1. Which of these metrics is most useful for measuring the success of a brand awareness campaign?
A. Cost Per Click (CPC)
B. Return on Ad Spend (ROAS)
C. Impressions and Reach
D. Conversion Rate
2. What is ‘ROAS’ an acronym for in Facebook advertising?
A. Return on Ad Spend
B. Rate of Ad Success
C. Reach Over Ad Spend
D. Revenue on Ad Sales
3. Which Facebook ad objective is most suitable for generating leads?
A. Brand Awareness
B. Traffic
C. Lead Generation
D. Engagement
4. Which bidding strategy is most suitable if your primary goal is to maximize the number of conversions at the lowest possible cost?
A. Lowest Cost
B. Cost Cap
C. Target Cost
D. Value Optimization
5. What does ‘CPM’ stand for in Facebook advertising?
A. Cost Per Mile
B. Cost Per Minute
C. Cost Per Thousand Impressions
D. Cost Per Click
6. What is the ‘lifetime value’ of a customer, and why is it important in Facebook marketing?
A. The total amount a customer spends with your business over their entire relationship, helping you determine how much you can spend to acquire a customer.
B. The amount of time a customer spends on your website.
C. The number of times a customer interacts with your Facebook page.
D. The average age of your customers.
7. What is a ‘lookalike audience’ on Facebook?
A. An audience that consists of people who have already liked your Facebook page.
B. An audience created by Facebook that looks identical to your existing customers.
C. An audience that shares similar characteristics and behaviors with your existing customers.
D. An audience that is randomly selected by Facebook’s algorithm.
8. What is the ‘Cost Cap’ bidding strategy in Facebook Ads Manager?
A. A strategy where Facebook tries to get you the most results possible for your budget.
B. A strategy where Facebook aims to keep your cost per result around a specific amount you set.
C. A strategy where Facebook bids the highest possible amount to win every auction.
D. A strategy where Facebook only shows your ads to users with high purchasing power.
9. What is the difference between ‘Reach’ and ‘Impressions’ in Facebook advertising?
A. Reach is the number of times your ad was shown, while impressions is the number of unique people who saw your ad.
B. Reach is the number of unique people who saw your ad, while impressions is the number of times your ad was shown.
C. Reach is the number of clicks your ad received, while impressions is the number of conversions.
D. Reach is the total budget spent on the ad, while impressions is the cost per click.
10. What is the primary goal of using Facebook Pixel?
A. To increase the cost per click (CPC) of Facebook ads.
B. To track website visitors and their actions for retargeting and conversion optimization.
C. To manage Facebook Business Page settings.
D. To create custom audiences based on demographic data only.
11. What is the recommended image size for a Facebook news feed ad in 2023?
A. 600×315 pixels
B. 1200×628 pixels
C. 1080×1080 pixels
D. 800×800 pixels
12. Which of the following is a benefit of using video ads on Facebook?
A. Video ads are always cheaper than image ads.
B. Video ads are guaranteed to go viral.
C. Video ads tend to have higher engagement rates compared to image ads.
D. Video ads can only be used for brand awareness campaigns.
13. What is the maximum length of the primary text in a Facebook ad?
A. 50 characters
B. 90 characters
C. 125 characters
D. There is no limit
14. You want to target users who are interested in ‘sustainable living’. Which targeting option should you use?
A. Demographic Targeting
B. Behavioral Targeting
C. Interest-Based Targeting
D. Connection Targeting
15. You want to exclude users who have already purchased your product from seeing your Facebook ads. How can you do this?
A. By using broad targeting options.
B. By creating a custom audience of purchasers and excluding it from your ad targeting.
C. By setting a very low budget for your ad campaign.
D. This is not possible on Facebook.
16. What is the significance of frequency capping in Facebook ad campaigns?
A. It limits the number of ads a user sees from your campaign within a specific timeframe to prevent ad fatigue.
B. It increases the budget for your ad campaign.
C. It targets users who are more likely to make a purchase.
D. It automatically generates ad copy.
17. You’re running a Facebook ad campaign targeting users in a specific city. Which targeting option should you use?
A. Behavioral Targeting
B. Demographic Targeting
C. Interest-Based Targeting
D. Location Targeting
18. What is the significance of ‘relevance score’ in Facebook ads?
A. It determines the budget allocation for the ad campaign.
B. It is a metric that indicates how relevant an ad is to its target audience.
C. It measures the speed at which an ad loads on different devices.
D. It determines the number of comments an ad receives.
19. You’re running a Facebook ad campaign to promote a new mobile app. Which ad format is most suitable?
A. Carousel Ad
B. Collection Ad
C. Instant Experience Ad
D. App Install Ad
20. What is the purpose of the ‘Facebook Attribution’ tool?
A. To automatically generate ad copy using AI.
B. To measure the impact of your Facebook ads on your overall marketing efforts.
C. To schedule your Facebook posts in advance.
D. To identify fake accounts on Facebook.
21. Which of the following metrics indicates the percentage of people who saw your ad and then performed the desired action (e.g., made a purchase)?
A. Click-Through Rate (CTR)
B. Conversion Rate
C. Cost Per Click (CPC)
D. Return on Ad Spend (ROAS)
22. Which of the following is NOT a targeting option available on Facebook Ads Manager?
A. Demographics
B. Interests
C. Behaviors
D. Astrological Signs
23. What is the purpose of using Facebook’s ‘Custom Audiences’?
A. To target users based on their income level.
B. To target users who have interacted with your business, online or offline.
C. To target users who are friends with your existing customers.
D. To target users who have recently moved to a new location.
24. Which of the following is a key benefit of using the Facebook Pixel?
A. It allows you to track users’ offline purchases.
B. It helps you create custom audiences for retargeting.
C. It automatically generates ad copy.
D. It removes negative comments from your ads.
25. You’re running a Facebook ad campaign to drive traffic to your website. Which call-to-action (CTA) button is most appropriate?
A. Learn More
B. Shop Now
C. Sign Up
D. Contact Us
26. What is the purpose of A/B testing in Facebook advertising?
A. To create multiple Facebook Business Pages.
B. To compare different versions of an ad to determine which performs best.
C. To block competitors from advertising on Facebook.
D. To automatically generate ad copy using AI.
27. What is the purpose of using Facebook’s Ad Library?
A. To store all your creative assets in one place.
B. To analyze the performance of your competitor’s ads.
C. To see all active ads running across Facebook products.
D. To get free stock photos for your ads.
28. What is the purpose of using Facebook’s ‘Campaign Budget Optimization’ (CBO)?
A. To manually set the budget for each ad set in your campaign.
B. To automatically distribute your campaign budget across ad sets to get the best results.
C. To optimize your campaign for brand awareness only.
D. To pause ad sets that are underperforming.
29. Which ad format is best suited for showcasing multiple products with individual images and descriptions?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Collection Ad
30. What is the recommended video length for a Facebook in-stream video ad?
A. 1-3 seconds
B. 5-15 seconds
C. 30-60 seconds
D. 1-3 minutes
31. What is the significance of ‘relevance score’ in Facebook ads?
A. It determines the cost of your ad.
B. It predicts how well your ad will be received by your target audience.
C. It measures the number of clicks your ad receives.
D. It indicates the number of times your ad has been shown.
32. Which of the following is NOT a valid metric for measuring engagement on a Facebook ad?
A. Likes
B. Comments
C. Shares
D. Cost Per Mille (CPM)
33. What is the purpose of the ‘Facebook Ad Library’?
A. To create ad creatives.
B. To analyze competitor ad campaigns and see all active ads running on Facebook.
C. To manage your Facebook page.
D. To schedule your posts.
34. What is ‘Lookalike Audience’ in Facebook advertising?
A. An audience that has already liked your Facebook page.
B. An audience that is similar to your existing customers or website visitors.
C. An audience that is interested in your competitors.
D. An audience that is located in the same geographic area as your business.
35. What is the difference between ‘Reach’ and ‘Impressions’ in Facebook ad reporting?
A. Reach is the number of times your ad was shown, while Impressions is the number of unique people who saw your ad.
B. Reach is the number of unique people who saw your ad, while Impressions is the number of times your ad was shown.
C. Reach is the number of clicks your ad received, while Impressions is the number of conversions.
D. Reach is the total budget spent on the campaign, while Impressions is the number of leads generated.
36. What is the primary goal of a ‘Conversion’ campaign on Facebook?
A. To increase brand awareness.
B. To drive specific actions on your website, such as purchases or sign-ups.
C. To increase page likes and engagement.
D. To drive traffic to your website.
37. What is the primary advantage of using video ads on Facebook?
A. They are cheaper than image ads.
B. They are more engaging and can convey more information than static images.
C. They are easier to create than image ads.
D. They guarantee higher click-through rates.
38. How can you use ‘exclusions’ in Facebook ad targeting to refine your audience?
A. By excluding users who are already your customers or have taken a specific action.
B. By excluding users who are interested in your products or services.
C. By excluding users who are located in a specific geographic area.
D. By excluding users who have never heard of your brand.
39. What is the purpose of A/B testing (split testing) in Facebook advertising?
A. To duplicate your ad campaign.
B. To test different versions of your ad to see which performs best.
C. To target a broader audience.
D. To reduce your ad spend.
40. What is the ‘learning phase’ in Facebook ad delivery, and how does it affect ad performance?
A. The learning phase is a period where Facebook learns about your audience and optimizes ad delivery; performance may be unstable during this phase.
B. The learning phase is a period where your ad is shown to a limited audience; performance is guaranteed to be high.
C. The learning phase is a period where you manually adjust your ad settings; performance is predictable.
D. There is no learning phase in Facebook ad delivery.
41. What is ‘Campaign Budget Optimization (CBO)’ in Facebook advertising?
A. A bidding strategy that maximizes clicks.
B. A feature that automatically distributes your budget across ad sets to get the best results.
C. A tool for creating ad creatives.
D. A targeting option that focuses on broad audiences.
42. If your Facebook ad is disapproved, what should you do?
A. Ignore it and create a new ad.
B. Appeal the decision or edit the ad to comply with Facebook’s advertising policies.
C. Contact Facebook support and demand an explanation.
D. Pause all your campaigns.
43. What is the primary benefit of using Facebook Pixel?
A. To increase your page likes.
B. To track website conversions and retarget website visitors.
C. To improve your organic reach.
D. To analyze competitor ad campaigns.
44. When should you use the ‘Carousel’ ad format on Facebook?
A. When you want to promote a single product.
B. When you want to showcase multiple products or features in a single ad.
C. When you want to increase page likes.
D. When you want to run a lead generation campaign.
45. Which of the following is NOT a Facebook ad placement option?
A. Facebook Feed
B. Instagram Feed
C. Google Search Results
D. Audience Network
46. Which Facebook ad objective is best suited for driving traffic to a specific landing page?
A. Lead Generation
B. Traffic
C. Brand Awareness
D. Engagement
47. Which of the following is a key element of a high-converting landing page for Facebook ads?
A. A cluttered design with lots of information.
B. A clear and concise message that aligns with the ad, and a strong call to action.
C. A slow loading speed.
D. A complex form with many fields to fill out.
48. When should you consider increasing your Facebook ad budget?
A. When your ad performance is declining.
B. When your ad is performing well and you want to scale your results.
C. When your ad is not reaching your target audience.
D. When your ad is generating too many leads.
49. Which bidding strategy is best suited for maximizing reach within a specific budget?
A. Cost Per Click (CPC)
B. Cost Per Mille (CPM)
C. Cost Per Action (CPA)
D. Target Cost
50. When should you use the ‘Lead Generation’ objective on Facebook?
A. When you want to increase website traffic.
B. When you want to collect information from potential customers directly on Facebook.
C. When you want to promote a video.
D. When you want to increase brand awareness.
51. Which metric is most relevant to measure the effectiveness of a brand awareness campaign on Facebook?
A. Cost Per Click (CPC)
B. Return on Ad Spend (ROAS)
C. Reach and Frequency
D. Conversion Rate
52. What is the purpose of using UTM parameters in your Facebook ad URLs?
A. To track the performance of your ads in Google Analytics.
B. To increase your ad spend.
C. To improve your ad’s relevance score.
D. To hide your website URL.
53. Which of the following is a best practice for writing effective Facebook ad copy?
A. Using as many hashtags as possible.
B. Focusing on the benefits of your product or service and using a clear call to action.
C. Writing lengthy paragraphs to provide detailed information.
D. Using complex and technical language.
54. Which Facebook ad targeting option allows you to target users based on their job titles or employers?
A. Demographics (Work)
B. Interests (Business)
C. Behaviors (Purchase Behavior)
D. Connections (Page Likes)
55. What is ‘Frequency’ in Facebook ad reporting, and why is it important?
A. Frequency is the number of times your ad was shown to unique users; it’s important to ensure your ad reaches a wide audience.
B. Frequency is the average number of times a user saw your ad; it’s important to monitor to avoid ad fatigue.
C. Frequency is the number of clicks your ad received; it’s important to measure engagement.
D. Frequency is the budget spent on your ad; it’s important for cost optimization.
56. What is ‘Custom Audience’ in Facebook advertising?
A. An audience that Facebook automatically creates for you.
B. An audience you create using your own data sources, such as customer lists or website traffic.
C. An audience based on demographic information only.
D. An audience based on interests and behaviors only.
57. How can you use ‘dynamic creative’ in Facebook ads to improve performance?
A. By manually creating multiple ad variations.
B. By allowing Facebook to automatically test different combinations of ad elements to find the best performing variations.
C. By using a single ad creative for all audiences.
D. By using only video ads.
58. What is the difference between ‘Broad Audience’ and ‘Detailed Targeting’ in Facebook ads?
A. Broad Audience targets users based on specific interests and behaviors, while Detailed Targeting targets a wide range of users.
B. Broad Audience targets a wide range of users with minimal targeting, while Detailed Targeting uses specific interests, behaviors, and demographics to narrow down the audience.
C. Broad Audience is used for brand awareness campaigns, while Detailed Targeting is used for conversion campaigns.
D. There is no difference between the two.
59. How can you use ‘retargeting’ in Facebook advertising to improve campaign performance?
A. By targeting users who have already interacted with your website or Facebook page.
B. By targeting users who are not interested in your products or services.
C. By targeting users who are located in a different country.
D. By targeting users who have never heard of your brand.
60. Which of the following is a key characteristic of a successful Facebook ad creative?
A. Using complex jargon to showcase expertise.
B. Being visually appealing and relevant to the target audience.
C. Including as much text as possible to convey all information.
D. Using low-resolution images to save on ad spend.
61. What is the purpose of setting up a ‘value-based’ lookalike audience?
A. To find users who are similar to your highest-value customers.
B. To find users who are interested in discounted products.
C. To find users who are likely to engage with your posts.
D. To find users who are located in specific geographic areas.
62. Which of the following is a key consideration when creating video ads for Facebook?
A. Designing for sound-off viewing, as many users watch videos without audio.
B. Using extremely long videos to convey a detailed message.
C. Ignoring the aspect ratio and resolution of the video.
D. Focusing solely on the visual appeal, neglecting the storyline.
63. When should you use the ‘Reach and Frequency’ buying type on Facebook?
A. When you want to control the number of times your audience sees your ad.
B. When you want to maximize the number of clicks on your ad.
C. When you want to minimize your ad spend.
D. When you want to target a very broad audience.
64. What is the primary benefit of using Lead Ads on Facebook?
A. To collect lead information directly within Facebook without sending users to an external landing page.
B. To automatically generate ad creatives.
C. To increase the loading speed of your website.
D. To prevent competitors from tracking your ad campaigns.
65. You are running a campaign with multiple ad sets. How can you ensure that your budget is spent most efficiently across all ad sets?
A. By using Campaign Budget Optimization (CBO).
B. By manually adjusting the budget for each ad set daily.
C. By setting the same budget for all ad sets.
D. By pausing all ad sets except for the best-performing one.
66. What is the recommended image size for a Facebook feed ad in 2023?
A. 1080 x 1080 pixels
B. 1200 x 628 pixels
C. 800 x 800 pixels
D. 600 x 315 pixels
67. Which Facebook ad objective is most suitable for driving traffic to your website?
A. Brand Awareness
B. Engagement
C. Traffic
D. Lead Generation
68. Which of the following is NOT a valid Facebook ad placement?
A. Facebook Feed
B. Instagram Feed
C. Twitter Timeline
D. Facebook Marketplace
69. What is the significance of ‘relevance score’ in Facebook ads?
A. It indicates how relevant your ad is to the target audience.
B. It measures the loading speed of your ad.
C. It determines the placement of your ad on Facebook.
D. It calculates the total budget spent on your ad campaign.
70. What is the benefit of using custom audiences in Facebook advertising?
A. To target specific groups of people based on your own data, such as email lists or website visitors.
B. To automatically generate ad creatives.
C. To bypass Facebook’s ad review process.
D. To get a discount on ad spending.
71. What is the purpose of using UTM parameters in Facebook ad URLs?
A. To track the source of website traffic from your Facebook ads in Google Analytics.
B. To hide your website URL from Facebook users.
C. To increase the loading speed of your website.
D. To prevent competitors from tracking your ad campaigns.
72. You’re running a Facebook ad campaign and notice a high frequency score. What does this likely indicate?
A. Your ads are being shown to the same people too often.
B. Your ads are performing exceptionally well.
C. Your target audience is too broad.
D. Your ads are not relevant to your audience.
73. What is the ‘attribution window’ in Facebook Ads Manager?
A. The period of time after a user views or clicks your ad during which conversions are attributed to your ad.
B. The period of time during which your ad is actively running.
C. The period of time during which you can edit your ad.
D. The period of time during which Facebook reviews your ad.
74. What is ‘ad fatigue’ in the context of Facebook advertising?
A. The decrease in ad performance due to users seeing the same ad too many times.
B. The technical malfunction of the Facebook ad platform.
C. The increase in ad costs due to high competition.
D. The feeling of burnout experienced by advertising professionals.
75. What is the main difference between ‘Reach’ and ‘Impressions’ in Facebook ad reporting?
A. ‘Reach’ is the number of unique people who saw your ad, while ‘Impressions’ is the total number of times your ad was displayed.
B. ‘Reach’ is the total number of times your ad was displayed, while ‘Impressions’ is the number of unique people who saw your ad.
C. ‘Reach’ measures the number of clicks on your ad, while ‘Impressions’ measures the number of conversions.
D. ‘Reach’ measures the number of likes on your ad, while ‘Impressions’ measures the number of shares.
76. Which targeting option allows you to reach people similar to your existing customers?
A. Demographic Targeting
B. Interest-Based Targeting
C. Lookalike Audiences
D. Behavioral Targeting
77. Which ad format is best suited for showcasing multiple products with individual images and descriptions?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Collection Ad
78. What is the purpose of the Facebook Pixel?
A. To track website visitors and their actions for retargeting and conversion tracking.
B. To increase the loading speed of your website.
C. To automatically generate content for your Facebook page.
D. To prevent competitors from seeing your website traffic.
79. What is the purpose of setting up conversion tracking in Facebook Ads Manager?
A. To measure the effectiveness of your ads in driving specific actions, such as purchases or sign-ups.
B. To automatically generate ad creatives.
C. To increase the loading speed of your website.
D. To prevent competitors from tracking your ad campaigns.
80. What is the purpose of the Facebook Ads Library?
A. To allow users to see all active ads running on Facebook, including those from competitors.
B. To store and organize your ad creatives.
C. To access free stock photos for your ads.
D. To schedule your Facebook posts.
81. Which bidding strategy is best suited for advertisers who want to maximize the number of conversions within a specific budget?
A. Lowest Cost
B. Cost Cap
C. Target Cost
D. Value Optimization
82. Which of the following metrics helps you understand the percentage of people who saw your ad and then clicked on it?
A. Cost Per Click (CPC)
B. Click-Through Rate (CTR)
C. Cost Per Mille (CPM)
D. Conversion Rate
83. What is A/B testing in Facebook advertising?
A. Comparing two versions of an ad to see which performs better.
B. Testing the functionality of the Facebook platform.
C. Creating two identical ads to double your reach.
D. Testing different target audiences simultaneously.
84. What is the significance of ‘Campaign Budget Optimization’ (CBO) in Facebook advertising?
A. It automatically distributes your budget across ad sets to get the best results.
B. It allows you to set a fixed budget for each ad set.
C. It automatically generates ad creatives.
D. It provides a discount on ad spending.
85. What is the primary goal of Facebook advertising?
A. To increase brand awareness and drive conversions.
B. To solely focus on generating likes and shares.
C. To create viral content at any cost.
D. To replace traditional marketing methods.
86. A client wants to increase their website sales through Facebook ads. Which campaign objective would be most appropriate?
A. Brand Awareness
B. Reach
C. Conversions
D. Engagement
87. Which targeting option allows you to reach people based on their life events, such as a new job or recently moving?
A. Demographic Targeting
B. Interest-Based Targeting
C. Behavioral Targeting
D. Life Events Targeting
88. Which metric is most relevant for measuring the cost-effectiveness of an ad campaign focused on driving sales?
A. Cost Per Click (CPC)
B. Cost Per Mille (CPM)
C. Cost Per Acquisition (CPA)
D. Click-Through Rate (CTR)
89. Which of the following is an example of behavioral targeting on Facebook?
A. Targeting users based on their age and gender.
B. Targeting users based on their interests and hobbies.
C. Targeting users based on their purchase behavior and device usage.
D. Targeting users based on their location.
90. You want to target users who have visited specific pages on your website but haven’t made a purchase. Which type of custom audience should you create?
A. Email List Custom Audience
B. Website Custom Audience
C. Lookalike Audience
D. Engagement Custom Audience
91. Which of the following is an example of ‘Behavioral Targeting’ on Facebook?
A. Targeting users based on their age and gender.
B. Targeting users based on their past purchase behavior or interests.
C. Targeting users who live in a specific geographic location.
D. Targeting users who are friends with your existing customers.
92. What is the primary benefit of using ‘Custom Audiences’ in Facebook advertising?
A. To target users based on their demographic information.
B. To reach people who have already interacted with your business, such as website visitors or email subscribers.
C. To automatically optimize your ad budget across different campaigns.
D. To create ads that are specifically designed for mobile devices.
93. What is the benefit of using ‘Campaign Budget Optimization (CBO)’?
A. To automatically distribute your campaign budget across ad sets to get the best results.
B. To manually set the budget for each ad set in your campaign.
C. To optimize your ad creatives for better performance.
D. To target users based on their demographic information.
94. What is the purpose of ‘A/B testing’ (split testing) in Facebook advertising?
A. To test different ad creatives, targeting options, or placements to determine which performs best.
B. To ensure that your ads comply with Facebook’s advertising policies.
C. To automatically generate ad copy based on your product description.
D. To track the number of impressions and clicks your ads receive.
95. Which of the following is a key factor in determining the cost of your Facebook ads?
A. Your ad budget.
B. Your bid strategy.
C. Your ad relevance and quality.
D. All of the above.
96. Which Facebook ad objective is MOST suitable if you want to drive traffic to your website?
A. Brand Awareness
B. Engagement
C. Traffic
D. Lead Generation
97. What is the purpose of ‘Facebook Business Manager’?
A. To manage your Facebook pages, ad accounts, and team members in one place.
B. To create and schedule posts on your Facebook page.
C. To analyze the performance of your website.
D. To track the number of likes and followers on your page.
98. What is the purpose of using ‘Lead Ads’ on Facebook?
A. To collect leads (contact information) from potential customers directly within Facebook.
B. To drive traffic to your website.
C. To increase brand awareness.
D. To promote your Facebook page.
99. Your Facebook ad is disapproved because it violates the ‘Personal Attributes’ policy. What is the MOST likely reason?
A. The ad makes claims about a user’s race, ethnicity, religion, or other protected characteristic.
B. The ad contains false or misleading information about your product or service.
C. The ad promotes illegal or harmful products.
D. The ad uses overly sensational or shocking content.
100. What is ‘Ad Fatigue’ and how can you combat it?
A. Ad fatigue is when your audience gets tired of seeing the same ads repeatedly; combat it by refreshing your ad creatives and targeting.
B. Ad fatigue is when your ad budget runs out; combat it by increasing your budget.
C. Ad fatigue is when your ads are not performing well; combat it by pausing your campaign.
D. Ad fatigue is when your Facebook page loses followers; combat it by posting more content.
101. Which of the following metrics is MOST helpful in understanding how engaging your video ad is?
A. Impressions
B. 3-Second Video Views
C. Reach
D. CPM (Cost per Mille)
102. What is the ‘Cost Per Click (CPC)’ metric?
A. The cost you pay each time someone clicks on your ad.
B. The cost you pay for every 1,000 impressions of your ad.
C. The total cost of your ad campaign.
D. The cost you pay for each conversion.
103. You are running a Facebook ad campaign and notice your ‘Cost Per Result’ is higher than expected. Which of the following actions would be MOST appropriate to take FIRST?
A. Immediately increase your daily budget.
B. Pause the campaign and restart it later.
C. Analyze your targeting, ad creative, and bidding strategy to identify potential areas for improvement.
D. Switch to a different ad objective.
104. Which targeting option allows you to reach people who are similar to your existing customers?
A. Detailed Targeting
B. Lookalike Audiences
C. Saved Audiences
D. Behavioral Targeting
105. A client wants to increase brand awareness but has a limited budget. Which Facebook ad objective and bidding strategy would be MOST cost-effective?
A. Conversions objective with a cost per action (CPA) bid.
B. Traffic objective with a cost per click (CPC) bid.
C. Reach objective with an impressions (CPM) bid.
D. Lead Generation objective with a cost per lead (CPL) bid.
106. What is the purpose of using ‘Dynamic Ads’?
A. To automatically show the most relevant products to people based on their past browsing behavior on your website or app.
B. To create animated ads with moving graphics.
C. To target users based on their demographic information.
D. To run ads that change their message based on the time of day.
107. How can you use ‘retargeting’ in Facebook advertising?
A. By showing ads to people who have previously visited your website or interacted with your content.
B. By targeting users based on their age and gender.
C. By creating ads that are specifically designed for mobile devices.
D. By automatically optimizing your ad budget across different campaigns.
108. What is the meaning of ‘Frequency’ in Facebook Ads reporting?
A. The average number of times a person saw your ad.
B. The number of people who clicked on your ad.
C. The total budget spent on your ad campaign.
D. The number of conversions generated by your ad.
109. Why is it important to define a clear ‘Call to Action (CTA)’ in your Facebook ads?
A. To encourage users to take a specific action, such as visiting your website or making a purchase.
B. To improve your ad’s relevance score.
C. To increase the number of impressions your ad receives.
D. To reduce the cost of your ad campaign.
110. Which Facebook ad policy prohibits ads that promote discriminatory practices?
A. The Personal Attributes policy
B. The Misleading or False Content policy
C. The Sensational Content policy
D. The Illegal Products or Services policy
111. Which of the following is NOT a Facebook ad placement option?
A. Facebook News Feed
B. Instagram Feed
C. Google Search Results
D. Audience Network
112. What is the significance of ‘Relevance Score’ (now Ads Relevance Diagnostics) in Facebook advertising?
A. It indicates how relevant your ad is to your target audience, influencing ad delivery and cost.
B. It measures the overall quality of your Facebook page.
C. It determines the placement of your ads on Facebook and Instagram.
D. It tracks the number of leads generated from your ad campaign.
113. Which metric is MOST relevant for measuring the effectiveness of a Facebook ad campaign focused on driving sales?
A. Impressions
B. Click-Through Rate (CTR)
C. Return on Ad Spend (ROAS)
D. Reach
114. You want to create a ‘Lookalike Audience’ based on your existing customer list. What is the MINIMUM number of customers you need in your source audience?
A. 10
B. 100
C. 1,000
D. 5,000
115. Which ad format is MOST suitable for showcasing multiple products in a single ad?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Lead Generation Ad
116. Which of the following is the MOST accurate definition of ‘Facebook Pixel’?
A. A small piece of JavaScript code that you install on your website to track visitor activity and conversions.
B. A feature that allows you to create lookalike audiences based on your existing customer data.
C. A tool for scheduling and managing your Facebook and Instagram posts.
D. A type of Facebook ad that appears in users’ News Feeds.
117. What is the difference between ‘Boost Post’ and creating an ad in Ads Manager?
A. Boosting a post is a simpler, faster way to reach a wider audience, while Ads Manager offers more advanced targeting and optimization options.
B. Boosting a post is free, while Ads Manager requires a paid subscription.
C. Boosting a post is only available for personal profiles, while Ads Manager is for business pages.
D. Boosting a post guarantees higher engagement rates than Ads Manager ads.
118. What is the difference between ‘Reach’ and ‘Impressions’ on Facebook?
A. Reach is the number of people who saw your content, while impressions are the number of times your content was displayed.
B. Reach is the number of clicks on your ad, while impressions are the number of people who saw your ad.
C. Reach is the total budget spent on your campaign, while impressions are the number of conversions.
D. Reach is the number of likes on your page, while impressions are the number of shares.
119. Which of these metrics indicates the percentage of people who saw your ad and then took a desired action (e.g., made a purchase)?
A. Click-Through Rate (CTR)
B. Conversion Rate
C. Cost Per Click (CPC)
D. Impressions
120. What is the purpose of the ‘Facebook Ads Manager’?
A. To create, manage, and analyze your Facebook ad campaigns.
B. To manage your Facebook page and interact with your followers.
C. To schedule and publish posts on your Facebook page.
D. To track the performance of your website.
121. Which Facebook ad objective is best suited for driving traffic to a website?
A. Brand Awareness
B. Engagement
C. Traffic
D. Lead Generation
122. When setting up a Facebook ad, what is the ‘Placement’ section used for?
A. Choosing where your ad will appear (e.g., Facebook Feed, Instagram Stories).
B. Setting the ad budget.
C. Defining the target audience.
D. Creating the ad creative.
123. What is the primary difference between ‘Broad Targeting’ and ‘Detailed Targeting’ on Facebook?
A. ‘Broad Targeting’ uses general demographics, while ‘Detailed Targeting’ uses specific interests and behaviors.
B. ‘Broad Targeting’ is more expensive than ‘Detailed Targeting’.
C. ‘Broad Targeting’ is only available for large businesses.
D. ‘Detailed Targeting’ is not available for video ads.
124. What is the function of the Facebook Ads Manager?
A. To create, manage, and analyze Facebook ad campaigns.
B. To schedule posts on a Facebook Page.
C. To manage customer service inquiries on Facebook.
D. To design graphics for Facebook ads.
125. What is the benefit of using video ads on Facebook?
A. They are more engaging and can convey more information than static images.
B. They are cheaper to produce than image ads.
C. They are automatically targeted to a wider audience.
D. They bypass Facebook’s ad policies.
126. What is the role of ‘Ad Set’ in Facebook advertising?
A. To define the target audience, budget, and schedule for your ads.
B. To create the ad creatives.
C. To manage your Facebook Page.
D. To track website traffic.
127. What is the purpose of Facebook Lookalike Audiences?
A. To reach new people who are similar to your existing customers.
B. To target people based on their age and gender.
C. To exclude specific groups of people from your ad targeting.
D. To track the performance of your Facebook ads in real-time.
128. What is ‘ad fatigue’ in Facebook advertising?
A. A decrease in ad performance due to audience over-exposure.
B. A budget allocation strategy for ad campaigns.
C. A Facebook algorithm update affecting ad delivery.
D. A type of Facebook ad format.
129. How can you use Facebook’s ‘Audience Insights’ tool?
A. To learn more about your target audience’s demographics, interests, and behaviors.
B. To create ad creatives.
C. To manage your Facebook ad budgets.
D. To track competitor ad strategies.
130. When should you use the ‘Lead Generation’ objective in Facebook advertising?
A. When you want to collect contact information from potential customers directly on Facebook.
B. When you want to drive traffic to your website.
C. When you want to increase engagement on your Facebook Page.
D. When you want to promote a mobile app.
131. What is the benefit of using Custom Audiences in Facebook advertising?
A. Targeting specific groups of people based on their existing relationship with your business.
B. Automatically creating ad creatives.
C. Generating reports on ad performance.
D. Optimizing ad spend across multiple platforms.
132. What is the significance of ‘Relevance Diagnostics’ in Facebook Ads Manager?
A. It provides insights into why your ad is or isn’t resonating with your target audience.
B. It helps you create ad creatives.
C. It manages your Facebook ad budgets.
D. It tracks competitor ad strategies.
133. What is the recommended image size for a Facebook News Feed ad?
A. 1200 x 628 pixels
B. 600 x 315 pixels
C. 1080 x 1080 pixels
D. 720 x 480 pixels
134. When is it most appropriate to use the ‘Catalog Sales’ objective in Facebook Ads?
A. When you want to promote products from an e-commerce catalog to people who have shown interest in those products.
B. When you want to increase brand awareness.
C. When you want to generate leads.
D. When you want to drive traffic to a blog post.
135. What is the difference between ‘Reach’ and ‘Impressions’ in Facebook Ads reporting?
A. ‘Reach’ is the number of unique people who saw your ad, while ‘Impressions’ is the number of times your ad was displayed.
B. ‘Reach’ is the number of clicks on your ad, while ‘Impressions’ is the number of people who engaged with your ad.
C. ‘Reach’ is the budget spent on your ad, while ‘Impressions’ is the number of leads generated.
D. ‘Reach’ is the number of conversions, while ‘Impressions’ is the number of website visits.
136. What does ‘ROAS’ stand for in Facebook advertising?
A. Return on Ad Spend
B. Reach Over Audience Size
C. Rate of Ad Success
D. Revenue on Ad Sales
137. Which of the following is a benefit of using Facebook’s ‘Campaign Budget Optimization’ (CBO)?
A. Automatically distributing your budget across ad sets to get the best results.
B. Allowing you to manually set the budget for each ad set.
C. Guaranteeing a specific cost per result.
D. Removing the need for ad creatives.
138. What is the purpose of using UTM parameters in Facebook ad URLs?
A. To track the source of website traffic from Facebook ads in analytics tools.
B. To improve the ad’s relevance score.
C. To bypass Facebook’s ad tracking.
D. To encrypt the ad URL.
139. Which of the following is a key factor in determining the relevance score of a Facebook ad?
A. Positive and negative feedback from the audience.
B. The ad budget.
C. The time of day the ad is shown.
D. The number of characters in the ad copy.
140. Which of the following is NOT a Facebook ad placement option?
A. Facebook Feed
B. Instagram Stories
C. Google Search Results
D. Audience Network
141. How can you use Facebook Analytics to improve your marketing efforts?
A. By understanding user behavior on your website and app to optimize ad campaigns and content.
B. By creating engaging content for your Facebook page.
C. By managing your Facebook ad budgets.
D. By tracking competitor ad strategies.
142. What is the ‘Frequency’ metric in Facebook Ads reporting?
A. The average number of times a person saw your ad.
B. The number of clicks your ad received.
C. The total budget spent on your ad campaign.
D. The number of people who engaged with your ad.
143. What is the purpose of using a Facebook Group for marketing?
A. To build a community around your brand and engage with customers directly.
B. To run paid advertising campaigns.
C. To track website traffic.
D. To automate customer service inquiries.
144. Which metric is most relevant for measuring the success of a Brand Awareness campaign?
A. Reach
B. Click-Through Rate (CTR)
C. Cost Per Acquisition (CPA)
D. Return on Ad Spend (ROAS)
145. What is the purpose of A/B testing in Facebook advertising?
A. To compare different versions of an ad to see which performs better.
B. To test the speed of your website.
C. To analyze competitor ad strategies.
D. To measure the overall ROI of Facebook advertising.
146. What is the primary goal of Facebook Pixel?
A. To track website visitors’ behavior and measure the effectiveness of Facebook ads.
B. To increase organic reach on Facebook.
C. To manage Facebook ad budgets.
D. To create engaging content for Facebook pages.
147. What is ‘Cost Per Result’ in Facebook Ads reporting?
A. The average cost you paid for each desired outcome (e.g., lead, purchase).
B. The total budget spent on your ad campaign.
C. The number of clicks your ad received.
D. The number of people who engaged with your ad.
148. What does ‘CPM’ stand for in Facebook advertising?
A. Cost Per Mille (thousand impressions)
B. Cost Per Click
C. Cost Per Acquisition
D. Cost Per Engagement
149. What is the benefit of using Collection ads on Facebook?
A. They allow users to browse and purchase products directly from the ad.
B. They guarantee a high click-through rate.
C. They are cheaper to run than other ad formats.
D. They automatically target a wider audience.
150. What is the benefit of using carousel ads on Facebook?
A. They allow you to showcase multiple products or features in a single ad.
B. They are cheaper to run than single image ads.
C. They are automatically targeted to a wider audience.
D. They bypass Facebook’s ad policies.
