. Likes
B. Shares
C. Impressions
D. Comments
68. What is the purpose of A/B testing in social media marketing?
A. To compare different versions of your content to see which performs best
B. To schedule social media posts in advance
C. To identify influencers
D. To run social media advertising campaigns
69. What is the benefit of using social media advertising?
A. Targeting specific demographics and interests
B. Reaching a large audience quickly
C. Measuring the results of your campaigns
D. All of the above
70. What is the best way to handle negative feedback on social media?
A. Delete the comment and block the user.
B. Respond publicly and professionally, acknowledging the issue and offering a solution.
C. Ignore the comment and hope it goes away.
D. Argue with the user and defend the company’s position.
71. A company notices a sudden increase in negative comments on their social media page. What should their first step be?
A. Delete all the negative comments.
B. Ignore the comments and hope they disappear.
C. Identify the root cause of the negative feedback.
D. Immediately block all users who posted negative comments.
72. What does ROI stand for in social media marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Revenue on Impression
73. Which of the following is a benefit of using social media analytics?
A. Understanding audience demographics and behaviors
B. Measuring the effectiveness of your campaigns
C. Identifying trends and opportunities
D. All of the above
74. What is a social media audit?
A. A comprehensive review of your social media presence and performance
B. A tool for scheduling social media posts
C. A method for identifying influencers
D. A type of social media advertising campaign
75. Which of the following is NOT a key component of a social media marketing strategy?
A. Audience analysis
B. Content strategy
C. Competitor analysis
D. Ignoring customer feedback
76. Which of the following is a key performance indicator (KPI) for social media marketing?
A. Website traffic
B. Lead generation
C. Brand mentions
D. All of the above
77. Which of the following is NOT a best practice for social media content creation?
A. Using high-quality visuals
B. Posting frequently and consistently
C. Ignoring comments and messages
D. Tailoring content to each platform
78. A social media campaign aims to drive traffic to a company’s website. Which type of content is most likely to achieve this?
A. Informative articles with a clear call-to-action and a direct link to the website.
B. General brand updates without any specific links.
C. Posts that only ask questions to the audience.
D. Posts that only share memes and funny content.
79. Why is it important to define your target audience before launching a social media campaign?
A. To ensure maximum reach
B. To create more relevant and engaging content
C. To save money on advertising
D. All of the above
80. What is the purpose of using hashtags on social media?
A. To categorize content and make it discoverable
B. To track the performance of your posts
C. To engage with influencers
D. To run social media advertising campaigns
81. A company wants to measure the success of their social media customer service efforts. Which metric would be the most appropriate?
A. Number of followers
B. Average response time to customer inquiries.
C. Number of likes on posts
D. Website traffic from social media
82. What is social listening?
A. Actively monitoring social media channels for mentions of your brand, competitors, and industry
B. Creating automated responses to common customer inquiries
C. Scheduling social media posts in advance
D. Running social media advertising campaigns
83. What is the role of a social media manager?
A. To develop and implement social media strategies
B. To create and curate content
C. To engage with followers and build relationships
D. All of the above
84. If a social media post receives a high number of impressions but low engagement, what does this indicate?
A. The content is highly engaging.
B. The content is reaching a wide audience but not resonating with them.
C. The targeting is too narrow.
D. The post was published at the wrong time.
85. A small business wants to start using social media marketing but has a limited budget. Which platform should they focus on initially?
A. LinkedIn
B. TikTok
C. Instagram
D. The platform where their target audience is most active.
86. A local restaurant wants to increase reservations through social media. What kind of content would be most effective?
A. Sharing articles about the history of food.
B. Posting high-quality photos of their dishes and offering online booking options.
C. Sharing political opinions.
D. Only posting text-based updates.
87. Which of the following is a key element of a successful social media crisis management plan?
A. Ignoring negative comments and hoping they go away
B. Responding quickly and transparently to the situation
C. Deleting negative comments and blocking users
D. Blaming others for the problem
88. What is the primary goal of social media marketing?
A. To increase website traffic
B. To build brand awareness and engagement
C. To generate immediate sales
D. To automate customer service
89. What is the difference between reach and impressions on social media?
A. Reach is the number of people who saw the content; impressions are the number of times the content was displayed.
B. Reach is the number of times the content was displayed; impressions are the number of people who saw the content.
C. Reach and impressions are the same metric.
D. Reach measures engagement, while impressions measure views.
90. Which social media platform is best suited for visual content?
A. LinkedIn
B. Twitter
C. Instagram
D. Facebook
91. What is the role of a social media audit?
A. To schedule social media posts
B. To analyze social media performance and identify areas for improvement
C. To create social media graphics
D. To manage social media budgets
92. A company wants to increase brand loyalty through social media. Which strategy would be MOST effective?
A. Running frequent contests with valuable prizes.
B. Responding quickly and helpfully to customer inquiries and complaints.
C. Posting a high volume of promotional content.
D. Partnering with several influencers to promote products.
93. Which of the following is a key performance indicator (KPI) for social media marketing?
A. Number of employees
B. Website design
C. Engagement rate
D. Office location
94. Which of the following is NOT a best practice for social media content creation?
A. Using high-quality visuals
B. Posting consistently
C. Ignoring audience feedback
D. Tailoring content to each platform
95. A social media manager notices a sudden drop in engagement on their posts. What is the FIRST step they should take to address this issue?
A. Immediately increase advertising spending.
B. Review recent content performance and analytics.
C. Change the posting schedule.
D. Blame the algorithm and do nothing.
96. What is a social media content calendar?
A. A tool for tracking social media analytics
B. A schedule for planning and publishing social media content
C. A list of social media influencers
D. A budget for social media advertising
97. A local bakery wants to use social media to drive in-store traffic. Which tactic would likely be the MOST effective?
A. Posting general baking tips and recipes.
B. Running contests where followers must visit the store to enter.
C. Sharing articles about the history of baking.
D. Engaging in political debates on social media.
98. What is the role of social media in lead generation?
A. To replace traditional marketing methods
B. To attract potential customers and guide them through the sales funnel
C. To only focus on brand awareness
D. To ignore customer feedback
99. What is a social media crisis management plan?
A. A plan for scheduling social media posts
B. A strategy for handling negative publicity and protecting brand reputation
C. A budget for social media advertising
D. A list of social media influencers
100. Which of the following is NOT a common social media marketing goal?
A. Increasing brand awareness
B. Driving website traffic
C. Improving search engine optimization (SEO)
D. Decreasing employee satisfaction
101. Which social media platform is known for its visual content and is popular among younger audiences?
A. LinkedIn
B. Twitter
C. Instagram
D. Facebook
102. Which social media platform is best suited for professional networking?
A. Instagram
B. TikTok
C. LinkedIn
D. Snapchat
103. What is the importance of analyzing social media data?
A. To create more visually appealing content
B. To understand audience behavior and improve marketing strategies
C. To increase the number of social media followers
D. To automate social media posting
104. Which of the following is NOT a characteristic of a successful social media campaign?
A. Clear goals and objectives
B. Targeted audience
C. Consistent brand messaging
D. Ignoring competitor activities
105. Which of the following is an example of a call to action (CTA) in social media marketing?
A. Posting a photo of a product
B. Asking followers to like and share a post
C. Using relevant hashtags
D. Writing a blog post
106. Which of the following is NOT a key benefit of social media marketing?
A. Increased brand awareness
B. Reduced marketing costs
C. Guaranteed immediate sales increases
D. Improved customer engagement
107. What is the meaning of ‘CTR’ in social media marketing?
A. Customer Targeting Rate
B. Click-Through Rate
C. Content Tracking Report
D. Campaign Tracking Result
108. What is influencer marketing?
A. Marketing to government officials
B. Collaborating with influential individuals to promote products or services
C. Marketing to internal employees
D. Marketing using only paid advertisements
109. How can social media be used for customer service?
A. By ignoring customer complaints
B. By providing quick responses and solutions to customer inquiries
C. By deleting negative comments
D. By only posting promotional content
110. Which of the following is a benefit of using social media advertising?
A. Guaranteed viral content
B. Highly targeted reach
C. No need for content creation
D. Automatic increase in website ranking
111. Which of the following is the MOST significant challenge social media marketers face regarding content?
A. Determining the best time to post content.
B. Consistently creating engaging and relevant content.
C. Measuring the ROI of content marketing efforts.
D. Choosing the appropriate social media platforms.
112. What is the primary goal of a social media marketing strategy?
A. To generate immediate revenue
B. To increase website traffic only
C. To build relationships and brand awareness
D. To automate all customer service inquiries
113. Which of the following is an example of earned media in social media marketing?
A. Paid advertisements on Facebook
B. Sponsored posts on Instagram
C. Customer reviews on Yelp
D. Influencer marketing campaigns
114. What is the difference between a social media community and a social media audience?
A. A community is paid for, while an audience is organic
B. A community involves active participation and interaction, while an audience is passive
C. An audience is larger than a community
D. There is no difference between the two
115. What does ‘ROI’ stand for in the context of social media marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Return of Information
116. When evaluating the success of a social media campaign, which of the following is the LEAST important factor to consider?
A. The number of followers gained.
B. Alignment with overall business objectives.
C. Vanity metrics such as total likes.
D. Return on Investment (ROI).
117. What is social listening?
A. Creating audio content for social media
B. Monitoring social media for mentions of your brand and industry
C. Scheduling social media posts in advance
D. Analyzing social media demographics
118. What is the purpose of using hashtags in social media posts?
A. To track the number of likes on a post
B. To categorize content and increase discoverability
C. To shorten the length of a post
D. To add visual effects to a post
119. Which metric is most useful for measuring the reach of a social media campaign?
A. Click-through rate (CTR)
B. Conversion rate
C. Impressions
D. Bounce rate
120. Which metric measures the percentage of visitors who take a desired action, such as making a purchase?
A. Bounce Rate
B. Conversion Rate
C. Click-Through Rate
D. Engagement Rate
121. Which of the following is NOT a typical social media marketing goal?
A. Generating leads
B. Increasing brand awareness
C. Improving customer satisfaction
D. Eliminating all marketing expenses
122. Which metric is most useful for measuring the reach of a social media post?
A. Likes
B. Comments
C. Shares
D. Impressions
123. Which of the following is a benefit of using social media analytics tools?
A. Creating fake followers
B. Gaining insights into audience demographics and content performance
C. Automating all social media activities
D. Deleting negative comments automatically
124. What is the importance of knowing your target audience in social media marketing?
A. It allows you to create content that resonates with them
B. It allows you to ignore other potential customers
C. It allows you to spend less money on marketing
D. It allows you to copy competitor strategies
125. What is ‘social listening’?
A. Monitoring social media channels for mentions of your brand
B. Creating automated responses to customer inquiries
C. Scheduling social media posts in advance
D. Analyzing website traffic from social media
126. What is the difference between ‘organic reach’ and ‘paid reach’ on social media?
A. Organic reach is the number of followers, while paid reach is the number of likes
B. Organic reach is the number of impressions from unpaid content, while paid reach is the number of impressions from paid advertising
C. Organic reach is the number of comments, while paid reach is the number of shares
D. There is no difference between organic reach and paid reach
127. What is the primary goal of a social media marketing campaign?
A. To generate immediate sales conversions
B. To build brand awareness and engage with the target audience
C. To completely replace traditional marketing methods
D. To solely focus on viral content creation
128. Which of the following is an example of ‘paid social media’?
A. Posting organic content on Facebook
B. Running a contest on Instagram
C. Creating a LinkedIn company page
D. Boosting a post on Twitter
129. Which social media platform is most suitable for visual content like images and videos?
A. LinkedIn
B. Twitter
C. Instagram
D. Reddit
130. How can a company use social media to improve customer service?
A. By ignoring customer inquiries
B. By responding quickly and helpfully to customer questions and concerns
C. By deleting negative comments
D. By only posting promotional content
131. Which of the following is a best practice for creating social media content?
A. Using clickbait headlines
B. Posting frequently, even if the content is low quality
C. Creating visually appealing content
D. Ignoring audience feedback
132. What is the main benefit of using social media advertising over traditional advertising?
A. It is always cheaper
B. It offers more precise targeting options
C. It guarantees immediate sales
D. It requires no effort
133. What is the purpose of running social media contests and giveaways?
A. To buy fake followers
B. To increase brand awareness and generate leads
C. To delete negative comments
D. To avoid creating original content
134. A company is targeting a younger audience. Which social media platform would be most suitable?
A. LinkedIn
B. Facebook
C. TikTok
D. Pinterest
135. A company wants to measure the success of their social media campaign. Which metrics should they track?
A. The number of employees at the company
B. Website traffic, engagement rate, and conversion rate
C. The number of likes on their Facebook page
D. The number of followers they have on Twitter
136. Which of the following is an example of a ‘call to action’ (CTA) on social media?
A. Posting a picture of a product
B. Asking followers to ‘like’ or ‘share’ a post
C. Writing a long blog post
D. Creating a company profile
137. What is A/B testing in social media marketing?
A. Testing two different social media platforms
B. Testing two versions of a social media post to see which performs better
C. Testing two different social media managers
D. Testing two different social media budgets
138. A company wants to increase brand awareness on social media. Which strategy would be most effective?
A. Focusing solely on direct sales promotions
B. Creating engaging content that aligns with the brand’s values and target audience interests
C. Buying fake followers to increase follower count
D. Ignoring comments and messages from followers
139. What is the ‘buyer persona’ in social media marketing?
A. A fictional representation of your ideal customer
B. A real-life customer who is very active on social media
C. A social media influencer who promotes your product
D. A social media platform’s algorithm
140. A social media manager notices a sudden drop in engagement rate. What should they do first?
A. Buy more followers
B. Analyze recent content performance and audience behavior
C. Blame the algorithm
D. Ignore the issue and hope it resolves itself
141. Which of the following is NOT a best practice for social media crisis management?
A. Responding quickly and transparently
B. Ignoring negative comments and hoping they disappear
C. Acknowledging the issue and taking responsibility
D. Providing accurate and helpful information
142. What is the purpose of using hashtags on social media?
A. To make posts private
B. To categorize content and increase its discoverability
C. To track competitor activity
D. To shorten long URLs
143. Which of the following is a key element of a successful social media strategy?
A. Posting randomly without a plan
B. Ignoring competitor activity
C. Setting clear goals and objectives
D. Using the same content across all platforms
144. What is the purpose of a social media content calendar?
A. To track competitor activity
B. To schedule and organize social media posts in advance
C. To analyze website traffic
D. To manage customer service inquiries
145. What does ‘ROI’ stand for in the context of social media marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Result of Interaction
146. Which of the following is a key characteristic of effective social media content?
A. Being overly promotional
B. Providing value to the audience
C. Using complex industry jargon
D. Ignoring customer feedback
147. What is ‘engagement rate’ on social media?
A. The speed at which content is published
B. The percentage of followers who interact with your content
C. The cost of running social media ads
D. The number of new followers gained per day
148. What is a ‘social media influencer’?
A. Someone who buys a lot of followers
B. Someone with a large and engaged following who can influence their audience
C. Someone who only posts about their personal life
D. Someone who works for a social media platform
149. Which of the following is a key consideration when choosing a social media platform for marketing?
A. The number of employees at the company
B. The platform’s popularity among the target audience
C. The color scheme of the platform
D. The CEO’s personal preference
150. Which of the following is NOT a key benefit of using social media marketing?
A. Increased brand awareness
B. Improved search engine ranking
C. Higher customer acquisition costs
D. Enhanced customer loyalty
