1. You are targeting an audience of ‘parents with young children’. Which demographic targeting option should you use?
A. Age
B. Gender
C. Parental Status
D. Relationship Status
2. A small business owner wants to run a Facebook ad campaign to increase foot traffic to their local store. Which campaign objective would be most appropriate?
A. Brand Awareness
B. Traffic
C. Reach
D. Store Visits
3. What is ‘ad fatigue’ and how can you prevent it?
A. It’s a measure of how quickly your ad loads on different devices; prevent it by optimizing images.
B. It’s a term for when your ad creative becomes stale and users stop paying attention; prevent it by refreshing your ads regularly.
C. It’s a way to show ads to people who have previously interacted with your business; prevent it by using lookalike audiences.
D. It’s the process of testing different ad creatives; prevent it by using campaign budget optimization.
4. What is the purpose of the ‘Campaign Budget Optimization’ (CBO) feature in Facebook Ads Manager?
A. To manually adjust the budget for each ad set.
B. To automatically distribute the campaign budget across ad sets to get the best results.
C. To set a lifetime budget for the entire campaign.
D. To optimize the ad creative for different placements.
5. What is ‘A/B testing’ (split testing) in the context of Facebook advertising?
A. Testing different ad formats to see which performs best.
B. Comparing two versions of an ad to see which one performs better.
C. Analyzing the audience demographics for ad targeting.
D. Measuring the return on investment (ROI) of an ad campaign.
6. A company wants to target Facebook users who are likely to make a purchase on their website. Which ‘behavioral targeting’ option would be most relevant?
A. Users who have recently traveled internationally.
B. Users who are celebrating a birthday soon.
C. Users who have made frequent purchases online.
D. Users who are interested in a specific hobby.
7. What does ‘CPM’ stand for in Facebook advertising?
A. Cost Per Mile
B. Cost Per Media
C. Cost Per Mille (Thousand)
D. Creative Performance Metric
8. What is the ‘cost per result’ metric in Facebook Ads Manager?
A. The average cost you pay each time your ad is shown.
B. The average cost you pay each time someone clicks on your ad.
C. The average cost you pay for each desired outcome (e.g., purchase, lead).
D. The total amount you spend on your ad campaign.
9. You are running a Facebook ad campaign and notice a high frequency score. What does this likely indicate?
A. The ad is performing very well.
B. The ad is being shown to the same people too many times.
C. The ad is reaching a large and diverse audience.
D. The ad is generating a lot of clicks.
10. What is ‘retargeting’ in Facebook advertising, and why is it effective?
A. It’s a strategy for targeting users based on their age and gender.
B. It’s a way to show ads to people who have previously interacted with your business, increasing the likelihood of conversion.
C. It’s a method for creating ads that automatically adapt to different screen sizes.
D. It’s a technique for generating leads directly from Facebook ads.
11. Which Facebook ad targeting option allows you to reach users who have previously interacted with your website or app?
A. Demographic Targeting
B. Interest-Based Targeting
C. Custom Audiences
D. Behavioral Targeting
12. What is the ‘Facebook Pixel’ and how is it used in Facebook advertising?
A. It’s a type of ad format used for video ads.
B. It’s a code that tracks website visitors and their actions, allowing for retargeting and conversion tracking.
C. It’s a tool for creating visually appealing ad creatives.
D. It’s a Facebook feature that automatically generates ad copy.
13. Which of the following metrics is most relevant for measuring the success of a ‘brand awareness’ campaign?
A. Click-Through Rate (CTR)
B. Cost Per Conversion (CPC)
C. Reach and Impressions
D. Return on Ad Spend (ROAS)
14. How can you use Facebook Analytics to improve your ad campaigns?
A. By creating visually appealing ad creatives.
B. By analyzing user behavior and demographics to refine your targeting and messaging.
C. By automating the ad creation process.
D. By generating reports on competitor ad performance.
15. You’re running a Facebook ad campaign and notice a low ‘relevance score’. What steps can you take to improve it?
A. Increase your ad budget.
B. Broaden your target audience.
C. Refine your targeting, improve your ad creative, and ensure your ad aligns with your landing page.
D. Run your ads for a longer period.
16. You’re running a Facebook ad campaign for a new mobile app. Which ad objective would be most suitable?
A. Traffic
B. Brand Awareness
C. App Installs
D. Lead Generation
17. Which of the following bidding strategies is best suited for maximizing the number of conversions within a set budget?
A. Cost Per Click (CPC) Bidding
B. Cost Per Impression (CPM) Bidding
C. Conversion Bidding
D. Reach Bidding
18. When should you use the ‘Lead Generation’ objective in Facebook advertising?
A. When you want to drive traffic to your website.
B. When you want to collect contact information from potential customers directly on Facebook.
C. When you want to promote a video to a large audience.
D. When you want to sell products directly through Facebook.
19. What is the main advantage of using video ads on Facebook compared to image ads?
A. Video ads are cheaper to produce.
B. Video ads are automatically translated into multiple languages.
C. Video ads tend to have higher engagement rates and can convey more information.
D. Video ads are easier to target to a specific audience.
20. Which Facebook ad format is best suited for showcasing multiple products or services in a single ad?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Lead Generation Ad
21. What is the primary goal of a Facebook ad campaign focused on ‘brand awareness’?
A. To drive immediate sales and conversions.
B. To increase website traffic and generate leads.
C. To reach a large audience and increase recognition of your brand.
D. To encourage users to download a mobile app.
22. A marketer wants to target Facebook users who are interested in ‘sustainable living’ and ‘eco-friendly products’. Which targeting option should they use?
A. Demographic Targeting
B. Behavioral Targeting
C. Interest-Based Targeting
D. Custom Audiences
23. What is the significance of ‘relevance score’ in Facebook ads?
A. It determines the ad’s placement on Facebook.
B. It indicates how well your ad is resonating with your target audience.
C. It reflects the overall budget allocated to the ad campaign.
D. It measures the speed at which your ad loads on different devices.
24. When should you use the ‘reach and frequency’ buying type in Facebook advertising?
A. When you want to maximize the number of conversions within a set budget.
B. When you want to reach a specific number of people a certain number of times.
C. When you want to optimize your ad creative for different placements.
D. When you want to generate leads directly from Facebook ads.
25. Which of the following is a key benefit of using ‘Lookalike Audiences’ in Facebook advertising?
A. Reducing ad spend by targeting a smaller, more specific audience.
B. Reaching new people who are similar to your existing customers.
C. Creating ads that are automatically translated into multiple languages.
D. Generating reports on competitor ad performance.
26. A local restaurant wants to run a Facebook ad campaign to promote a special dinner menu. Which ad format would be most engaging?
A. Single Image Ad with a picture of the restaurant.
B. Text-Only Ad.
C. Carousel Ad showcasing different dishes on the menu.
D. Lead Generation Ad asking for email addresses.
27. What is the purpose of the ‘Facebook Audience Network’?
A. To allow advertisers to target users based on their political affiliations.
B. To extend Facebook ad campaigns to other mobile apps and websites.
C. To provide free stock photos for ad creatives.
D. To automatically translate ads into different languages.
28. What is the ‘conversion window’ in Facebook advertising?
A. The amount of time it takes for an ad to be approved by Facebook.
B. The period after a user clicks or views your ad during which a conversion is attributed to that ad.
C. The timeframe in which you can edit your ad campaign.
D. The length of time your ad campaign will run.
29. What is the purpose of setting up ‘conversion tracking’ in Facebook Ads Manager?
A. To track the number of likes and shares your ad receives.
B. To measure the number of conversions (e.g., purchases, sign-ups) that result from your ads.
C. To optimize your ad creative for different placements.
D. To generate reports on competitor ad performance.
30. What is the role of ‘ad placement’ in a Facebook ad campaign?
A. It determines the order in which ads are shown to users.
B. It refers to where your ad appears on Facebook and other platforms (e.g., News Feed, Instagram).
C. It controls the budget allocated to each ad set.
D. It defines the target audience for your ad campaign.
31. What is the significance of ‘lifetime value’ (LTV) in Facebook advertising?
A. The total amount you spend on Facebook advertising over the lifetime of your business.
B. The predicted revenue a customer will generate for your business over their relationship with you.
C. The average cost per acquisition for your Facebook ad campaigns.
D. The total number of conversions generated by your Facebook ads.
32. Why is it important to define clear campaign objectives before launching a Facebook ad campaign?
A. To ensure that your ads are visually appealing.
B. To guide your targeting, bidding, and creative decisions, leading to more effective campaigns.
C. To reduce the cost of your Facebook advertising campaigns.
D. To comply with Facebook’s advertising policies.
33. What is the significance of the ‘conversion window’ in Facebook Ads?
A. The time it takes for Facebook to approve your ad.
B. The period during which Facebook tracks conversions after a user interacts with your ad.
C. The amount of time your ad is displayed to users.
D. The period during which you can edit your ad after it has been published.
34. Which metric is the best indicator of whether your Facebook ad is resonating with your target audience?
A. Impressions.
B. Reach.
C. Click-through rate (CTR).
D. Cost per mille (CPM).
35. Why is it important to monitor the frequency of your Facebook ads?
A. To ensure that your ads are being shown to a wide enough audience.
B. To prevent ad fatigue and decrease in ad performance.
C. To optimize your ad budget allocation.
D. To comply with Facebook’s advertising policies.
36. Which of the following bidding strategies is most suitable if you want to maximize the number of conversions at the lowest possible cost?
A. Lowest Cost
B. Cost Cap
C. Target Cost
D. Highest Value
37. What is the ‘attribution window’ in Facebook Ads Manager?
A. The time frame within which Facebook gives credit for a conversion to an ad.
B. The period during which an ad is actively running.
C. The time it takes for Facebook to optimize an ad set.
D. The period during which users can interact with an ad.
38. What is the purpose of using ‘offline conversions’ in Facebook Ads Manager?
A. To track conversions that occur on your website.
B. To track conversions that occur in your physical store or offline.
C. To create lookalike audiences based on website visitors.
D. To optimize your ad budget allocation.
39. Which of the following is a key factor that influences the relevance score of a Facebook ad?
A. The advertiser’s budget.
B. The ad’s visual appeal.
C. The expected positive and negative feedback from the ad’s audience.
D. The time of day the ad is shown.
40. Which of the following actions can cause an ad set to re-enter the ‘learning phase’?
A. Increasing the ad set’s budget by 5%.
B. Pausing the ad set for less than 24 hours.
C. Making a significant change to the ad set’s targeting.
D. Changing the ad set’s name.
41. Which of the following actions can help improve the relevance score of your Facebook ad?
A. Targeting a broader audience.
B. Using generic ad copy.
C. Matching your ad creative and copy to your target audience’s interests.
D. Ignoring negative feedback on your ad.
42. Which of the following is NOT a factor that influences the cost of Facebook ads?
A. The relevance score of your ad.
B. The time of day your ad is shown.
C. The competition for your target audience.
D. Your ad budget.
43. What is the primary benefit of using Facebook’s ‘Campaign Budget Optimization’ (CBO)?
A. It allows you to manually control the budget for each ad set.
B. It automatically distributes your budget across ad sets to get the best overall results.
C. It guarantees that each ad set will receive an equal share of the budget.
D. It reduces the overall cost of your Facebook advertising campaigns.
44. What is the main purpose of using A/B testing (split testing) in Facebook advertising?
A. To reduce the overall cost of your advertising campaigns.
B. To improve the relevance score of your ads.
C. To compare different versions of your ads to see which performs better.
D. To target a wider audience with your ads.
45. If your Facebook ad is experiencing ‘audience saturation’, what is the most likely cause?
A. Your ad creative is not engaging enough.
B. You are showing your ad to the same audience too frequently.
C. Your budget is too low.
D. Your targeting is too broad.
46. Which of the following is a recommended practice for managing ad frequency on Facebook?
A. Increasing your budget to reach a larger audience.
B. Refreshing your ad creative regularly.
C. Showing the same ad to the same audience as often as possible.
D. Ignoring ad frequency altogether.
47. Which of the following is a key benefit of using Facebook Pixel?
A. It allows you to track website visitors and their actions, enabling retargeting and conversion tracking.
B. It allows you to create custom audiences based on Facebook user data.
C. It allows you to optimize your ad budget in real-time.
D. It allows you to bypass Facebook’s ad review process.
48. What is ‘creative fatigue’ in Facebook advertising?
A. The feeling of exhaustion experienced by advertisers when creating ads.
B. The decrease in ad performance due to users seeing the same ad too many times.
C. The inability to come up with new ad ideas.
D. The technical difficulties encountered when creating ads.
49. What is the primary goal of Facebook’s advertising algorithm?
A. To maximize Facebook’s revenue, regardless of advertiser or user experience.
B. To show ads to users who are most likely to find them relevant and engaging, maximizing value for both advertisers and users.
C. To show ads to the largest possible audience, regardless of their interests or demographics.
D. To ensure that all advertisers have an equal opportunity to reach their target audience.
50. What is the purpose of using ‘placement optimization’ in Facebook Ads?
A. To manually select the placements where your ads will be shown.
B. To automatically optimize ad delivery across different placements to maximize results.
C. To reduce the cost of your Facebook advertising campaigns.
D. To target a wider audience with your ads.
51. What is the benefit of using Facebook’s ‘Advantage+’ campaign budget?
A. It allows manual control over budget allocation.
B. It guarantees the lowest possible CPM.
C. It automates budget distribution across ad sets for optimal performance.
D. It eliminates the learning phase.
52. What is the benefit of using ‘Collection Ads’ on Facebook?
A. They allow you to showcase multiple products in a visually appealing format.
B. They allow you to target a wider audience with your ads.
C. They reduce the cost of your Facebook advertising campaigns.
D. They guarantee a high click-through rate.
53. What is the ‘learning phase’ in Facebook advertising?
A. The period when Facebook’s algorithm is learning about your business.
B. The period when you are manually adjusting your ad settings based on initial results.
C. The period when Facebook’s algorithm is exploring the best way to deliver your ads.
D. The period when you are testing different ad creatives and targeting options.
54. What is ‘value-based lookalike audience’ in Facebook advertising?
A. A lookalike audience based on users who have similar demographics.
B. A lookalike audience based on users who have made high-value purchases.
C. A lookalike audience based on users who have engaged with your content.
D. A lookalike audience based on users who have visited your website.
55. How does Facebook’s ‘estimated action rates’ impact ad delivery?
A. They determine the maximum bid you can place on an ad.
B. They predict how likely a user is to take a desired action, influencing ad delivery and cost.
C. They measure the actual number of actions taken by users who see your ad.
D. They are used to calculate the relevance score of your ad.
56. What does ‘auction overlap’ refer to in the context of Facebook Ads?
A. The amount of time two or more ads are shown to the same user.
B. The number of advertisers bidding for the same audience.
C. The percentage of your ad budget that is wasted due to poor targeting.
D. The extent to which different ad sets within the same campaign target similar audiences.
57. What is the purpose of ‘dynamic creative’ in Facebook Ads?
A. To automatically generate different ad copy variations.
B. To automatically optimize ad delivery based on user behavior.
C. To automatically test different combinations of ad components to find the best performing ones.
D. To automatically create video ads from static images.
58. If your Facebook ad campaign is underperforming, which of the following should you consider adjusting FIRST?
A. Your Facebook page’s cover photo.
B. Your ad creative and targeting.
C. Your website’s loading speed.
D. Your business’s social media strategy on other platforms.
59. Which of the following is a key factor in determining the ‘auction competitiveness’ for a Facebook ad?
A. The advertiser’s overall brand reputation.
B. The quality and relevance of the ad creative.
C. The number of likes and shares on the ad.
D. The advertiser’s spending history on Facebook.
60. What is the purpose of using ‘custom events’ with the Facebook Pixel?
A. To track standard events such as ‘Purchase’ and ‘Add to Cart’.
B. To track specific user actions on your website that are not covered by standard events.
C. To create lookalike audiences based on website visitors.
D. To optimize your ad budget allocation.
61. Which of the following is a best practice for writing effective Facebook ad copy?
A. Keep it concise and focus on the benefits for the user
B. Use technical jargon to sound more professional
C. Include as much information as possible
D. Write lengthy paragraphs to fully explain your product or service
62. What is the difference between ‘Reach’ and ‘Impressions’ in Facebook ad reporting?
A. Reach is the number of people who saw your ad, while impressions is the number of times your ad was displayed
B. Reach is the number of clicks your ad received, while impressions is the number of people who saw your ad
C. Reach is the number of conversions your ad generated, while impressions is the number of clicks your ad received
D. There is no difference; they both mean the same thing
63. What is the ‘frequency’ metric in Facebook ad reporting?
A. The number of times your ad was shown to an individual person
B. The number of clicks your ad received
C. The number of impressions your ad received
D. The number of people who saw your ad
64. What is the purpose of A/B testing in Facebook advertising?
A. To create multiple ad campaigns at once
B. To test different versions of your ads to see which performs best
C. To automatically optimize your ad spend
D. To target multiple audiences simultaneously
65. Which of the following bidding strategies is best for maximizing the number of conversions at the lowest possible cost?
A. Cost Cap
B. Highest Volume
C. Target Cost
D. Lowest Cost
66. You want to ensure your Facebook ads are seen by people who are most likely to purchase your product. Which optimization for ad delivery option is most suitable?
A. Link Clicks
B. Landing Page Views
C. Conversions
D. Reach
67. Which of the following is NOT a targeting option available on Facebook?
A. Demographics
B. Interests
C. Behaviors
D. Astrological Signs
68. Which of the following is NOT a valid placement option for Facebook ads?
A. Facebook Feed
B. Instagram Feed
C. Audience Network
D. Google Search Results
69. Which of the following ad formats is best suited for showcasing multiple products?
A. Single Image Ad
B. Single Video Ad
C. Carousel Ad
D. Collection Ad
70. You are running a Facebook ad campaign to promote a mobile app. Which ad objective is most appropriate?
A. Brand Awareness
B. Traffic
C. App Installs
D. Engagement
71. What is the purpose of the ‘Campaign Budget Optimization’ (CBO) feature on Facebook?
A. To automatically distribute your campaign budget across ad sets to get the best results
B. To manually set the budget for each ad set in your campaign
C. To optimize your ad creative for different placements
D. To target multiple audiences simultaneously
72. What is the purpose of the Facebook Pixel?
A. To create custom audiences based on website visitors and track conversions
B. To design the visual elements of your Facebook ads
C. To manage your Facebook Business Page
D. To schedule your Facebook posts
73. What is the purpose of the ‘Lead Generation’ objective in Facebook advertising?
A. To collect contact information from potential customers
B. To drive traffic to your website
C. To increase brand awareness
D. To promote your Facebook Page
74. What is the benefit of using dynamic ads on Facebook?
A. They automatically create ads for you based on your website product catalog.
B. They allow you to target people who have interacted with your website or app.
C. They automatically adjust your budget based on performance.
D. They allow you to create ads with animated elements.
75. What is the difference between ‘Detailed Targeting’ and ‘Custom Audiences’ in Facebook Ads?
A. Detailed Targeting uses Facebook data to reach people based on interests, behaviors, and demographics, while Custom Audiences use your own data to reach existing customers or website visitors.
B. Detailed Targeting uses your own data to reach existing customers, while Custom Audiences use Facebook data to reach people based on interests.
C. Detailed Targeting is used for retargeting, while Custom Audiences are used for prospecting.
D. There is no difference; they are the same targeting options.
76. What is the relevance score in Facebook advertising?
A. A measure of how relevant your ad is to your target audience
B. A measure of how much you are spending on your ads
C. A measure of how many people have seen your ads
D. A measure of how many people have clicked on your ads
77. What is the primary purpose of an ad set in a Facebook ad campaign?
A. To determine the overall budget for the campaign
B. To define the target audience, budget, schedule, and placement for your ads
C. To create the visual content of your ads
D. To track the performance of your ads
78. Which of the following is a key benefit of using video ads on Facebook?
A. They are more engaging and can capture attention more effectively than image ads.
B. They are cheaper to produce than image ads.
C. They are easier to target than image ads.
D. They are automatically optimized by Facebook.
79. When analyzing Facebook ad performance, what does ROAS stand for?
A. Return on Ad Spend
B. Reach on Ad Schedule
C. Relevance of Ad Score
D. Results of Ad Strategy
80. When should you use the ‘Reach’ objective in a Facebook ad campaign?
A. When you want to show your ad to the largest number of people possible
B. When you want to drive traffic to your website
C. When you want to generate leads
D. When you want to increase engagement on your posts
81. You are running a Facebook ad campaign and notice that your ads are not being delivered. What could be a possible reason?
A. Your ad budget is too high.
B. Your ad targeting is too broad.
C. Your ad has been disapproved by Facebook.
D. Your ad creative is too engaging.
82. Which of the following is NOT a key component of a Facebook ad campaign structure?
A. Campaign
B. Ad Set
C. Ad
D. Pixel
83. Which Facebook ad objective is best suited for driving traffic to your website?
A. Brand Awareness
B. Engagement
C. Traffic
D. Lead Generation
84. You notice your Facebook ad’s CPM (Cost Per Mille) is very high. What could be a potential reason?
A. Your ad is targeting a highly competitive audience.
B. Your ad is receiving a lot of clicks.
C. Your ad is very relevant to your audience.
D. Your ad budget is too low.
85. What is the purpose of using ‘exclusions’ when creating a custom audience?
A. To target people who are similar to your existing customers.
B. To exclude people who have already converted or taken a desired action.
C. To target people who have interacted with your competitors’ pages.
D. To exclude people who are not interested in your products or services.
86. A client wants to increase their Facebook Page likes. Which campaign objective should you recommend?
A. Traffic
B. Engagement
C. Brand Awareness
D. Lead Generation
87. You want to track the number of people who add a product to their cart on your website after clicking on your Facebook ad. What should you set up?
A. A custom audience.
B. A lookalike audience.
C. A conversion event.
D. A website traffic campaign.
88. What is the ‘Learning Phase’ in Facebook advertising?
A. The period when Facebook’s algorithm is exploring the best way to deliver your ads.
B. The period when you are creating your ad campaign.
C. The period when your ads are being reviewed by Facebook.
D. The period when you are A/B testing your ads.
89. What is a custom audience in Facebook advertising?
A. An audience created by Facebook based on their internal data
B. An audience you create based on your own data sources, such as customer lists or website visitors
C. A pre-defined audience segment offered by Facebook
D. An audience that is automatically generated by Facebook’s algorithm
90. What is a lookalike audience in Facebook advertising?
A. An audience that looks similar to your competitors’ customers
B. An audience created by Facebook that shares characteristics with your existing customers
C. An audience that is identical to your existing customers
D. A pre-defined audience segment offered by Facebook
91. What is the primary goal of Facebook Business Manager?
A. To create a personal Facebook profile for business owners.
B. To manage Facebook pages, ad accounts, and team access in one place.
C. To boost individual posts on a Facebook page.
D. To track website analytics.
92. What is the significance of the ‘Frequency Cap’ setting in Facebook Ads Manager?
A. It sets the maximum budget for your ad campaign.
B. It limits the number of times a person sees your ad within a specific timeframe.
C. It determines the number of ads you can run simultaneously.
D. It sets the maximum number of clicks your ad can receive.
93. What is the primary benefit of using the Facebook Offline Conversions tool?
A. To track website conversions.
B. To track in-store purchases and other offline actions resulting from your Facebook ads.
C. To measure the performance of your email marketing campaigns.
D. To track app installs.
94. Which of the following is a best practice for writing effective Facebook ad copy?
A. Use complex jargon to sound professional.
B. Focus on the features of your product or service.
C. Clearly communicate the benefits and value proposition to the target audience.
D. Write long paragraphs with detailed information.
95. What is the relevance score in Facebook Ads Manager?
A. A measure of how well your ad matches your budget.
B. A metric that estimates how well your target audience is responding to your ad.
C. A rating of your Facebook page’s overall performance.
D. A measure of how quickly your ad loads on different devices.
96. What is the difference between ‘Reach’ and ‘Impressions’ in Facebook Ads reporting?
A. Reach is the number of people who saw your ad, while impressions are the number of times your ad was displayed.
B. Reach is the number of clicks on your ad, while impressions are the number of conversions.
C. Reach is the total budget spent on your ad, while impressions are the cost per click.
D. Reach and impressions are the same thing.
97. What is the purpose of using campaign budget optimization (CBO) in Facebook advertising?
A. To manually set the budget for each ad set.
B. To automatically distribute your budget across ad sets to get the best results.
C. To increase your Facebook page’s organic reach.
D. To create custom reports in Ads Manager.
98. Which of the following is NOT a benefit of using custom audiences in Facebook advertising?
A. Retargeting website visitors.
B. Targeting users based on their Facebook interests.
C. Creating lookalike audiences.
D. Excluding existing customers.
99. What is the purpose of using dynamic creative in Facebook ads?
A. To manually create different ad variations.
B. To allow Facebook to automatically generate ad variations based on your creative assets.
C. To use animated GIFs in your ads.
D. To target users based on their real-time location.
100. A local bakery wants to target people within a 10-mile radius of their store. Which targeting option should they use in Facebook Ads Manager?
A. Interest-based targeting
B. Demographic targeting
C. Behavioral targeting
D. Location targeting
101. What is the main advantage of using the Facebook Ads Library?
A. To create ads directly within the library.
B. To see the ads that other businesses are running on Facebook.
C. To schedule posts on your Facebook page.
D. To track your website analytics.
102. When granting access to a Facebook page within Business Manager, what is the difference between ‘Admin’ and ‘Editor’ roles?
A. Admins can only post content, while Editors can manage ads.
B. Admins have full control, including assigning roles, while Editors can create and edit content but not manage roles.
C. Admins can only view analytics, while Editors can respond to messages.
D. There is no difference between Admin and Editor roles.
103. Which of the following is a key consideration when choosing a Facebook ad objective?
A. Your budget for the ad campaign.
B. The color scheme of your ad creative.
C. The specific action you want people to take after seeing your ad.
D. The time of day you want your ad to run.
104. You want to show your Facebook ads to people who are likely to make a purchase on your website. Which campaign objective is most suitable?
A. Brand Awareness
B. Reach
C. Conversions
D. Traffic
105. Which of the following ad formats is best suited for showcasing multiple products?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Lead Ad
106. What is the difference between a ‘Saved Audience’ and a ‘Custom Audience’ in Facebook Ads Manager?
A. Saved Audiences are based on Facebook interests and demographics, while Custom Audiences are based on your own data (e.g., website visitors, customer lists).
B. Saved Audiences are used for retargeting, while Custom Audiences are used for prospecting.
C. There is no difference between Saved Audiences and Custom Audiences.
D. Saved Audiences are larger than Custom Audiences.
107. What is the purpose of using the ‘Exclusion’ targeting option in Facebook Ads Manager?
A. To target people who have already purchased your product.
B. To prevent your ads from being shown to specific groups of people.
C. To increase your ad budget.
D. To create custom reports.
108. What is the purpose of the ‘Cost Per Result’ goal when setting up a Facebook ad campaign?
A. To manually set the cost for each ad set.
B. To instruct Facebook to try and achieve a specific cost per desired outcome (e.g., cost per purchase, cost per lead).
C. To increase your Facebook page’s organic reach.
D. To create custom reports in Ads Manager.
109. When should you use the ‘Traffic’ campaign objective in Facebook Ads Manager?
A. When you want to increase brand awareness.
B. When you want to drive people to your website or app.
C. When you want to generate leads.
D. When you want to sell products directly on Facebook.
110. What is the purpose of the Facebook Attribution tool?
A. To create visually appealing ads.
B. To track the performance of your Facebook page.
C. To measure the impact of your marketing efforts across different channels.
D. To schedule posts on your Facebook page.
111. What is the purpose of using placement optimization in Facebook advertising?
A. To manually choose where your ads appear (e.g., Facebook, Instagram, Audience Network).
B. To allow Facebook to automatically determine the best placements for your ads based on performance.
C. To exclude certain placements from your ad campaign.
D. To create custom ad creatives for each placement.
112. What is A/B testing (split testing) in the context of Facebook ads?
A. Running two identical ads to different audiences.
B. Testing different versions of your ad (e.g., headline, image) to see which performs better.
C. Showing your ads to people in two different countries.
D. Creating two different Facebook pages for your business.
113. A marketing agency is managing multiple Facebook ad accounts for different clients. What is the best practice for organizing and accessing these accounts?
A. Using a single Facebook profile to manage all accounts.
B. Creating separate Facebook profiles for each client.
C. Using Facebook Business Manager to manage all client accounts under one umbrella.
D. Sharing login credentials with each client.
114. A client wants to give your agency access to their Facebook ad account. What’s the most secure way to request access using Business Manager?
A. Ask them for their Facebook login credentials.
B. Have them add your personal Facebook profile as an admin to their ad account.
C. Request access to their ad account through Business Manager using your Business Manager ID.
D. Share a screenshot of your Business Manager profile.
115. What is the purpose of setting up a Facebook Pixel?
A. To track user activity on your website and measure the effectiveness of your Facebook ads.
B. To create custom audiences based on Facebook user demographics.
C. To manage your Facebook page’s publishing schedule.
D. To run contests and giveaways on Facebook.
116. You’re running a Facebook ad campaign and notice a high frequency. What does this likely indicate?
A. Your ads are reaching a large number of unique users.
B. Your ads are being shown to the same people too many times.
C. Your ads are generating a high number of clicks.
D. Your ads are converting at a high rate.
117. What is the Lookalike Audience feature in Facebook Ads Manager used for?
A. To target people who have already liked your Facebook page.
B. To find people who share similar characteristics with your existing customers.
C. To create ads that look identical to your competitors’ ads.
D. To target people who have visited your website in the past week.
118. What is the main benefit of using Facebook Lead Ads?
A. They drive traffic to your website.
B. They allow you to collect user information directly within Facebook.
C. They increase your Facebook page likes.
D. They allow you to run polls and quizzes.
119. Which of the following is a key element of a successful Facebook ad creative?
A. A blurry image.
B. A complex and confusing message.
C. A clear and compelling call-to-action.
D. A small and unnoticeable font size.
120. A business wants to re-engage customers who have abandoned their shopping cart on their website. What type of Facebook ad campaign would be most effective?
A. A brand awareness campaign
B. A lead generation campaign
C. A retargeting campaign using a custom audience of website visitors
D. An engagement campaign focused on page likes
121. Which of the following bidding strategies is most suitable for maximizing conversions when you have a limited budget?
A. Lowest Cost
B. Cost Cap
C. Target Cost
D. Highest Value
122. What is the purpose of using frequency capping in Facebook ad campaigns?
A. To limit the number of times a user sees your ad.
B. To increase the cost per click.
C. To target a broader audience.
D. To improve the ad relevance score.
123. What is a ‘collection ad’ on Facebook, and what is it typically used for?
A. An ad format for collecting email addresses.
B. An ad format that showcases a group of products in a visually appealing way, often used for e-commerce.
C. An ad format for promoting events.
D. An ad format for generating leads.
124. Which metric is most relevant for measuring the success of a video ad campaign focused on brand awareness?
A. Cost per click (CPC)
B. Return on ad spend (ROAS)
C. ThruPlay (views of 15 seconds or more)
D. Conversion rate
125. You are running a Facebook ad campaign to promote a new mobile app. Which ad format is likely to be most effective?
A. Carousel Ad
B. Collection Ad
C. Single Image Ad with a clear call-to-action button for app installs
D. Lead Generation Ad
126. What is the purpose of the Facebook attribution window?
A. To determine how long Facebook will store user data.
B. To define the time period within which conversions are credited to your ads.
C. To set the maximum bid for your ad campaign.
D. To control the frequency of ad delivery.
127. You want to track conversions on your website resulting from your Facebook ads. Besides the Facebook pixel, what other method can you use?
A. Google Analytics goal tracking with UTM parameters.
B. Analyzing Facebook page insights.
C. Monitoring competitor ad campaigns.
D. Using only the Facebook pixel.
128. What is the significance of ‘relevance score’ in Facebook advertising (now replaced by ‘ad relevance diagnostics’)?
A. It indicates how relevant your ad is to the target audience, impacting ad delivery and cost.
B. It measures the speed of your website.
C. It determines your ad budget.
D. It shows the number of likes on your ad.
129. What is the ‘Learning Phase’ in Facebook advertising?
A. The period when Facebook’s algorithm is still learning how to best deliver your ads.
B. The time it takes for users to understand your ad message.
C. The duration of your A/B test.
D. The period when you are manually adjusting your bids.
130. What is the primary goal of using Facebook pixel?
A. To increase organic reach.
B. To track website conversions and build targeted audiences for Facebook ads.
C. To manage Facebook page content.
D. To analyze competitor ad campaigns.
131. What is the difference between ‘Reach’ and ‘Impressions’ in Facebook ad reporting?
A. Reach is the number of people who saw your ad, while impressions are the number of times your ad was displayed.
B. Reach is the total budget spent, while impressions are the number of clicks.
C. Reach is the number of conversions, while impressions are the number of leads.
D. There is no difference between Reach and Impressions.
132. What is the role of the Facebook Ads Manager?
A. To schedule organic posts.
B. To create, manage, and analyze Facebook ad campaigns.
C. To moderate comments on Facebook pages.
D. To design Facebook page layouts.
133. What is the main advantage of using carousel ads on Facebook?
A. They are cheaper than single image ads.
B. They allow you to showcase multiple products or features in a single ad.
C. They are automatically optimized for mobile devices.
D. They guarantee a higher click-through rate.
134. Which of the following is NOT a key component of a Facebook ad campaign structure?
A. Campaign
B. Ad Set
C. Ad
D. Organic Post
135. Which of the following is NOT a factor that influences the cost of Facebook ads?
A. Target audience
B. Ad relevance
C. Bidding strategy
D. The color of your ad’s background
136. You want to increase engagement on your Facebook page. Which ad objective is most suitable?
A. Traffic
B. Conversions
C. Engagement
D. Lead Generation
137. What is the purpose of using ‘Ad Scheduling’ (Dayparting) in Facebook Ads?
A. To schedule organic posts on your Facebook page.
B. To run your ads only during specific times of the day or days of the week when your target audience is most active.
C. To automatically adjust your ad budget based on performance.
D. To schedule A/B tests for your ads.
138. Why is it important to have a clear call-to-action (CTA) in your Facebook ads?
A. To make your ad visually appealing.
B. To tell people exactly what you want them to do after seeing your ad.
C. To increase your ad budget.
D. To improve your website’s SEO.
139. Which Facebook ad objective is best suited for generating leads for a service-based business?
A. Brand Awareness
B. Traffic
C. Lead Generation
D. Engagement
140. What is the purpose of A/B testing in Facebook advertising?
A. To create multiple versions of an ad to determine which performs best.
B. To reduce the overall ad spend.
C. To target a wider audience.
D. To improve the website’s SEO ranking.
141. If your Facebook ad is disapproved, what should you do?
A. Immediately create a new ad with the same content.
B. Review Facebook’s advertising policies and edit your ad to comply, or appeal the decision.
C. Ignore the disapproval and continue running the ad.
D. Contact Facebook support and demand an explanation.
142. When should you use the ‘Reach’ objective in Facebook advertising?
A. When you want to drive traffic to your website.
B. When you want to show your ad to the largest possible number of people within your target audience.
C. When you want to generate leads.
D. When you want to increase app installs.
143. What is the difference between a custom audience and a lookalike audience?
A. Custom audiences are based on existing customer data, while lookalike audiences target users similar to your existing customers.
B. Custom audiences are broader than lookalike audiences.
C. Lookalike audiences are cheaper to target than custom audiences.
D. There is no difference; they are the same.
144. What is the role of ‘Placements’ in Facebook advertising?
A. To choose where your ad will appear (e.g., Facebook News Feed, Instagram Feed, Audience Network).
B. To determine the order in which your ads are shown.
C. To select the target audience for your ads.
D. To set the budget for your ads.
145. What is the benefit of using Facebook’s ‘Advantage+’ campaign budget?
A. It automatically distributes your budget across ad sets to get the best results.
B. It guarantees a certain number of impressions.
C. It allows you to manually adjust bids in real-time.
D. It provides detailed demographic data about your audience.
146. What type of Facebook ad would be most effective for retargeting users who abandoned their shopping cart on your e-commerce website?
A. A lead generation ad offering a free consultation.
B. A collection ad showcasing the items they left in their cart.
C. A brand awareness ad highlighting your company’s mission.
D. An event ad promoting an upcoming sale.
147. What is the purpose of using UTM parameters in Facebook ad URLs?
A. To track the performance of your ads in Google Analytics.
B. To improve your website’s SEO ranking.
C. To hide your ad from competitors.
D. To increase your Facebook page likes.
148. Which of the following is an example of a ‘warm’ audience in Facebook advertising?
A. A broad demographic targeting users aged 18-35.
B. A lookalike audience based on website visitors.
C. Website visitors who have viewed product pages in the last 30 days.
D. Users who have never interacted with your brand before.
149. You’re targeting a broad audience on Facebook and want to improve performance. What’s a good strategy to refine your targeting?
A. Exclude specific demographics or interests that are underperforming.
B. Increase your daily budget significantly.
C. Pause the campaign and start a new one.
D. Change the ad creative every day.
150. You notice your Facebook ad’s CPM (Cost Per Mille) is increasing. What could be a possible reason?
A. Your ad relevance score is very high.
B. The demand for your target audience has increased.
C. Your daily budget has decreased.
D. Your ad frequency has decreased.
