1. What does ‘estimated action rate’ refer to in the context of the Facebook ad auction?
A. The percentage of users who will likely click on the ad.
B. The predicted likelihood that someone will take the desired action (e.g., purchase, sign-up) after seeing the ad.
C. The average time users spend viewing the ad.
D. The number of times the ad is shared on Facebook.
2. What is a ‘lookalike audience’ in Facebook advertising?
A. An audience created by manually selecting users who resemble existing customers.
B. An audience of users who have liked the advertiser’s Facebook page.
C. An audience created by Facebook that is similar to a source audience (e.g., existing customers).
D. An audience of users who have visited the advertiser’s website.
3. What is ‘cost per result’ in Facebook advertising?
A. The total amount spent on an ad campaign.
B. The average cost incurred for each desired action (e.g., purchase, lead) achieved.
C. The cost of showing the ad to 1,000 people.
D. The amount paid to Facebook for running the ad.
4. What is the role of the Facebook Pixel?
A. To track user activity on Facebook.
B. To track user activity on an advertiser’s website for conversion tracking, retargeting, and audience building.
C. To generate reports on ad performance.
D. To optimize ad delivery based on user demographics.
5. When might an advertiser choose to use ‘manual bidding’?
A. When they have a very limited budget.
B. When they want to maximize reach regardless of cost.
C. When they have specific ROI goals and want precise control over their bids.
D. When they are running ads for a non-profit organization.
6. What is the potential downside of using very narrow targeting in Facebook advertising?
A. It can lead to higher ad costs due to increased competition.
B. It can result in lower ad relevance scores.
C. It can limit the reach of the ad and hinder the learning phase.
D. It can make it difficult to track conversions.
7. What is the primary advantage of using ‘highest value’ bidding?
A. It guarantees the lowest possible cost per purchase.
B. It prioritizes users most likely to make high-value purchases.
C. It ensures the highest possible reach for the ad.
D. It simplifies the bidding process for novice advertisers.
8. How does Facebook use ‘conversion lift’ studies?
A. To measure the increase in website traffic resulting from an ad campaign.
B. To determine the incremental impact of Facebook ads on conversions by comparing results between a test and control group.
C. To optimize ad delivery based on real-time conversion data.
D. To identify users who are most likely to convert.
9. What is the ‘relevance score’ in Facebook advertising?
A. A measure of how well the ad creative matches the landing page content.
B. A metric that predicts the likelihood of users clicking on the ad.
C. An estimate of how well the ad is resonating with the target audience.
D. A score that reflects the overall quality of the ad campaign.
10. Which metric is most useful for evaluating the efficiency of a Facebook ad campaign focused on driving website traffic?
A. Reach.
B. Impressions.
C. Cost per click (CPC).
D. Click-through rate (CTR).
11. What is the primary goal of Facebook’s advertising auction?
A. To ensure the lowest possible cost per result for all advertisers.
B. To maximize revenue for Facebook regardless of advertiser results.
C. To deliver the most relevant and valuable ads to people, balancing advertiser value and user experience.
D. To prioritize bids from large corporations over small businesses.
12. What is the purpose of the ‘learning phase’ in Facebook ad delivery?
A. To train the advertiser on how to use the Facebook Ads Manager.
B. To allow Facebook’s algorithm to learn about the ad set and optimize its delivery.
C. To collect user feedback on the ad creative.
D. To test different ad placements before launching the full campaign.
13. What type of data can be used to create a ‘custom audience’ from a customer list?
A. Only email addresses.
B. Only phone numbers.
C. Email addresses, phone numbers, names, locations, and other identifiers.
D. Only Facebook user IDs.
14. What factors can cause an ad set to exit the ‘learning phase’?
A. When the ad set spends its entire budget.
B. When the ad set generates a large number of impressions.
C. When the ad set has stabilized its performance and achieved a certain number of conversions.
D. When the advertiser manually pauses the ad set.
15. What is ‘custom audience’ in Facebook advertising?
A. An audience that is automatically generated by Facebook based on user interests.
B. An audience that is created using data the advertiser already has (e.g., customer list, website visitors).
C. An audience that is defined by selecting specific demographic and interest-based targeting options.
D. An audience of users who have liked the advertiser’s Facebook page.
16. Why is it important to avoid making significant changes to an ad set during the ‘learning phase’?
A. Because it can reset the learning phase and disrupt ad delivery optimization.
B. Because it can increase the cost per result significantly.
C. Because it can lead to the ad being disapproved by Facebook.
D. Because it can prevent the ad from being shown to the target audience.
17. When creating a ‘lookalike audience,’ what is the ‘source audience’?
A. The audience that the advertiser is trying to reach.
B. The audience that Facebook uses to identify similar users.
C. The audience that has already converted on the advertiser’s website.
D. The audience that has engaged with the advertiser’s Facebook page.
18. Which of the following is NOT a valid source for creating a ‘lookalike audience’?
A. A customer list.
B. Website visitors.
C. People who have engaged with your Facebook page or app.
D. Competitor’s customer list.
19. Which bidding strategy is generally recommended for advertisers focused on maximizing conversions at a specific cost?
A. Lowest cost bidding.
B. Cost per result goal bidding.
C. Highest value bidding.
D. Manual bidding.
20. What can an advertiser do to improve a low ‘relevance score’?
A. Increase their bid amount.
B. Improve their ad targeting, creative, or landing page experience.
C. Run the ad for a longer period.
D. Use a different ad format.
21. In the context of Facebook ads, what is ‘attribution’?
A. The process of assigning credit for a conversion to a specific ad or touchpoint.
B. The act of creating ad copy that is original and engaging.
C. The practice of targeting ads based on user interests.
D. The method of tracking website traffic from Facebook ads.
22. What is the significance of ‘auction overlap’ in Facebook advertising?
A. It refers to the number of advertisers bidding on the same keywords.
B. It represents the degree to which different ad sets are targeting the same audience.
C. It indicates the number of ads a user sees in a single session.
D. It measures the similarity between different ad creatives.
23. How can advertisers address a high ‘frequency’ score?
A. By increasing their daily budget.
B. By narrowing their target audience.
C. By refreshing their ad creative or expanding their target audience.
D. By pausing the ad campaign.
24. What does a high ‘frequency’ score indicate in Facebook ad reporting?
A. The ad is being shown to a large number of unique users.
B. The ad is being shown to the same users multiple times.
C. The ad is generating a high number of conversions.
D. The ad is performing well in terms of relevance score.
25. Why are ‘conversion lift’ studies valuable for advertisers?
A. They provide a guaranteed increase in conversions.
B. They offer a more accurate measure of ad effectiveness than standard metrics.
C. They are free to conduct.
D. They simplify the ad creation process.
26. How can advertisers reduce ‘auction overlap’ and improve ad delivery?
A. By increasing their daily budget.
B. By using broader targeting options.
C. By excluding audiences that overlap with other ad sets or using dynamic creative.
D. By running multiple ads with the same creative.
27. How does Facebook determine the ‘ad quality and relevance’ score?
A. Based solely on the visual appeal of the ad creative.
B. Based on feedback from people viewing or hiding the ad, and assessments of low-quality attributes.
C. Based on the advertiser’s budget and bid amount.
D. Based on the number of likes and comments the ad receives.
28. What is ‘dynamic creative’ in Facebook advertising?
A. A type of ad format that automatically adjusts its size to fit different placements.
B. A feature that allows Facebook to automatically generate ad copy based on the landing page content.
C. A tool that allows advertisers to test different combinations of ad components (images, headlines, descriptions) to optimize performance.
D. A video ad that changes its content based on the viewer’s demographics.
29. What is the primary benefit of using ‘custom audiences’?
A. They guarantee a low cost per click.
B. They allow for highly targeted advertising based on existing customer data.
C. They simplify the ad creation process.
D. They automatically optimize ad delivery.
30. Which of the following is NOT a key factor considered by the Facebook ad auction algorithm?
A. Advertiser bid.
B. Ad quality and relevance.
C. Estimated action rates.
D. The advertiser’s personal Facebook profile.
31. What is the purpose of ‘lookalike audiences’ on Facebook?
A. To target people who have already liked your Facebook page.
B. To target people who share similar characteristics with your existing customers.
C. To target people based on their geographic location.
D. To target people who have interacted with your website.
32. Which of the following is a best practice for writing effective Facebook ad copy?
A. Keep it concise, use a clear call to action, and highlight the benefits.
B. Use complex jargon and technical terms to showcase your expertise.
C. Write long paragraphs with detailed information about your product or service.
D. Focus solely on the features of your product or service.
33. What does the ‘learning phase’ in Facebook ad delivery refer to?
A. The period when Facebook’s algorithm is learning about the best audience and ad placements for your campaign.
B. The initial setup process of creating a Facebook ad campaign.
C. The time it takes for Facebook to approve your ad.
D. The duration for which your ads are displayed to a limited audience for testing.
34. What is the benefit of using video ads on Facebook?
A. They are more engaging and can convey more information than static images.
B. They are automatically translated into multiple languages.
C. They are cheaper to produce than image ads.
D. They are guaranteed to go viral.
35. You are launching a new product and want to create awareness. Which Facebook ad objective is most suitable?
A. Conversions
B. Traffic
C. Brand Awareness
D. App Installs
36. What is the difference between ‘Cost Per Click (CPC)’ and ‘Cost Per Mille (CPM)’ in Facebook advertising?
A. CPC is the cost you pay for each click on your ad, while CPM is the cost you pay for every 1,000 impressions.
B. CPC is the cost you pay for every 1,000 impressions, while CPM is the cost you pay for each click on your ad.
C. CPC is the cost you pay for each conversion, while CPM is the cost you pay for every 1,000 impressions.
D. CPC is the cost you pay for every like, while CPM is the cost you pay for every share.
37. Which of the following factors does NOT directly influence the cost of Facebook ads?
A. Ad relevance score
B. Bidding strategy
C. Target audience size
D. The CEO’s favorite color
38. Which of the following targeting options allows you to reach people who are similar to your top-performing customers?
A. Demographic Targeting
B. Interest-Based Targeting
C. Lookalike Audiences
D. Behavioral Targeting
39. Which of these metrics is most directly related to the relevance score of a Facebook ad?
A. Cost per click (CPC)
B. Click-through rate (CTR)
C. Return on ad spend (ROAS)
D. Frequency
40. What is the benefit of using Facebook Pixel?
A. It allows you to track website conversions and build custom audiences for retargeting.
B. It automatically generates ad copy for your campaigns.
C. It provides free stock photos for your ads.
D. It manages your social media accounts across all platforms.
41. Which of the following is NOT a valid objective for a Facebook ad campaign?
A. Website Conversions
B. Engagement
C. Teleportation
D. Video Views
42. What is the purpose of setting a ‘Cost Cap’ bidding strategy in Facebook Ads?
A. To ensure that your cost per result stays below a certain amount.
B. To maximize the number of impressions your ad receives.
C. To reach the largest possible audience.
D. To bid the highest amount possible for each ad auction.
43. You are running a Facebook ad campaign to increase app installs. Which ad objective should you choose?
A. Traffic
B. App Installs
C. Lead Generation
D. Brand Awareness
44. What is the purpose of using ‘ad scheduling’ on Facebook?
A. To show your ads only during specific times of the day or days of the week.
B. To automatically generate new ad creatives.
C. To automatically translate your ads into different languages.
D. To automatically increase your ad budget.
45. What is the ‘lifetime value’ (LTV) of a customer, and why is it important for Facebook advertising?
A. The projected revenue a customer will generate during their relationship with your business, which helps determine how much you can spend to acquire a customer.
B. The total amount of money a customer has spent on your products or services in the past year.
C. The average age of your customers.
D. The number of times a customer has visited your website.
46. What is the primary goal of Facebook’s campaign budget optimization (CBO)?
A. To manually set the budget for each ad set.
B. To distribute the budget across ad sets to get the best overall results.
C. To ensure each ad set receives an equal portion of the budget.
D. To limit the total budget spent on a campaign.
47. Which of the following is an example of retargeting on Facebook?
A. Showing ads to people who have visited your website but didn’t make a purchase.
B. Showing ads to people who have liked your Facebook page.
C. Showing ads to people who are interested in a specific topic.
D. Showing ads to people who live in a particular city.
48. Which of the following is NOT a bidding strategy available in Facebook Ads Manager?
A. Lowest Cost
B. Cost Cap
C. Target Cost
D. Highest Bid
49. What is the difference between ‘Reach’ and ‘Impressions’ in Facebook Ads reporting?
A. Reach is the number of people who saw your ad, while Impressions is the number of times your ad was displayed.
B. Reach is the number of clicks on your ad, while Impressions is the number of people who saw your ad.
C. Reach is the total budget spent on your ad, while Impressions is the number of conversions.
D. Reach is the number of likes on your page, while Impressions is the number of shares.
50. What is the purpose of A/B testing in Facebook advertising?
A. To test different versions of your ad to see which performs best.
B. To test the speed of your website.
C. To test the compatibility of your ad with different devices.
D. To test the security of your Facebook account.
51. Which of the following is NOT a valid placement option for Facebook ads?
A. Facebook Feed
B. Instagram Feed
C. Audience Network
D. MySpace Homepage
52. What is the significance of the ‘relevance diagnostics’ in Facebook Ads Manager?
A. They provide insights into how relevant your ad is to your target audience.
B. They automatically fix any errors in your ad copy.
C. They provide a list of trending topics on Facebook.
D. They allow you to spy on your competitors’ ads.
53. If your Facebook ad has a high frequency, what does it indicate?
A. Your ad is being shown to the same people too many times.
B. Your ad is reaching a large number of people.
C. Your ad has a high click-through rate.
D. Your ad is very relevant to your target audience.
54. What is the purpose of ‘frequency capping’ in Facebook ad campaigns?
A. To limit the number of times a user sees your ad within a specific timeframe.
B. To increase the number of clicks on your ad.
C. To expand your target audience.
D. To reduce the cost of your ad campaign.
55. If your Facebook ad is disapproved, what should you do?
A. Review Facebook’s advertising policies and edit your ad to comply with them.
B. Ignore the disapproval and continue running the ad.
C. Immediately create a new ad with the same content.
D. Contact Facebook support and demand an explanation.
56. Which ad objective is most suitable for generating leads?
A. Brand Awareness
B. Reach
C. Lead Generation
D. Traffic
57. What does ‘ROAS’ stand for in Facebook advertising?
A. Return on Ad Spend
B. Reach on Ad System
C. Relevance of Ad Score
D. Results of Ad Strategy
58. Which of the following metrics helps you determine if your ad creative is resonating with your target audience?
A. Click-through rate (CTR)
B. Cost per mille (CPM)
C. Reach
D. Frequency
59. Which of the following is a key benefit of using Facebook’s ‘dynamic ads’?
A. They automatically show the most relevant products to each individual based on their browsing behavior.
B. They are cheaper to run than regular Facebook ads.
C. They allow you to target people who have never heard of your brand.
D. They automatically generate all of your ad copy for you.
60. What is the purpose of the ‘Custom Audiences’ feature on Facebook?
A. To target people based on their interests.
B. To target people based on their demographics.
C. To target people based on your existing customer data (e.g., email list, website visitors).
D. To target people based on their behavior on Facebook.
61. Which of the following targeting options allows you to reach people based on their job titles or industries?
A. Demographic Targeting
B. Interest Targeting
C. Behavior Targeting
D. Detailed Targeting
62. What is the purpose of using ‘Custom Audiences’ in Facebook advertising?
A. To target people based on their demographic information.
B. To target people who have interacted with your business, such as website visitors or email subscribers.
C. To target people who are interested in specific topics.
D. To target people who are located in a specific geographic area.
63. Which of the following bidding strategies is MOST suitable if you want to maximize the number of conversions and you are not concerned about the cost per conversion?
A. Target Cost
B. Lowest Cost
C. Cost Cap
D. Bid Cap
64. Which of the following is NOT a key component of a Facebook ad campaign structure?
A. Campaign
B. Ad Set
C. Ad
D. Business Page Profile
65. A Facebook advertiser notices their ‘Cost Per Result’ is increasing. Which of the following strategies would be MOST appropriate to investigate FIRST?
A. Immediately increase the ad budget.
B. Pause all ads and create new ones.
C. Review ad relevance diagnostics and creative performance.
D. Change the bidding strategy to ‘Highest Value’.
66. What is the purpose of using ‘Ad Set Budget Optimization’ (ABO) on Facebook?
A. To set a single budget for all ad sets in a campaign.
B. To manually control the budget for each individual ad set.
C. To automatically distribute budget across all campaigns.
D. To optimize the bid strategy for each ad set.
67. What is ‘Estimated Action Rate’ in the context of Facebook ad delivery?
A. The predicted percentage of people who will see your ad.
B. The predicted percentage of people who will take a desired action, such as a conversion, after seeing your ad.
C. The average cost per action an advertiser is willing to pay.
D. The number of actions already taken on an ad.
68. What is the significance of ‘Ad Auction Overlap’ in Facebook Ads Manager?
A. It indicates how many of your ads are competing against each other.
B. It indicates how many of your ads are being shown to the same people.
C. It indicates how much your ad budget overlaps with your competitors’.
D. It indicates the percentage of your audience that is also targeted by other advertisers.
69. Which of the following is NOT a factor that affects the cost of Facebook ads?
A. Your bid
B. Ad relevance
C. Estimated action rates
D. The advertiser’s company size
70. Which of the following metrics is NOT directly used by Facebook’s ad delivery system to optimize ad performance?
A. Click-Through Rate (CTR)
B. Conversion Rate
C. Ad Spend
D. Relevance Score
71. What does ‘ROAS’ stand for in Facebook advertising?
A. Return on Ad Spend
B. Reach of Ad Set
C. Rate of Ad Success
D. Revenue on Ad Sales
72. What is the primary benefit of using ‘Campaign Budget Optimization (CBO)’ on Facebook?
A. It allows you to manually control the budget for each ad set.
B. It automatically distributes your campaign budget across ad sets to get the best results.
C. It guarantees a lower cost per result compared to manual bidding.
D. It hides your budget from competitors.
73. An advertiser is running a Facebook ad campaign with the objective of generating leads. They notice a high ‘Click-Through Rate (CTR)’ but a low ‘Conversion Rate’. What does this suggest?
A. The ad creative is not appealing to the target audience.
B. The landing page experience is not optimized for conversions.
C. The bidding strategy is not aggressive enough.
D. The target audience is too broad.
74. What is the primary advantage of using video ads on Facebook compared to image ads?
A. Video ads are always cheaper than image ads.
B. Video ads can convey more information and capture attention more effectively.
C. Video ads are easier to create than image ads.
D. Video ads are only shown to a more qualified audience.
75. Which of the following is a valid reason for an ad to be disapproved on Facebook?
A. The ad targets a broad demographic.
B. The ad promotes a product that violates Facebook’s advertising policies.
C. The ad uses creative that is too high quality.
D. The ad is running during peak hours.
76. What does ‘CPM’ stand for in Facebook advertising?
A. Cost Per Mile
B. Cost Per Thousand Impressions
C. Clicks Per Minute
D. Conversions Per Month
77. What does ‘Frequency’ metric indicate in Facebook Ads Manager?
A. How often your ad is shown to a single person.
B. How many people have clicked on your ad.
C. How many people have seen your ad.
D. How many times your ad has been shown in total.
78. Which factor, when improved, can directly lead to a higher ‘Ad Relevance Diagnostics’ score on Facebook?
A. Increasing the daily budget of the ad set.
B. Using a broader target audience.
C. Creating ad creative that matches the audience’s interests and expectations.
D. Running the ad for a longer period of time.
79. What does the term ‘Attribution Window’ refer to in Facebook Ads reporting?
A. The period of time an ad is allowed to run.
B. The period of time after a person views or clicks on your ad during which a conversion is attributed to that ad.
C. The amount of time it takes for Facebook to optimize your ad delivery.
D. The amount of time a user spends on your landing page after clicking on your ad.
80. An advertiser wants to retarget website visitors who added items to their cart but didn’t complete the purchase. Which type of Custom Audience should they create?
A. Website Custom Audience
B. Customer List Custom Audience
C. Engagement Custom Audience
D. Lookalike Audience
81. Which of the following is the MOST effective way to avoid ‘Ad Fatigue’ on Facebook?
A. Increase the ad budget significantly.
B. Use the same ad creative for a longer period of time.
C. Regularly refresh ad creative and messaging.
D. Target a smaller, more specific audience.
82. An advertiser wants to track conversions on their website resulting from Facebook ads. What is the FIRST step they need to take?
A. Create a Custom Audience.
B. Install the Facebook Pixel on their website.
C. Set up a conversion campaign.
D. Define their target audience.
83. Which Facebook ad placement generally has the highest cost per click (CPC)?
A. Facebook News Feed
B. Instagram Feed
C. Facebook Right Column
D. Audience Network
84. An advertiser observes a low ‘Relevance Score’ for their Facebook ad. What is the MOST likely cause?
A. The ad is being shown to too many people.
B. The ad is not relevant to the target audience.
C. The ad budget is too low.
D. The bidding strategy is incorrect.
85. What is the benefit of using ‘Lookalike Audiences’ on Facebook?
A. To target people who are already customers.
B. To target people who are similar to your existing customers or website visitors.
C. To target people who have liked your Facebook page.
D. To target people who are interested in your competitors’ products.
86. What is the purpose of the ‘Learning Phase’ in Facebook ad delivery?
A. To allow Facebook to understand the optimal audience and delivery for your ad set.
B. To allow advertisers to test different ad creatives before launching a full campaign.
C. To provide users with a chance to give feedback on your ads.
D. To allow Facebook to train its customer service team on your product.
87. What is the benefit of A/B testing different ad creatives on Facebook?
A. To reduce the overall cost of the campaign.
B. To identify which ad creative performs best with your target audience.
C. To guarantee a higher click-through rate.
D. To target a broader audience.
88. An advertiser wants to reach people who are likely to make a purchase on their website. Which campaign objective is MOST suitable?
A. Brand Awareness
B. Reach
C. Traffic
D. Conversions
89. If your Facebook ads are experiencing ‘Audience Saturation’, what is the BEST course of action?
A. Increase the ad budget to reach the audience more frequently.
B. Refine your targeting to reach a new or more specific audience.
C. Pause the campaign and wait for the audience to refresh.
D. Create more compelling ad copy.
90. Which of the following is the MOST accurate description of Facebook’s advertising auction?
A. A system where advertisers bid against each other based solely on their budget.
B. A system that prioritizes ads with the highest bids, regardless of user experience.
C. A system that considers both the bid and the ad quality to determine which ads are shown.
D. A random selection of ads from advertisers targeting the same audience.
91. Which of the following is NOT a key component of a Facebook ad campaign structure?
A. Campaign
B. Ad Set
C. Ad Creative
D. Business Page Design
92. What is the primary purpose of an ‘Ad Set’ in Facebook advertising?
A. To determine the visual appearance of the ad.
B. To define the target audience, budget, and schedule for your ads.
C. To write the ad copy.
D. To manage your Facebook Business Page.
93. A local bakery wants to increase foot traffic to their store. Which Facebook ad objective would be most suitable?
A. Brand Awareness
B. Reach
C. Traffic
D. Store Visits
94. An e-commerce store wants to re-engage customers who added items to their cart but didn’t complete the purchase. Which type of audience would be most effective for this?
A. Interest-Based Audience
B. Lookalike Audience
C. Custom Audience (Website Traffic – Add to Cart)
D. Demographic Audience
95. What is the ‘frequency’ metric in Facebook Ads Manager?
A. The average number of times a person saw your ad.
B. The total number of people who saw your ad.
C. The number of clicks on your ad.
D. The number of conversions from your ad.
96. If your Facebook ads are not performing well, which of the following actions should you consider first?
A. Increasing your budget significantly.
B. Refining your target audience and ad creative.
C. Pausing the campaign immediately.
D. Ignoring the performance and continuing with the same strategy.
97. You are creating a Facebook ad for a new mobile app. Which ad objective would be most suitable to encourage users to download the app?
A. Traffic
B. Brand Awareness
C. App Installs
D. Lead Generation
98. Which of the following is a key benefit of using the Facebook Ads Library?
A. Analyzing competitor ads and strategies.
B. Creating ad creatives.
C. Managing your Facebook Business Page.
D. Improving your ad relevance score.
99. What is the ‘Learning Phase’ in Facebook advertising?
A. The period when Facebook’s algorithm is learning about your ad set and optimizing delivery.
B. The phase when you are learning about Facebook advertising.
C. The time when your ads are not being shown to anyone.
D. The period when you are setting up your Facebook Business Page.
100. Which of the following ad formats is best suited for showcasing multiple products or services?
A. Single Image Ad
B. Single Video Ad
C. Carousel Ad
D. Lead Ad
101. You’ve launched a Facebook ad campaign, and after a week, you notice that one of your ad sets is significantly outperforming the others. What should you do?
A. Immediately pause all other ad sets and allocate the entire budget to the top-performing ad set.
B. Gradually shift more of the budget to the top-performing ad set while monitoring the performance of the others.
C. Make no changes and continue running all ad sets with the same budget distribution.
D. Duplicate the top-performing ad set and run them in parallel.
102. You are a marketing manager for a clothing brand and want to promote a new line of sustainable clothing. How can you leverage Facebook targeting to reach environmentally conscious consumers?
A. Target broad demographic groups.
B. Use interest-based targeting with keywords like ‘sustainability,’ ‘eco-friendly,’ and ‘organic clothing’.
C. Focus solely on retargeting website visitors.
D. Exclude all users who have previously purchased from your brand.
103. What does ‘ROAS’ stand for in the context of Facebook advertising?
A. Return on Ad Spend
B. Reach on Ad Schedule
C. Relevance of Ad Score
D. Rate of Ad Success
104. Which of the following bidding strategies is generally recommended for beginners in Facebook advertising?
A. Cost Cap
B. Lowest Cost
C. Target Cost
D. Bid Cap
105. What is ‘Facebook Pixel’ primarily used for?
A. Creating custom audiences based on website traffic and actions.
B. Designing ad creatives.
C. Managing Facebook Business Page settings.
D. Analyzing competitor ad strategies.
106. A company selling online courses wants to acquire new leads. Which Facebook ad format would be most effective for collecting potential customer information?
A. Carousel Ad
B. Collection Ad
C. Lead Ad
D. Instant Experience Ad
107. What is the purpose of ‘Campaign Budget Optimization’ (CBO) in Facebook advertising?
A. To automatically distribute your budget across ad sets to get the best results.
B. To manually set the budget for each ad set.
C. To reduce your overall ad spend.
D. To target a broader audience.
108. Which metric helps you understand the cost-effectiveness of your Facebook ad campaign?
A. Reach
B. Impressions
C. Cost Per Result (CPR)
D. Frequency
109. A non-profit organization wants to raise awareness about their cause. Which Facebook ad objective would be the most appropriate?
A. Conversions
B. Sales
C. Brand Awareness
D. Lead Generation
110. A restaurant wants to target potential customers who are located near their establishment. Which Facebook ad targeting option would be most effective?
A. Interest-Based Targeting
B. Demographic Targeting
C. Location Targeting
D. Behavioral Targeting
111. Which of the following is a benefit of using ‘Lead Ads’ on Facebook?
A. Collecting leads directly within the Facebook platform.
B. Driving traffic to your website.
C. Increasing brand awareness.
D. Improving your Facebook Page engagement.
112. Which of the following is a key consideration when creating video ads for Facebook?
A. Optimizing for mobile viewing (vertical format).
B. Making the video lengthy and detailed.
C. Ignoring sound, as most users watch videos with sound off.
D. Focusing solely on product features, not storytelling.
113. You are running a Facebook ad campaign and notice that your ‘Cost Per Click’ (CPC) is very high. What could be a potential reason?
A. Your ad creative is highly engaging.
B. Your target audience is too broad.
C. Your ad relevance score is high.
D. Your bid amount is too low.
114. What is the purpose of A/B testing (split testing) in Facebook advertising?
A. To test different versions of your ads to see which performs best.
B. To test different ad budgets.
C. To test different targeting options.
D. All of the above.
115. What is the main advantage of using ‘Custom Audiences’ in Facebook advertising?
A. Reaching people who have already interacted with your business.
B. Reaching a broad, general audience.
C. Targeting people based on their age and gender only.
D. Reducing your ad spend significantly.
116. What is the purpose of using ‘exclusions’ in Facebook ad targeting?
A. To exclude specific audiences from seeing your ads.
B. To include more audiences in your targeting.
C. To increase your ad budget.
D. To improve your Facebook Page engagement.
117. What is the significance of ‘ad relevance diagnostics’ in Facebook Ads Manager?
A. They provide insights into how relevant your ad is to your target audience.
B. They help you design better ad creatives.
C. They manage your Facebook Business Page settings.
D. They analyze competitor ad strategies.
118. Which targeting option allows you to reach people who are similar to your existing customers?
A. Demographic Targeting
B. Interest-Based Targeting
C. Lookalike Audiences
D. Behavioral Targeting
119. Which of the following is a best practice for writing effective Facebook ad copy?
A. Using complex and technical language.
B. Focusing on features rather than benefits.
C. Keeping it concise, clear, and relevant to your audience.
D. Writing lengthy paragraphs with detailed information.
120. You want to ensure that your Facebook ads are seen by people who are most likely to make a purchase. Which ‘conversion event’ should you optimize for?
A. Page View
B. Add to Cart
C. Initiate Checkout
D. Purchase
121. Which of the following is a key consideration when creating video ads for Facebook?
A. Videos must be at least 3 minutes long.
B. Videos should be optimized for mobile viewing, with clear visuals and engaging content that can be understood without sound.
C. Videos should always include a link to your website.
D. Videos should only be used for brand awareness campaigns.
122. Which of the following is a benefit of using video ads on Facebook?
A. Video ads always have a lower cost per click than image ads.
B. Video ads are automatically more engaging than other ad formats.
C. Video ads can capture attention more effectively and convey complex information in a short amount of time.
D. Video ads are only suitable for large businesses.
123. What is the primary purpose of an Ad Set in a Facebook ad campaign?
A. To define the overall budget for the entire campaign.
B. To determine the creative elements used in the advertisement.
C. To specify the target audience, budget, schedule, and placement for a group of ads.
D. To track the performance of individual ads within the campaign.
124. Which element should you A/B test if you want to improve your ad’s click-through rate (CTR)?
A. Ad budget
B. Target audience
C. Ad creative (image/video) and ad copy (headline/description)
D. Bidding strategy
125. Which of the following ad formats is best suited for showcasing multiple products with individual images and links?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Lead Ad
126. What is the recommended image size for a Facebook news feed ad?
A. 1200 x 628 pixels
B. 600 x 315 pixels
C. 1080 x 1080 pixels
D. 800 x 800 pixels
127. What is the purpose of using ‘Placement Optimization’ in Facebook advertising?
A. To manually select the placements where your ads will appear.
B. To allow Facebook to automatically optimize where your ads are shown across different platforms (Facebook, Instagram, Audience Network) to achieve the best results.
C. To optimize the visual design of your ads.
D. To optimize the bidding strategy for your ads.
128. What is the primary benefit of using the ‘Catalog Sales’ objective in Facebook advertising?
A. To increase brand awareness.
B. To drive traffic to your website.
C. To promote products from your product catalog directly to users who have shown interest in them.
D. To collect leads for your business.
129. What is the advantage of using automatic placements for your Facebook ads?
A. It gives you more control over where your ads are shown.
B. It guarantees that your ads will appear on Facebook and Instagram.
C. It allows Facebook to optimize ad delivery across multiple platforms, potentially leading to lower costs and better results.
D. It ensures that your ads will only be shown to users who have liked your Facebook Page.
130. Which of the following is NOT a key component of a Facebook ad campaign structure?
A. Campaign
B. Ad Set
C. Pixel Setup
D. Ad
131. What is the purpose of ‘Lookalike Audiences’ in Facebook advertising?
A. To target users who have already liked your Facebook Page.
B. To target users who have similar characteristics and behaviors to your existing customers.
C. To target users based on their age and location.
D. To target users who have visited your website.
132. Which of the following is an example of a ‘retargeting’ strategy on Facebook?
A. Targeting users based on their age and gender.
B. Showing ads to users who have previously visited your website or interacted with your Facebook Page.
C. Targeting users based on their interests and hobbies.
D. Showing ads to users who are located in a specific city.
133. What is ‘A/B testing’ in the context of Facebook advertising?
A. Testing different ad platforms to determine which one is best.
B. Comparing two versions of an ad (or ad set) to see which performs better.
C. Testing your website’s loading speed.
D. Analyzing your competitors’ ad campaigns.
134. What is the purpose of the ‘Facebook Attribution’ tool?
A. To create visually appealing ad designs.
B. To track and analyze the customer journey across different touchpoints, both on and off Facebook.
C. To manage your Facebook Business Page.
D. To automate your Facebook ad campaigns.
135. If your Facebook ad campaign has a high frequency and low click-through rate (CTR), what is the most likely cause?
A. Your budget is too low.
B. Your ad creative is not engaging or your targeting is too broad, leading to ad fatigue.
C. Your bidding strategy is incorrect.
D. Your Facebook Pixel is not installed correctly.
136. What is the difference between ‘Reach’ and ‘Impressions’ in Facebook ad reporting?
A. Reach is the number of people who saw your ad, while impressions are the number of times your ad was displayed.
B. Reach is the number of clicks your ad received, while impressions are the number of people who saw your ad.
C. Reach is the total budget spent on your ad, while impressions are the cost per click.
D. Reach is the number of conversions your ad generated, while impressions are the number of leads collected.
137. What is the primary benefit of using ‘Lead Ads’ on Facebook?
A. To drive traffic to your website.
B. To collect leads directly within Facebook without requiring users to visit an external landing page.
C. To increase engagement on your Facebook Page.
D. To promote video content.
138. Which metric is most useful for measuring the relevance of your Facebook ad to your target audience?
A. Click-Through Rate (CTR)
B. Cost Per Click (CPC)
C. Relevance Score
D. Conversion Rate
139. Which of the following factors does NOT influence the cost of your Facebook ads?
A. Your target audience
B. The quality and relevance of your ad
C. The time of day you run your ads
D. The number of followers on your personal Facebook profile
140. What is ‘Campaign Budget Optimization’ (CBO) in Facebook advertising?
A. A strategy that automatically optimizes the budget across ad sets within a campaign.
B. A method for optimizing the creative elements of your ads.
C. A tool for optimizing your Facebook Business Page.
D. A way to manually adjust the budget for each ad set.
141. What is the purpose of using UTM parameters in your Facebook ad URLs?
A. To track the performance of your ads in Google Analytics.
B. To improve your ad’s relevance score.
C. To reduce the cost of your Facebook ads.
D. To target users based on their location.
142. How can you use Facebook’s ‘Audience Insights’ tool?
A. To create visually appealing ad designs.
B. To research the demographics, interests, and behaviors of your target audience.
C. To manage your Facebook Business Page.
D. To automate your Facebook ad campaigns.
143. How can you improve the relevance score of your Facebook ads?
A. By increasing your ad budget significantly.
B. By targeting a broader audience.
C. By creating high-quality, engaging ad creative and targeting a more specific and relevant audience.
D. By running your ads for a longer period.
144. How can you exit the ‘Learning Phase’ faster and improve ad performance?
A. By significantly increasing your budget.
B. By making substantial changes to your ad set during the learning phase.
C. By giving the system time to learn, avoiding significant edits, and ensuring sufficient budget and a stable bid.
D. By running multiple ad sets with the same targeting.
145. What is the ‘Learning Phase’ in Facebook advertising?
A. The period when Facebook’s algorithm is learning about your ad set and optimizing delivery.
B. A training program for new Facebook advertisers.
C. The time it takes for your ad to be approved by Facebook.
D. A feature that allows you to learn about your competitors’ ad strategies.
146. What does ‘Frequency’ refer to in Facebook ad reporting?
A. The average number of times a person saw your ad.
B. The total number of people who saw your ad.
C. The number of clicks your ad received.
D. The cost per 1,000 impressions.
147. Which targeting option allows you to upload a list of customer email addresses to target with Facebook ads?
A. Demographic Targeting
B. Interest-Based Targeting
C. Custom Audiences
D. Behavioral Targeting
148. What is the function of the Facebook pixel?
A. To design the visual elements of your Facebook ads.
B. To track website visitor behavior and conversions resulting from Facebook ads.
C. To manage your Facebook Business Page.
D. To schedule your Facebook posts.
149. You’re running a Facebook ad campaign to promote a new mobile app. Which ad objective is most appropriate?
A. Brand Awareness
B. Reach
C. App Installs
D. Traffic
150. Which bidding strategy is best suited for advertisers focused on maximizing the number of conversions at the lowest possible cost?
A. Cost Cap
B. Target Cost
C. Highest Value
D. Lowest Cost
