1. How does Facebook’s algorithm affect the visibility of posts?
A. It ensures that all posts are seen by every follower.
B. It determines which posts are shown to users based on relevance and engagement.
C. It only shows posts from paid advertisers.
D. It randomly selects posts to show to users.
2. What is the difference between reach and impressions on Facebook?
A. Reach is the number of people who saw your content, while impressions are the number of times your content was displayed.
B. They are the same thing.
C. Reach is the number of likes on a post, while impressions are the number of comments.
D. Reach is the cost of an ad, while impressions are the number of clicks.
3. What is the purpose of using Facebook’s Lead Ads?
A. To generate leads by collecting contact information from users directly within Facebook.
B. To block users from seeing your ads.
C. To avoid paying for ads.
D. To automatically generate content for your page.
4. Which of the following is NOT a recommended strategy for increasing organic reach on Facebook?
A. Posting consistently.
B. Encouraging engagement through questions and calls to action.
C. Buying fake likes and followers.
D. Creating valuable and shareable content.
5. Which type of Facebook post is generally considered most engaging?
A. Text-only posts.
B. Posts with external links.
C. Posts with images and videos.
D. Posts with only hashtags.
6. When creating content for Facebook, what should marketers prioritize?
A. Creating content that is highly promotional and sales-oriented.
B. Creating content that is relevant, valuable, and engaging to the target audience.
C. Creating content that is generic and appeals to everyone.
D. Creating content that is only focused on the product features.
7. What is A/B testing in the context of Facebook marketing?
A. A method to test different ad creatives to see which performs best.
B. A way to test different Facebook page names.
C. A way to test different Facebook algorithms.
D. A method to test different posting times only.
8. What is the benefit of using Facebook’s Custom Audiences?
A. To target people who have already interacted with your business.
B. To target random people on Facebook.
C. To avoid paying for Facebook ads.
D. To block competitors from seeing your ads.
9. Why is it important to have a clear brand voice on Facebook?
A. To confuse your audience.
B. To create a consistent and recognizable brand identity.
C. To avoid engaging with followers.
D. To only talk about competitors.
10. What is the significance of using Facebook Insights?
A. To track competitor’s ad spend.
B. To understand audience demographics and content performance.
C. To directly purchase more Facebook ads.
D. To automate all Facebook posting activities.
11. Which of the following is NOT a key element of a successful Facebook marketing strategy?
A. Consistent posting schedule.
B. Targeting the right audience.
C. Ignoring comments and messages to save time.
D. Creating engaging content.
12. What is the purpose of Facebook’s ‘Boost Post’ feature?
A. To automatically delete negative comments.
B. To increase the reach of a post to a wider audience.
C. To create a fake audience for your page.
D. To hide posts from certain users.
13. How can you measure the success of a Facebook video ad?
A. Only by the number of likes it receives.
B. By video views, watch time, and engagement metrics.
C. Only by the cost of the ad.
D. Only by the number of shares it receives.
14. What is the role of a Call-to-Action (CTA) button on a Facebook ad?
A. To make the ad more visually appealing.
B. To encourage users to take a specific action, such as ‘Shop Now’ or ‘Learn More’.
C. To hide the ad from certain users.
D. To automatically generate comments on the ad.
15. What is the purpose of using Facebook Pixel?
A. To track website visitors and their actions for retargeting and conversion tracking.
B. To increase the number of likes on a Facebook page.
C. To automatically generate content for Facebook posts.
D. To block competitors from seeing your Facebook ads.
16. What is the role of a Facebook Community Manager?
A. To only post promotional content.
B. To manage the brand’s online community, engage with followers, and respond to inquiries.
C. To ignore all comments and messages.
D. To block all followers.
17. Which of the following metrics is MOST relevant for measuring engagement on a Facebook post?
A. Impressions.
B. Likes, comments, and shares.
C. Reach.
D. Page likes.
18. What is the difference between a Facebook Page and a Facebook Profile?
A. They are the same thing.
B. A Page is for businesses and public figures, while a Profile is for personal use.
C. A Profile is for businesses, while a Page is for personal use.
D. Pages are for internal communication only.
19. What are Facebook Stories and how can businesses use them?
A. Permanent posts on your timeline; businesses cannot use them.
B. Short-lived, visual content that disappears after 24 hours; businesses can use them to share behind-the-scenes content, promotions, and engage with followers.
C. Long-form articles; businesses can use them to write in-depth reports.
D. Private messages; businesses can use them to send spam.
20. Why is it important to define a target audience before launching a Facebook marketing campaign?
A. To avoid spending money on advertising.
B. To ensure the campaign reaches the people most likely to be interested in your product or service.
C. To make the campaign go viral quickly.
D. To get more page likes and followers.
21. Which targeting option allows you to reach people who are similar to your existing customers?
A. Demographic targeting.
B. Interest-based targeting.
C. Lookalike Audiences.
D. Behavioral targeting.
22. What is the primary goal of Facebook marketing according to Chapter 2?
A. To generate immediate sales regardless of brand building.
B. To solely focus on increasing the number of page likes.
C. To build relationships and engage with the target audience to achieve long-term business goals.
D. To only use paid advertising for maximum reach.
23. Why is it important to track the ROI (Return on Investment) of Facebook marketing campaigns?
A. To impress your boss.
B. To determine if the campaign is generating a positive return and to optimize future campaigns.
C. To get more Facebook likes.
D. To avoid paying for Facebook ads.
24. What is the purpose of using hashtags on Facebook?
A. To make posts invisible to certain users.
B. To categorize content and make it easier for users to find relevant information.
C. To increase the price of Facebook ads.
D. To automatically generate comments on posts.
25. What does ‘organic reach’ on Facebook refer to?
A. The number of people who see your post because of paid advertising.
B. The number of people who like your Facebook page.
C. The number of unique individuals who viewed your content without paid distribution.
D. The total number of followers across all social media platforms.
26. Which of the following is a key benefit of using Facebook ads over organic posts?
A. Ads are always cheaper than organic posts.
B. Ads offer more precise targeting options and greater reach.
C. Organic posts are always more effective than ads.
D. Ads are only visible to the page admin.
27. How can businesses use Facebook Groups effectively for marketing?
A. By only posting promotional content about their products.
B. By creating a community around their brand and providing value to members.
C. By spamming group members with direct messages.
D. By ignoring member questions and concerns.
28. How can you use Facebook Live for marketing?
A. By only showing pre-recorded videos.
B. By hosting live Q&A sessions, product demos, or behind-the-scenes content.
C. By blocking all comments during the live stream.
D. By only talking about competitors.
29. What is the purpose of using Facebook’s ad scheduling feature?
A. To automatically delete negative comments.
B. To show ads only when your target audience is most active.
C. To hide ads from certain users.
D. To automatically generate ad copy.
30. Which of the following is a best practice for responding to comments on Facebook?
A. Ignore negative comments to avoid conflict.
B. Respond promptly and professionally to both positive and negative comments.
C. Delete all negative comments immediately.
D. Only respond to comments that praise your brand.
31. Which of the following is a recommended strategy for improving your Facebook ad relevance score?
A. Targeting a broader audience.
B. Using irrelevant ad copy.
C. Matching your ad creative and copy to your target audience’s interests.
D. Running your ad for a longer period without making changes.
32. What is the ‘Facebook Attribution’ tool used for?
A. To measure the impact of your Facebook ads on conversions across different devices and channels.
B. To create visually appealing Facebook ads.
C. To schedule your Facebook posts.
D. To manage your Facebook page.
33. What is the purpose of using ‘Facebook Events’ for marketing?
A. To promote upcoming events, increase awareness, and drive attendance.
B. To sell products directly through Facebook.
C. To run contests and giveaways.
D. To provide customer support.
34. How can you use the Facebook Pixel to create a ‘website custom audience’?
A. By tracking visitors to your website and creating an audience of people who have visited specific pages or taken specific actions.
B. By randomly selecting users from Facebook.
C. By importing a list of email addresses.
D. By targeting users based on their age and gender.
35. In Facebook Ads Manager, what is the purpose of the ‘Campaign Budget Optimization’ (CBO) feature?
A. To automatically distribute your campaign budget across ad sets to get the best results.
B. To manually set the budget for each ad set in your campaign.
C. To optimize your ad creative.
D. To optimize your landing page.
36. What is the ‘lifetime value’ (LTV) of a customer and why is it important to consider in Facebook advertising?
A. The predicted revenue a customer will generate throughout their relationship with your business; helps you determine how much you can afford to spend to acquire a new customer.
B. The total amount a customer spends on their first purchase.
C. The number of times a customer visits your website.
D. The number of followers a customer has on social media.
37. Which of the following is NOT a key component of a successful Facebook ad campaign?
A. Clear call-to-action
B. Relevant ad copy
C. High-quality visuals
D. Using only stock photos
38. Why is it important to monitor and analyze your Facebook ad performance regularly?
A. To identify what’s working and what’s not, and make adjustments to improve your results.
B. To increase the number of followers on your Facebook page.
C. To run contests and giveaways.
D. To provide customer support.
39. What is the ‘lookalike expansion’ feature in Facebook advertising?
A. A feature that allows Facebook to automatically expand the targeting of your lookalike audience to reach more people who are similar to your existing customers.
B. A feature that allows you to create animated ads.
C. A feature that allows you to target users based on their political affiliation.
D. A feature that allows you to schedule your Facebook posts.
40. Which of the following is an example of ‘behavioral targeting’ on Facebook?
A. Targeting users who are interested in gardening.
B. Targeting users who have recently purchased a new car.
C. Targeting users who are between the ages of 18 and 25.
D. Targeting users who live in New York City.
41. What is the purpose of the ‘Facebook Business Suite’?
A. To manage your Facebook and Instagram accounts in one place, including posting, messaging, and analytics.
B. To create visually appealing Facebook ads.
C. To run contests and giveaways.
D. To provide customer support.
42. What is the ‘frequency’ metric in Facebook advertising and what does it indicate?
A. The average number of times a person saw your ad; indicates how often your ad is being shown to the same people.
B. The total number of people who saw your ad.
C. The number of clicks your ad received.
D. The number of conversions your ad generated.
43. What are ‘dynamic ads’ on Facebook and when are they most useful?
A. Ads that automatically show the most relevant products to each user based on their browsing history; most useful for e-commerce businesses with large product catalogs.
B. Ads that are animated and interactive.
C. Ads that are targeted to users based on their location.
D. Ads that are created using artificial intelligence.
44. Which of the following is the MOST accurate definition of ‘Facebook Pixel’?
A. A visible badge on your Facebook page showing how many people have visited your website.
B. A snippet of code placed on your website to track conversions from Facebook ads and build targeted audiences.
C. A tool used to create visually appealing Facebook posts.
D. A Facebook feature that allows you to schedule posts in advance.
45. Which Facebook ad objective is MOST suitable for driving traffic to your website?
A. Brand Awareness
B. Engagement
C. Traffic
D. Lead Generation
46. What is the difference between a ‘boosted post’ and a Facebook ad created in Ads Manager?
A. Boosted posts are simpler and have fewer targeting options, while Ads Manager offers more advanced features and customization.
B. Boosted posts are free, while Ads Manager requires a paid subscription.
C. Boosted posts are only for personal profiles, while Ads Manager is for business pages.
D. Boosted posts are more effective than Ads Manager ads.
47. What is ‘ad fatigue’ in Facebook advertising and how can you prevent it?
A. When your audience gets tired of seeing the same ads repeatedly; prevent it by refreshing your ad creative, targeting, or offers.
B. When your ad budget runs out.
C. When your ad copy is too long.
D. When your ad is not relevant to your target audience.
48. What is the ‘conversion rate’ in Facebook advertising and how is it calculated?
A. The percentage of users who take a desired action (e.g., purchase, sign-up) after clicking on your ad; calculated by dividing the number of conversions by the number of clicks.
B. The total number of people who saw your ad.
C. The amount of money you spent on your ad campaign.
D. The number of likes and shares your ad received.
49. What is the PRIMARY benefit of using Facebook Custom Audiences?
A. To target users based on their age and gender only.
B. To target users who have already interacted with your business, such as website visitors or email subscribers.
C. To increase the organic reach of your Facebook posts.
D. To automatically generate ad copy for your campaigns.
50. Which type of Facebook ad targeting allows you to reach people who are similar to your existing customers?
A. Demographic targeting
B. Interest-based targeting
C. Lookalike Audiences
D. Behavioral targeting
51. What is the ‘Cost Per Click’ (CPC) metric in Facebook advertising and how is it calculated?
A. The average cost you pay each time someone clicks on your ad; calculated by dividing the total ad spend by the number of clicks.
B. The total amount you spend on your ad campaign.
C. The number of people who saw your ad.
D. The number of conversions your ad generated.
52. Which of the following is a best practice for writing effective Facebook ad copy?
A. Using long, complex sentences.
B. Focusing on the features of your product or service rather than the benefits.
C. Keeping your copy concise, clear, and focused on the benefits for the user.
D. Using technical jargon that your target audience may not understand.
53. What is the purpose of A/B testing in Facebook advertising?
A. To test different ad variations to see which performs best.
B. To automatically generate ad copy.
C. To target users in different countries.
D. To create animated ads.
54. How can you use ‘interest-based targeting’ on Facebook to reach your ideal customers?
A. By targeting users who have expressed interest in specific topics, hobbies, or brands related to your business.
B. By targeting users based on their age and gender.
C. By targeting users who live in a specific city.
D. By targeting users who have already purchased your products.
55. What is the difference between ‘reach’ and ‘impressions’ in Facebook advertising metrics?
A. Reach is the number of people who saw your ad, while impressions are the number of times your ad was displayed.
B. Reach is the number of clicks your ad received, while impressions are the number of likes your ad received.
C. Reach is the number of conversions your ad generated, while impressions are the number of leads your ad generated.
D. Reach is the number of shares your ad received, while impressions are the number of comments your ad received.
56. What is the ‘relevance score’ in Facebook Ads Manager and why is it important?
A. A metric that measures how relevant your ad is to your target audience; higher scores can lead to lower costs and better ad delivery.
B. A metric that measures the overall budget of your ad campaign.
C. A metric that measures the number of clicks your ad receives.
D. A metric that measures the age of your target audience.
57. What does ‘retargeting’ in Facebook advertising refer to?
A. Targeting users who have already visited your website or interacted with your content.
B. Targeting users based on their political affiliation.
C. Targeting users who are likely to purchase luxury goods.
D. Targeting users who have never heard of your brand before.
58. What is the significance of ‘conversion tracking’ in Facebook advertising?
A. It allows you to track the actions users take on your website after clicking on your Facebook ad, helping you measure the effectiveness of your campaigns.
B. It allows you to track the number of likes and shares your ad receives.
C. It allows you to track the demographics of your target audience.
D. It allows you to track the weather in your target location.
59. When should you use the ‘Lead Generation’ objective in Facebook advertising?
A. When you want to collect contact information from potential customers directly within Facebook.
B. When you want to increase the number of followers on your Facebook page.
C. When you want to promote a video.
D. When you want to sell products directly through Facebook.
60. When creating a Facebook ad, what is the purpose of the ‘call-to-action’ (CTA) button?
A. To encourage users to take a specific action, such as ‘Learn More,’ ‘Shop Now,’ or ‘Sign Up.’
B. To display your company’s logo.
C. To provide a link to your Facebook page.
D. To allow users to comment on your ad.
61. What does ‘Estimated Action Rate’ in the Facebook ad auction refer to?
A. The advertiser’s predicted daily budget.
B. Facebook’s prediction of how likely a person is to engage with or convert after seeing the ad.
C. The average cost per click across all ads in the auction.
D. The number of times an ad has been reported as irrelevant.
62. An advertiser wants to ensure their ads are shown to people most likely to purchase their product. Which optimization for ad delivery would be MOST effective?
A. Link Clicks
B. Landing Page Views
C. Conversions
D. Impressions
63. How does Facebook’s ad auction determine the winner?
A. By randomly selecting an ad from the pool of eligible ads.
B. By choosing the ad with the highest bid amount.
C. By considering the total value, which includes the bid, estimated action rates, and ad quality.
D. By prioritizing ads from the largest advertisers.
64. What is the main benefit of using ‘Value Optimization’ when running conversion ads?
A. It allows you to reach a broader audience.
B. It allows Facebook to target users most likely to make high-value purchases.
C. It allows you to pay less per conversion.
D. It guarantees a higher return on ad spend (ROAS).
65. What is the significance of ‘Campaign Budget Optimization’ (CBO) in relation to ad set budgets?
A. CBO guarantees that each ad set receives an equal portion of the budget.
B. CBO allows you to manually set different budgets for each ad set.
C. CBO shifts budget allocation from the ad set level to the campaign level, allowing Facebook to optimize budget distribution.
D. CBO is only applicable to campaigns with a single ad set.
66. What does ‘Frequency’ metric in Facebook Ads Manager indicate?
A. The average number of times a person saw your ad.
B. The total number of people who saw your ad.
C. The percentage of people who clicked on your ad.
D. The cost per thousand impressions.
67. Which of the following is a key advantage of using Facebook’s ‘Pixel’?
A. It allows you to track competitor’s ad performance.
B. It allows you to track user behavior on your website for retargeting and conversion tracking.
C. It allows you to create ads that automatically translate into different languages.
D. It allows you to see the exact location of users who click on your ads.
68. What is the significance of ‘Lookalike Audiences’ in Facebook advertising?
A. They allow you to target people who already like your Facebook page.
B. They allow you to target people who have similar characteristics to your existing customers.
C. They allow you to target people who have visited your website.
D. They allow you to target people based on their location.
69. What is the purpose of the ‘Learning Phase’ in Facebook ad delivery?
A. To allow advertisers to test different ad creatives.
B. To allow Facebook’s algorithm to learn about the ad set and optimize ad delivery.
C. To allow users to provide feedback on the ad.
D. To allow advertisers to manually adjust bidding strategies.
70. What is the purpose of ‘Ad Recall Lift’ in Facebook advertising?
A. To measure the increase in website traffic after seeing the ad.
B. To measure the increase in brand awareness due to seeing the ad.
C. To measure the increase in sales directly attributed to the ad.
D. To measure the increase in positive comments on the ad.
71. An e-commerce business wants to retarget users who added items to their cart but didn’t complete the purchase. Which type of custom audience would be MOST effective?
A. Website Custom Audience
B. Customer List Custom Audience
C. Engagement Custom Audience
D. Lookalike Audience
72. Which of the following is NOT a factor that can cause an ad set to exit the learning phase?
A. Significant changes to the ad set’s targeting.
B. Significant changes to the ad creative.
C. The ad set achieves a high frequency.
D. Significant changes to the bid strategy.
73. What is the purpose of setting up ‘Conversion Tracking’ in Facebook Ads Manager?
A. To track the number of likes and shares on your ads.
B. To track the actions people take on your website after clicking on your ad.
C. To track the demographics of people who see your ads.
D. To track the cost per click of your ads.
74. Which of the following bidding strategies is MOST suitable for advertisers focused on maximizing the number of conversions within a specific budget?
A. Cost Cap bidding
B. Target Cost bidding
C. Lowest Cost bidding
D. Bid Cap bidding
75. Which of the following metrics is MOST useful for evaluating the efficiency of an ad campaign focused on driving website traffic?
A. Reach
B. Impressions
C. Click-Through Rate (CTR)
D. Frequency
76. An advertiser notices their ad’s relevance score is low. Which action would MOST likely improve this score?
A. Increase the ad budget significantly.
B. Broaden the target audience.
C. Refine the ad creative and targeting to better match the audience.
D. Run the ad for a longer period.
77. Which of the following is NOT a key component of Facebook’s ad auction?
A. Advertiser bid
B. Estimated action rates
C. Ad relevance diagnostics
D. Number of likes on the ad
78. What is the primary goal of using Facebook’s ad relevance diagnostics?
A. To increase the ad budget automatically.
B. To get insights into how your ads are perceived by the audience.
C. To decrease the cost per click immediately.
D. To hide ads from specific users.
79. Which of the following factors does NOT directly influence an ad’s relevance score?
A. The ad’s visual appeal.
B. The expected engagement rate.
C. The quality of the landing page.
D. The ad’s historical performance.
80. Which of the following is a key consideration when choosing a bidding strategy?
A. The number of followers on your Facebook page.
B. Your overall marketing budget.
C. Your campaign objective and desired outcome.
D. The current trending topics on Facebook.
81. An advertiser wants to ensure their ads are reaching people who are most likely to convert on their website. Which bidding strategy would be MOST effective?
A. Lowest Cost
B. Target Cost
C. Cost Cap
D. Value Optimization
82. An advertiser wants to create a campaign that shows different products to users based on their past browsing history on the advertiser’s website. Which type of ad would be MOST suitable?
A. Carousel Ad
B. Collection Ad
C. Dynamic Product Ad
D. Instant Experience Ad
83. What is the ‘Auction Overlap’ metric in Facebook Ads Manager?
A. The percentage of your target audience that is also targeted by your competitors.
B. The percentage of your audience that is seeing the same ad multiple times.
C. The degree to which your ad sets are competing against each other in the auction.
D. The number of times your ad has been reported as irrelevant.
84. Which of the following is a valid optimization goal for a Facebook ad campaign?
A. Increase in competitor’s ad spend.
B. Decrease in ad frequency.
C. Increase in brand awareness.
D. Decrease in website traffic.
85. Which of the following is a benefit of using ‘Campaign Budget Optimization’ (CBO)?
A. Manual control over budget allocation for each ad set.
B. Facebook automatically distributes the budget across ad sets to get the best results.
C. Guaranteed equal spending across all ad sets.
D. Ability to set different bidding strategies for each ad set.
86. An advertiser is running a campaign to generate leads. Which ad format would be MOST suitable for this objective?
A. Carousel Ad
B. Collection Ad
C. Lead Ad
D. Instant Experience Ad
87. Which of the following is a potential drawback of using ‘Automatic Placements’ in Facebook Ads?
A. Lower reach compared to manual placements.
B. Less control over where your ads appear.
C. Higher cost per result.
D. Inability to use certain ad formats.
88. Which of the following is a benefit of using ‘Dynamic Creative’ in Facebook Ads?
A. It allows you to create animated ads.
B. It allows Facebook to automatically test different combinations of ad elements to find the best performing ones.
C. It allows you to target users based on their real-time location.
D. It allows you to create ads that change based on the user’s weather.
89. An advertiser wants to run a campaign targeting users who have watched a specific video on their Facebook page. Which type of custom audience should they use?
A. Website Custom Audience
B. Customer List Custom Audience
C. Engagement Custom Audience
D. Lookalike Audience
90. An advertiser wants to show their ads to people who are interested in a specific topic, but aren’t necessarily connected to their page. Which targeting option is MOST appropriate?
A. Custom Audiences
B. Lookalike Audiences
C. Detailed Targeting
D. Saved Audiences
91. A marketing agency is managing a Facebook page for a client. What is the MOST important thing they should do on a regular basis?
A. Post as many updates as possible, regardless of quality.
B. Analyze performance metrics and adjust the strategy based on the data.
C. Ignore comments and messages from followers.
D. Buy fake likes and followers.
92. Which metric is most useful for measuring the effectiveness of a Facebook ad campaign focused on brand awareness?
A. Click-through rate (CTR).
B. Cost per click (CPC).
C. Reach and impressions.
D. Conversion rate.
93. What is the ‘relevance score’ in Facebook advertising and why is it important?
A. A measure of how much users like your Facebook page.
B. A metric that indicates how relevant your ad is to your target audience, impacting ad delivery and cost.
C. A score based on the quality of your website’s content.
D. A rating of your customer service performance on Facebook.
94. What is the difference between ‘boosted posts’ and Facebook ads?
A. Boosted posts are free, while Facebook ads are paid.
B. Boosted posts are simpler to create and target, while Facebook ads offer more advanced targeting and customization options.
C. Boosted posts are only for businesses, while Facebook ads are for individuals.
D. Boosted posts are more effective than Facebook ads.
95. What is the significance of ‘Facebook Pixel’ for marketers?
A. It helps track website visitors and their actions, enabling retargeting and conversion optimization.
B. It increases the organic reach of Facebook posts.
C. It automatically generates content for Facebook pages.
D. It manages the comments section on Facebook posts.
96. Which Facebook ad objective is most suitable for collecting leads?
A. Brand Awareness
B. Reach
C. Lead Generation
D. Traffic
97. What is the purpose of A/B testing in Facebook marketing?
A. To test different pricing strategies for products.
B. To compare different versions of an ad to determine which performs best.
C. To identify the target audience for a campaign.
D. To measure the overall ROI of Facebook marketing efforts.
98. What is ‘Lookalike Audience’ on Facebook?
A. An audience that looks similar to your Facebook page.
B. An audience of people who have similar interests to your competitors.
C. An audience of people who share similar characteristics with your existing customers.
D. An audience of people who have interacted with your ads.
99. What is ‘retargeting’ in Facebook advertising?
A. Targeting users based on their demographic information.
B. Showing ads to people who have previously interacted with your website or Facebook page.
C. Targeting users who are likely to share your content.
D. Targeting users who have liked your competitor’s pages.
100. What is the purpose of using ‘call-to-action’ (CTA) buttons in Facebook ads?
A. To make the ad more visually appealing.
B. To provide users with clear instructions on what action to take after seeing the ad.
C. To track the number of clicks on the ad.
D. To encourage users to like your Facebook page.
101. A non-profit organization wants to use Facebook to raise awareness for their cause. Which type of content would be MOST effective?
A. Sharing statistics and data about the issue, along with compelling stories of people affected by it.
B. Posting only donation requests.
C. Ignoring comments and questions from followers.
D. Creating a Facebook page with no images or videos.
102. Which type of Facebook ad is best suited for driving traffic to a website?
A. Page Like ads.
B. Lead Generation ads.
C. Traffic ads.
D. Brand Awareness ads.
103. How can you use Facebook Groups for marketing your business?
A. By spamming the group with promotional messages.
B. By creating a group and sharing valuable content, engaging with members, and building a community.
C. By ignoring the group members and only posting links to your website.
D. By using the group to collect personal information from members.
104. What is the best way to handle negative comments on your Facebook page?
A. Delete the comments immediately.
B. Ignore the comments and hope they go away.
C. Respond professionally and address the concerns.
D. Argue with the commenter and defend your business.
105. What is the primary goal of Facebook marketing according to Chapter 2?
A. To generate immediate sales conversions.
B. To build a strong brand presence and engage with the target audience.
C. To solely focus on increasing website traffic.
D. To minimize marketing expenses.
106. What is the recommended image size for a Facebook news feed ad in 2023?
A. 600 x 315 pixels
B. 1200 x 628 pixels
C. 1080 x 1080 pixels
D. 800 x 800 pixels
107. What does ‘CPM’ stand for in Facebook advertising?
A. Cost Per Mile
B. Cost Per Minute
C. Cost Per Mille (thousand impressions)
D. Cost Per Member
108. What does ‘organic reach’ refer to in the context of Facebook marketing?
A. The number of people who see your content through paid advertising.
B. The number of people who see your content without paid promotion.
C. The total number of followers on your Facebook page.
D. The engagement rate on your Facebook posts.
109. An e-commerce store is running a Facebook ad campaign but is not seeing a good return on investment. What should they do FIRST?
A. Increase the ad budget significantly.
B. Pause the campaign and re-evaluate their targeting, ad copy, and landing page experience.
C. Run more ads on different platforms.
D. Blame Facebook for the poor performance.
110. What are some effective strategies for increasing engagement on your Facebook page?
A. Posting only promotional content.
B. Ignoring comments and messages from followers.
C. Asking questions, running polls, and sharing visually appealing content.
D. Buying fake likes and followers.
111. Which of the following is a best practice for writing effective Facebook ad copy?
A. Using complex and technical language to showcase expertise.
B. Focusing solely on the features of the product or service.
C. Keeping it concise, clear, and focused on the benefits for the user.
D. Using generic language that appeals to everyone.
112. What is the purpose of using hashtags on Facebook?
A. To make your posts look more trendy.
B. To help users find content related to specific topics.
C. To track the number of likes on your posts.
D. To increase the cost of your ads.
113. A local bakery wants to use Facebook marketing to increase sales. Which of the following strategies would be MOST effective?
A. Running ads targeting people who live within a 5-mile radius, showcasing daily specials and offering exclusive discounts.
B. Posting generic content about baking techniques.
C. Ignoring customer reviews and comments.
D. Creating a Facebook page with no contact information.
114. What is the best time to post on Facebook for maximum engagement?
A. There is no best time to post.
B. It depends on your target audience and industry, requiring testing and analysis.
C. Always post at midnight.
D. Always post at 9 AM on Mondays.
115. What is the recommended video length for optimal engagement on Facebook?
A. More than 10 minutes.
B. Between 15 seconds and 3 minutes.
C. Less than 3 seconds.
D. Exactly 5 minutes.
116. What is a ‘Custom Audience’ on Facebook?
A. An audience created by Facebook based on interests.
B. A manually created audience with specific demographic targeting.
C. An audience based on your existing customer data, such as email lists or website visitors.
D. An audience that is automatically generated by Facebook’s algorithm.
117. What is the ‘News Feed Algorithm’ and how does it impact Facebook marketing?
A. A secret code that only Facebook employees know.
B. The algorithm determines which content is shown to users in their News Feed, impacting organic reach and requiring marketers to create high-quality, engaging content.
C. A tool used to track competitor activities on Facebook.
D. A system that automatically generates ads for Facebook pages.
118. A company wants to build a stronger relationship with its existing customers on Facebook. What strategy should they prioritize?
A. Running contests and giveaways exclusively for their existing customers.
B. Only posting product updates and promotions.
C. Ignoring customer feedback and complaints.
D. Buying fake likes and followers.
119. What is the significance of ‘ad frequency’ in Facebook advertising?
A. The number of times your ad is shown to each user.
B. The number of clicks your ad receives.
C. The number of conversions generated by your ad.
D. The total budget allocated to your ad campaign.
120. Which of the following is NOT a key component of a successful Facebook marketing strategy, as discussed in Chapter 2?
A. Understanding the target audience.
B. Creating engaging and relevant content.
C. Ignoring competitor activities.
D. Analyzing performance metrics and adjusting the strategy accordingly.
121. Which of the following metrics is most relevant for measuring the success of a lead generation campaign on Facebook?
A. Cost per click (CPC)
B. Cost per lead (CPL)
C. Return on ad spend (ROAS)
D. Conversion rate
122. What is the significance of ‘relevance score’ in Facebook Ads?
A. It determines the ad’s visual appeal.
B. It predicts the ad’s cost-effectiveness.
C. It measures how relevant and engaging your ad is to the target audience.
D. It reflects the overall brand reputation.
123. Which of the following is NOT a Facebook ad placement option?
A. Facebook News Feed
B. Instagram Feed
C. Google Search Results
D. Audience Network
124. What is the primary purpose of an Ad Set in Facebook advertising?
A. To determine the creative design of the ad.
B. To manage the overall budget for all campaigns.
C. To define the target audience, budget, schedule, and placements for your ads.
D. To write the ad copy.
125. How can you use Facebook’s ‘Audience Insights’ tool?
A. To create ad copy.
B. To research and understand your target audience’s demographics, interests, and behaviors.
C. To schedule your ad campaigns.
D. To track your website traffic.
126. What is the purpose of using the ‘Frequency Cap’ setting in Facebook advertising?
A. To limit the number of times a user sees your ad within a specific period.
B. To limit the number of ads you can create in a campaign.
C. To limit the number of impressions your ad receives.
D. To limit the number of clicks your ad receives.
127. Which of the following metrics is most relevant for measuring brand awareness campaigns on Facebook?
A. Cost per click (CPC)
B. Return on ad spend (ROAS)
C. Reach and Frequency
D. Conversion rate
128. You’re running a Facebook ad campaign to promote a new mobile app. Which ad format would be most effective for driving app installs?
A. Image ad
B. Video ad
C. Carousel ad
D. App install ad
129. You are running a Facebook ad campaign to generate leads for your business. Which ad format would be most effective for this goal?
A. Image ad
B. Video ad
C. Lead ad
D. Carousel ad
130. What is the purpose of using UTM parameters in your Facebook ad URLs?
A. To improve your ad’s relevance score.
B. To track the source of your website traffic in Google Analytics.
C. To reduce your ad spend.
D. To hide your website URL from users.
131. Which of the following factors can affect the cost of your Facebook ads?
A. Your ad’s relevance score.
B. Your target audience’s size and competition.
C. Your bidding strategy.
D. All of the above.
132. What is the advantage of using Custom Audiences in Facebook advertising?
A. They are automatically generated by Facebook.
B. They allow you to target people who have already interacted with your business.
C. They are cheaper than other targeting options.
D. They guarantee a high relevance score.
133. How can you test different versions of your Facebook ads to see which performs best?
A. By using A/B testing (split testing)
B. By analyzing competitor ads
C. By surveying your target audience
D. By guessing which ad will perform best
134. What is the ‘Learning Phase’ in Facebook ad delivery?
A. The period when Facebook is learning about your target audience to optimize ad delivery.
B. The period when users are learning about your product or service.
C. The period when you are learning how to use Facebook Ads Manager.
D. The period when Facebook is testing your ad copy for compliance.
135. How can you use Facebook’s ‘Saved Audiences’ feature?
A. To save your credit card information.
B. To save your favorite ad templates.
C. To save your frequently used targeting criteria for future campaigns.
D. To save your ad performance reports.
136. Which of the following is a benefit of using video ads on Facebook?
A. They are cheaper than image ads.
B. They are more likely to be shared than image ads.
C. They can capture attention and convey more information than image ads.
D. They are automatically translated into multiple languages.
137. What is the function of the Facebook Pixel?
A. To track website visitors and their actions, enabling retargeting and conversion tracking.
B. To create custom audiences based on Facebook user data.
C. To analyze competitor ad campaigns.
D. To automatically generate ad copy.
138. How can you use Facebook’s ‘Ad Library’ tool?
A. To create ad copy.
B. To research and analyze competitor ads.
C. To schedule your ad campaigns.
D. To track your website traffic.
139. What type of bidding strategy allows Facebook to automatically set bids to get the most conversions for your budget?
A. Manual Bidding
B. Cost Cap Bidding
C. Lowest Cost Bidding
D. Target Cost Bidding
140. When creating a Facebook ad, what is the recommended image size for the News Feed placement?
A. 1200 x 628 pixels
B. 600 x 315 pixels
C. 1080 x 1080 pixels
D. 800 x 800 pixels
141. What is the purpose of using the ‘Lookalike Expansion’ feature when creating a Lookalike Audience?
A. To target people who are already your customers.
B. To target people who are interested in your competitors.
C. To increase the size of your Lookalike Audience by including people who are slightly less similar to your source audience.
D. To exclude people who are already your customers.
142. You are running a Facebook ad campaign with a daily budget of $50. After a week, you notice that the campaign is consistently spending only $30 per day. What should you do?
A. Increase your daily budget.
B. Decrease your daily budget.
C. Leave the budget as is.
D. Pause the campaign.
143. Which of the following is NOT a key component of a Facebook ad campaign structure?
A. Campaign
B. Ad Set
C. Individual Ad
D. Business Page Name
144. Which of the following is an example of retargeting using Facebook ads?
A. Showing ads to people who have liked your Facebook page.
B. Showing ads to people who have visited your website but didn’t make a purchase.
C. Showing ads to people based on their age and location.
D. Showing ads to people who are interested in a specific topic.
145. What does ‘CPM’ stand for in Facebook advertising?
A. Cost Per Mile
B. Cost Per Millennium
C. Cost Per Mille (thousand impressions)
D. Creative Performance Metric
146. When should you use the ‘Reach’ campaign objective in Facebook advertising?
A. When you want to drive traffic to your website.
B. When you want to show your ad to the largest number of people within your target audience.
C. When you want to generate leads.
D. When you want to increase sales.
147. What is the purpose of using the ‘Campaign Budget Optimization’ (CBO) feature in Facebook advertising?
A. To set a fixed budget for each ad set.
B. To automatically distribute your campaign budget across ad sets to get the best results.
C. To manually adjust your budget for each ad set.
D. To pause ad sets that are not performing well.
148. What is the purpose of setting up conversion tracking in Facebook Ads Manager?
A. To track the number of likes and shares your ad receives.
B. To track the actions people take on your website after clicking on your ad.
C. To track the number of impressions your ad receives.
D. To track the number of comments your ad receives.
149. You are running a Facebook ad campaign targeting a broad audience. You notice that your ads are being shown to people who are not interested in your product. What should you do?
A. Increase your daily budget.
B. Narrow down your target audience using more specific targeting options.
C. Pause the campaign.
D. Change your ad creative.
150. Which targeting option allows you to reach people who are similar to your existing customers?
A. Demographic Targeting
B. Interest-Based Targeting
C. Behavioral Targeting
D. Lookalike Audiences
