1. How does social media marketing differ from traditional marketing?
A. Social media marketing is more one-way communication
B. Social media marketing allows for direct interaction and feedback from the audience
C. Traditional marketing is always cheaper than social media marketing
D. Traditional marketing is easier to measure
2. Which of the following is a characteristic of a SMART social media goal?
A. Vague and aspirational
B. Specific, measurable, achievable, relevant, and time-bound
C. Difficult to track and measure
D. Focused solely on increasing follower count
3. Which of the following is NOT a key component of a social media marketing strategy?
A. Content creation and curation
B. Competitive analysis
C. Ignoring customer feedback
D. Setting measurable goals
4. What is the difference between organic and paid social media marketing?
A. Organic social media marketing involves paid advertising, while paid social media marketing is free
B. Organic social media marketing is free, while paid social media marketing involves paid advertising
C. Organic social media marketing is more effective than paid social media marketing
D. There is no difference between organic and paid social media marketing
5. What is the BEST way to adapt your social media strategy when a major crisis affects your industry?
A. Continue posting as usual to maintain consistency
B. Temporarily pause scheduled posts and focus on providing helpful information and support
C. Use the crisis as an opportunity to promote your products or services
D. Blame external factors for the crisis
6. What is the BEST way to measure the ROI (return on investment) of a social media campaign?
A. By simply counting the number of likes and followers
B. By tracking conversions, sales, and leads generated from social media efforts
C. By ignoring the financial aspects of the campaign
D. By solely focusing on brand awareness
7. How can social media marketing contribute to lead generation?
A. By driving traffic to landing pages and collecting contact information
B. By avoiding direct engagement with potential customers
C. By solely focusing on brand awareness
D. By only posting promotional content
8. What is the purpose of using hashtags in social media posts?
A. To make your posts invisible to others
B. To categorize content and increase its discoverability
C. To avoid engaging with your audience
D. To only target your existing followers
9. When is it MOST appropriate to use influencer marketing?
A. When you want to reach a very broad and undefined audience
B. When you want to target a specific niche audience with credibility
C. When you want to avoid spending money on advertising
D. When you want to completely control the message about your brand
10. What is the ‘call to action’ (CTA) in a social media post?
A. A legal disclaimer
B. An instruction that tells the audience what you want them to do
C. A detailed description of your product
D. A hashtag related to your brand
11. What is the primary goal of a social media audit?
A. To increase the number of followers regardless of engagement
B. To analyze and improve your social media performance
C. To automate all social media tasks
D. To completely overhaul your brand identity
12. What is the purpose of using a social media management tool like Hootsuite or Buffer?
A. To completely replace human interaction on social media
B. To automate posting, scheduling, and analyzing social media content
C. To create fake followers and engagement
D. To avoid engaging with customers directly
13. Which of the following is a key element of a successful social media contest or giveaway?
A. Making the entry requirements extremely difficult
B. Clearly defined rules and a relevant prize
C. Ignoring the contest after it ends
D. Creating a contest that is not relevant to your brand
14. Why is it important to track social media analytics?
A. To avoid engaging with customers
B. To understand what’s working and improve your strategy
C. To spend more money on advertising
D. To create fake followers
15. Which of the following is a key benefit of using social media advertising?
A. Guaranteed viral reach
B. Highly targeted audience segmentation
C. No need to create engaging content
D. Complete control over user comments
16. What does ‘engagement rate’ measure on social media?
A. The percentage of followers who purchase a product
B. The number of new followers gained per day
C. The level of interaction (likes, comments, shares) a post receives relative to its reach or audience size
D. The amount of money spent on social media advertising
17. What is the meaning of ‘evergreen content’ in social media marketing?
A. Content that is always green in color
B. Content that remains relevant and valuable over a long period of time
C. Content that is only relevant during the spring season
D. Content that is environmentally friendly
18. Which of the following is NOT a best practice for social media content creation?
A. Using high-quality visuals
B. Tailoring content to each platform
C. Ignoring current trends and events
D. Maintaining a consistent brand voice
19. Which metric is MOST important for measuring the success of a lead generation campaign on social media?
A. Number of likes and shares
B. Cost per lead (CPL)
C. Number of followers
D. Website traffic
20. Which of the following is a potential drawback of using social media automation?
A. Increased efficiency and time savings
B. Ability to schedule posts in advance
C. Risk of appearing impersonal or tone-deaf
D. Improved consistency in posting
21. What is the role of community management in social media marketing?
A. To automate all social media tasks
B. To build relationships with your audience and foster a sense of community
C. To avoid engaging with customers directly
D. To only focus on selling products
22. Why is it important to have a social media crisis communication plan?
A. To avoid any negative comments on your social media accounts
B. To have a pre-defined process for responding to and managing negative situations effectively
C. To delete all negative comments and reviews
D. To blame external factors for any issues
23. Which of the following is an example of user-generated content (UGC)?
A. A professionally produced advertisement by a marketing agency
B. A blog post written by the company’s CEO
C. A customer posting a photo of themselves using your product on Instagram
D. A press release issued by the company
24. What is ‘social listening’?
A. Ignoring what people are saying about your brand
B. Actively monitoring and analyzing conversations and mentions related to your brand, industry, or competitors
C. Broadcasting your marketing message to everyone on social media
D. Only paying attention to positive comments about your brand
25. What is the BEST approach for handling negative comments on social media?
A. Delete the comments immediately to protect your brand image
B. Ignore the comments and hope they go away
C. Respond promptly and professionally, addressing the concern
D. Engage in an argument with the commenter to defend your brand
26. Which social media platform is generally considered BEST for B2B (business-to-business) marketing?
A. Instagram
B. TikTok
C. LinkedIn
D. Snapchat
27. What is the difference between ‘reach’ and ‘impressions’ on social media?
A. Reach is the number of people who saw your content, while impressions are the number of times your content was displayed
B. Reach is the number of times your content was displayed, while impressions are the number of people who saw your content
C. Reach is the number of followers you have, while impressions are the number of likes you received
D. Reach is the number of likes you received, while impressions are the number of comments you received
28. Which metric is MOST relevant for measuring the success of a brand awareness campaign on social media?
A. Conversion rate
B. Click-through rate (CTR)
C. Reach and impressions
D. Customer satisfaction score
29. What is A/B testing in the context of social media marketing?
A. Testing different social media platforms to see which is most popular
B. Testing two versions of an ad or post to see which performs better
C. Testing different prices for your products on social media
D. Testing different social media management tools
30. When choosing a social media platform for your business, what is the MOST important factor to consider?
A. The number of users on the platform
B. The platform’s popularity among your competitors
C. Whether your target audience is active on the platform
D. The platform’s advertising costs
31. What does ‘engagement rate’ measure on social media?
A. The speed at which content is posted.
B. The level of interaction (likes, comments, shares) a piece of content receives relative to its reach or audience size.
C. The cost of running social media ads.
D. The number of followers a page has.
32. Which of the following is a key characteristic of a successful social media crisis management plan?
A. Ignoring negative comments and hoping the crisis will pass.
B. Responding quickly, transparently, and with empathy.
C. Deleting all negative posts and comments.
D. Blaming the customer for the issue.
33. Which of the following is a benefit of using social media advertising?
A. Guaranteed viral success.
B. Precise targeting of specific demographics and interests.
C. Completely free marketing.
D. No need for organic social media efforts.
34. A company wants to use social media to build a community around its brand. Which strategy would be most effective?
A. Only posting promotional content and product updates.
B. Ignoring comments and messages from followers.
C. Creating a group or forum where customers can interact with each other and the brand.
D. Deleting any negative feedback or criticism.
35. A company wants to increase website traffic from social media. Which call to action (CTA) would be most effective in their social media posts?
A. Like this post!
B. Share with your friends!
C. Visit our website to learn more!
D. Follow our page!
36. What is the ‘evergreen content’ strategy in social media marketing?
A. Creating content that is only relevant for a short period of time.
B. Creating content that remains relevant and valuable over a long period of time.
C. Creating content that is only about environmental issues.
D. Creating content that is always controversial.
37. A local bakery wants to use social media to promote a new pastry. Which type of content would likely be most effective?
A. A lengthy blog post about the history of baking.
B. A high-quality photo or video showcasing the pastry.
C. A text-only post with a description of the pastry.
D. A link to a competitor’s website.
38. Which of the following is NOT a key element of a social media marketing strategy?
A. Defining your target audience
B. Setting measurable goals and objectives
C. Ignoring competitor analysis
D. Choosing the right platforms
39. What is the purpose of using hashtags in social media posts?
A. To make posts longer and more detailed.
B. To categorize content and increase its discoverability.
C. To confuse the audience.
D. To decrease engagement.
40. Which of the following is an example of a social media listening strategy?
A. Scheduling social media posts in advance.
B. Monitoring mentions of your brand and industry keywords.
C. Running paid advertising campaigns on social media.
D. Creating a social media content calendar.
41. A travel agency wants to attract younger travelers using social media. Which platform would likely be most effective?
A. LinkedIn.
B. Facebook.
C. TikTok or Instagram.
D. Email.
42. What is the primary benefit of using social media analytics tools?
A. To create visually appealing content.
B. To understand audience behavior and campaign performance.
C. To automate social media posting.
D. To increase the number of followers instantly.
43. Which of the following is NOT a best practice for creating engaging social media content?
A. Using high-quality visuals.
B. Being consistent with your brand voice.
C. Ignoring audience feedback.
D. Providing value to your audience.
44. What is the difference between organic and paid social media marketing?
A. Organic is free, while paid involves paying for advertising.
B. Organic reaches a wider audience, while paid is more targeted.
C. Organic is only for small businesses, while paid is only for large corporations.
D. There is no difference between organic and paid social media marketing.
45. What is the purpose of A/B testing in social media marketing?
A. To randomly post content without a strategy.
B. To compare different versions of content or campaigns to see which performs better.
C. To avoid using analytics.
D. To create identical content across all platforms.
46. What is the role of social media in integrated marketing communications (IMC)?
A. To replace all other marketing channels.
B. To provide a consistent brand message and experience across all touchpoints.
C. To operate in isolation from other marketing efforts.
D. To only focus on generating immediate sales.
47. Which of the following metrics is most relevant for measuring brand awareness on social media?
A. Conversion rate
B. Click-through rate
C. Reach
D. Customer satisfaction score
48. What is the difference between ‘reach’ and ‘impressions’ in social media analytics?
A. Reach is the number of people who saw the content, while impressions are the number of times the content was displayed.
B. Reach is the number of times the content was displayed, while impressions are the number of people who saw the content.
C. Reach measures engagement, while impressions measure views.
D. Reach is for paid campaigns, while impressions are for organic posts.
49. What is the importance of defining a target audience in social media marketing?
A. To appeal to everyone on social media.
B. To create more generic content.
C. To focus marketing efforts on those most likely to engage and convert.
D. To reduce the overall marketing budget.
50. Which of the following is a key component of a social media audit?
A. Ignoring all social media activity.
B. Analyzing your current social media presence and performance.
C. Deleting all your social media accounts.
D. Only focusing on competitor activity.
51. How can a business measure the ROI (Return on Investment) of their social media marketing efforts?
A. By only counting the number of likes and shares.
B. By tracking conversions, sales, and revenue generated from social media campaigns.
C. By ignoring the cost of social media marketing.
D. By focusing solely on follower growth.
52. Which of the following is a potential risk of using social media marketing?
A. Increased brand awareness.
B. Potential for negative feedback and public relations crises.
C. Improved customer engagement.
D. Higher website traffic.
53. What is the role of user-generated content (UGC) in social media marketing?
A. To create all the content for a brand.
B. To leverage authentic content created by users to build trust and credibility.
C. To ignore the audience and focus on brand-created content.
D. To decrease engagement.
54. Which of the following is a metric used to measure the success of a social media campaign?
A. Number of employees in the company
B. Website loading speed
C. Conversion rate
D. Office location
55. A fashion retailer wants to use social media to drive sales during a holiday season. What type of campaign would be most effective?
A. A campaign that only posts generic content.
B. A campaign that ignores customer feedback.
C. A campaign that features holiday-themed promotions, discounts, and gift guides.
D. A campaign that only promotes products unrelated to the holiday season.
56. A company is running a social media contest. What is the most important element to include in the contest rules?
A. The company’s address.
B. Clear eligibility requirements and guidelines.
C. A detailed history of the company.
D. A list of all the company’s employees.
57. How can social media be used to improve customer service?
A. By ignoring customer complaints.
B. By responding quickly and helpfully to customer inquiries and issues.
C. By only posting promotional content.
D. By deleting negative comments.
58. Which of the following is a key consideration when choosing a social media platform for marketing?
A. The platform with the most users overall.
B. The platform used by your competitors.
C. Where your target audience spends their time.
D. The platform that is trending at the moment.
59. What is the role of influencer marketing in social media strategy?
A. To directly sell products to followers.
B. To build brand awareness and credibility through trusted voices.
C. To automate social media posting.
D. To create viral content quickly.
60. How does social media marketing contribute to SEO (Search Engine Optimization)?
A. By directly improving website ranking through social signals.
B. By driving traffic to your website and increasing brand visibility.
C. By replacing the need for a website.
D. Social media has no impact on SEO.
61. A company wants to increase brand awareness on social media. Which of the following strategies would be MOST effective?
A. Posting only product-focused content
B. Running engaging contests and giveaways
C. Ignoring comments and messages
D. Buying fake followers
62. What is influencer marketing?
A. Marketing to very small groups of people
B. Collaborating with individuals who have a large and engaged audience
C. Ignoring customer reviews
D. Using only paid advertising
63. Which of the following is a potential risk of using social media marketing?
A. Increased brand awareness
B. Negative publicity
C. Higher conversion rates
D. Improved customer engagement
64. What is the purpose of using hashtags on social media?
A. To make your posts private
B. To categorize and make content discoverable
C. To block certain users
D. To track competitor activity
65. Which of the following is NOT a best practice for social media marketing?
A. Being authentic and transparent
B. Posting consistently
C. Engaging with your audience
D. Ignoring negative feedback
66. What is social listening?
A. Ignoring customer feedback
B. Monitoring social media for mentions of your brand and related keywords
C. Only posting promotional content
D. Blocking all users
67. What is the primary goal of social media marketing?
A. To generate immediate sales
B. To build brand awareness and engagement
C. To only post promotional content
D. To avoid interaction with customers
68. Which of the following social media platforms is best suited for professional networking?
A. TikTok
B. Instagram
C. LinkedIn
D. Snapchat
69. A company wants to run a social media campaign targeting millennials. Which platform would be MOST effective?
A. Facebook
B. LinkedIn
C. TikTok
D. Email
70. What is the difference between a social media strategy and a social media tactic?
A. A strategy is short-term, while a tactic is long-term
B. A strategy is the overall plan, while a tactic is a specific action
C. They are the same thing
D. A tactic is more important than a strategy
71. What is the difference between reach and impressions on social media?
A. Reach is the number of people who saw your content, while impressions are the number of times your content was displayed
B. Reach is the number of times your content was displayed, while impressions are the number of people who saw your content
C. They are the same thing
D. Reach is only for paid ads, while impressions are only for organic posts
72. What is the purpose of A/B testing in social media marketing?
A. To test different versions of content to see which performs better
B. To avoid using social media altogether
C. To delete negative comments
D. To buy fake followers
73. Which of the following is a key performance indicator (KPI) for social media marketing?
A. Number of employees
B. Website loading speed
C. Conversion rate
D. Office size
74. What is a social media audit?
A. A legal review of your social media policies
B. An analysis of your social media performance and strategy
C. A daily check of your social media accounts
D. A software that automatically posts content
75. What does ‘ROI’ stand for in social media marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Result of Implementation
76. A social media post goes viral but generates mostly negative attention. What is this an example of?
A. A successful marketing campaign
B. A PR crisis
C. Earned media
D. User-generated content
77. A company receives negative feedback on social media. What is the best course of action?
A. Ignore the feedback
B. Delete the negative comments
C. Respond promptly and professionally
D. Block the user
78. Why is it important to define your target audience in social media marketing?
A. To create generic content for everyone
B. To focus your efforts and resources on the most relevant audience
C. To avoid using social media altogether
D. Because it’s a trend
79. Which of the following is an example of earned media on social media?
A. Running paid ads on Facebook
B. Creating a company blog
C. A customer sharing a positive review of your product
D. Posting regular updates on your LinkedIn page
80. Which of the following is a benefit of using social media analytics?
A. Understanding which content performs best
B. Automating all your social media posts
C. Ignoring customer feedback
D. Deleting negative comments
81. Which metric is most indicative of audience engagement on social media?
A. Number of followers
B. Impressions
C. Likes, comments, and shares
D. Website traffic
82. Which of the following is a social media trend in recent years?
A. Decline of video content
B. Increased use of short-form video content
C. Ignoring customer interaction
D. Focusing solely on text-based posts
83. A company wants to measure the effectiveness of their social media campaign. Which metric is MOST important to track?
A. Number of followers
B. Likes and comments
C. Website traffic and conversions
D. Number of posts
84. Which of the following is NOT a key component of a social media marketing strategy?
A. Audience analysis
B. Competitive analysis
C. Ignoring customer feedback
D. Content planning
85. A social media manager notices a sudden drop in engagement. What should they do FIRST?
A. Panic and delete all recent posts
B. Analyze the data to identify potential causes
C. Buy fake followers
D. Ignore the drop and hope it recovers
86. What is the benefit of using social media management tools?
A. They automatically generate engaging content
B. They streamline scheduling, monitoring, and analytics
C. They guarantee viral success
D. They replace the need for a social media manager
87. Which of the following is an example of user-generated content (UGC)?
A. A professionally produced video ad
B. A customer posting a photo of themselves using your product
C. A company blog post
D. A paid influencer post
88. What is the purpose of a social media policy?
A. To restrict employees from using social media
B. To provide guidelines for employee behavior on social media
C. To automatically generate social media content
D. To monitor competitor activity
89. What is the purpose of a social media content calendar?
A. To schedule social media posts in advance
B. To track website traffic
C. To monitor competitor activity
D. To automatically generate social media content
90. What is the difference between organic and paid social media marketing?
A. Organic is free, while paid involves paying for advertising
B. Paid is free, while organic involves paying for advertising
C. They are the same thing
D. Organic is more effective than paid
91. What is the meaning of ‘CPM’ in social media advertising?
A. Cost Per Mille (thousand impressions)
B. Click Per Minute
C. Cost Per Member
D. Creative Performance Metric
92. What is the role of a community manager?
A. To create fake social media profiles
B. To engage with the audience and build relationships
C. To ignore customer complaints
D. To only post promotional content
93. What is the main advantage of using influencer marketing?
A. Guaranteed sales increase
B. Increased brand credibility and reach
C. Lower advertising costs
D. Automated content creation
94. When should you use paid social media advertising?
A. Only when you have no organic reach
B. To reach a wider audience and achieve specific marketing goals
C. To avoid creating organic content
D. To trick people into following your page
95. Which of the following is NOT a common social media marketing goal?
A. Increasing brand awareness
B. Driving website traffic
C. Ignoring customer feedback
D. Generating leads
96. What is the benefit of using a social media management tool like Hootsuite or Buffer?
A. To automate all social media tasks
B. To schedule posts and manage multiple accounts
C. To generate fake followers
D. To hack competitor accounts
97. What is the difference between ‘engagement rate’ and ‘reach’?
A. Engagement rate measures interactions, while reach measures audience size
B. Reach measures interactions, while engagement rate measures audience size
C. They are the same thing
D. Neither of them is important
98. Which of the following is NOT a key element of a social media marketing strategy?
A. Identifying target audience
B. Setting SMART goals
C. Ignoring competitor analysis
D. Choosing the right platforms
99. Which of the following is a key consideration when creating social media ads?
A. Using irrelevant images
B. Targeting the wrong audience
C. Having a clear call to action
D. Ignoring ad performance
100. Why is it important to track social media analytics?
A. To understand what’s working and improve your strategy
B. To impress your boss with numbers
C. To copy your competitors’ strategies
D. To waste time on meaningless data
101. Which of the following is a key element of a successful social media content strategy?
A. Posting frequently without a plan
B. Creating valuable and engaging content for your audience
C. Ignoring audience feedback
D. Using only promotional content
102. What is the primary goal of using social media for customer service?
A. To avoid phone calls
B. To provide quick and efficient support
C. To ignore customer complaints
D. To promote your products
103. What is the purpose of using UTM parameters in social media links?
A. To make the links shorter
B. To track the source of website traffic
C. To hide the links from certain users
D. To confuse your audience
104. Which of the following is an example of user-generated content (UGC)?
A. A professionally produced advertisement
B. A customer review on a product page
C. A company blog post
D. A sponsored social media post
105. What is social selling?
A. Selling products directly on social media platforms
B. Using social media to build relationships and find leads
C. Ignoring traditional sales techniques
D. Spamming people with sales messages
106. What is the purpose of A/B testing in social media marketing?
A. To test different versions of an ad or post
B. To automatically generate social media content
C. To block competitors from seeing your ads
D. To create fake social media profiles
107. What does ‘CTR’ stand for in social media advertising?
A. Customer Through Rate
B. Click-Through Rate
C. Conversion Tracking Result
D. Creative Test Result
108. Why is visual content important in social media marketing?
A. It is easier to ignore than text
B. It is more engaging and shareable than text
C. It is cheaper to produce than text
D. It is only important for certain industries
109. Which of the following is a benefit of running contests and giveaways on social media?
A. Increased engagement and brand visibility
B. Guaranteed increase in sales
C. Automated customer service
D. Reduced advertising costs
110. What is a social media ‘persona’?
A. A fake social media profile
B. A representation of your ideal customer
C. A social media influencer
D. A social media algorithm
111. Which of the following is an example of a social media call to action (CTA)?
A. A long and complicated paragraph
B. Click here to learn more
C. A random emoji
D. A confusing hashtag
112. What is the purpose of using hashtags on social media?
A. To make your posts longer
B. To categorize content and increase discoverability
C. To confuse your audience
D. To hide your content from certain users
113. What is the primary benefit of using social media listening tools?
A. To automate social media posting
B. To track brand mentions and sentiment
C. To increase follower count rapidly
D. To generate fake engagement
114. What is the benefit of using live video on social media?
A. It is boring and unengaging
B. It allows for real-time interaction with your audience
C. It is difficult to produce
D. It is only useful for certain industries
115. Which of the following is NOT a best practice for social media crisis management?
A. Responding quickly and transparently
B. Ignoring negative comments
C. Acknowledging the issue
D. Taking responsibility if necessary
116. What does ‘reach’ refer to in social media analytics?
A. The number of people who saw your content
B. The number of interactions on your post
C. The amount spent on social media ads
D. The percentage of followers who engage with your content
117. Which of the following is a key consideration when choosing the right social media platform for your business?
A. The number of users on the platform
B. Your target audience’s demographics and behavior
C. The platform’s popularity among your competitors
D. All of the above
118. What is the purpose of a social media audit?
A. To delete all your social media accounts
B. To assess your social media presence and performance
C. To blame your social media manager for poor results
D. To ignore social media altogether
119. What is ‘evergreen’ content?
A. Content that is always green
B. Content that remains relevant and valuable over time
C. Content that is only relevant during the winter
D. Content that is environmentally friendly
120. Which of these metrics is MOST important for measuring the success of a brand awareness campaign on social media?
A. Conversion rate
B. Click-through rate
C. Reach and impressions
D. Sales revenue
121. Which social media platform is known for its ephemeral content (content that disappears after a short period)?
A. LinkedIn
B. Twitter
C. Instagram (Stories)
D. Facebook
122. Which social media platform is primarily focused on visual content such as photos and videos?
A. LinkedIn
B. Twitter
C. Instagram
D. Reddit
123. What is the purpose of a ‘call to action’ (CTA) in a social media post?
A. To confuse the audience.
B. To encourage the audience to take a specific action (e.g., click a link, make a purchase).
C. To make the post look more visually appealing.
D. To hide the true purpose of the post.
124. A company wants to run a social media contest. Which of the following is the MOST important legal consideration?
A. Ensuring the prize is of high value.
B. Clearly stating the rules and eligibility requirements.
C. Promoting the contest on multiple platforms.
D. Collecting personal data from all participants.
125. What is the BEST definition of ‘social listening’ in the context of social media marketing?
A. Actively monitoring social media channels for mentions of your brand, competitors, and related keywords.
B. Broadcasting marketing messages to a wide audience on social media platforms.
C. Ignoring negative comments and focusing only on positive feedback.
D. Automating social media posts to save time and effort.
126. Which of the following is an example of a ‘dark post’ (also known as an unpublished post) on Facebook?
A. A post that is only visible to the page administrator.
B. A post that appears in users’ news feeds but not on the page’s timeline.
C. A post that violates Facebook’s advertising guidelines.
D. A post that is scheduled to be published in the future.
127. A social media manager wants to target a specific demographic (e.g., women aged 25-34) with their advertising. Which platform offers the MOST precise targeting options?
A. Twitter
B. Facebook
C. TikTok
D. Snapchat
128. Which of these metrics is MOST indicative of the reach of a social media post?
A. Number of comments
B. Number of shares
C. Number of impressions
D. Number of likes
129. What is A/B testing in social media marketing?
A. Testing two different social media platforms to see which performs better.
B. Testing two versions of a social media post to see which performs better.
C. Testing two different marketing budgets to see which yields a higher ROI.
D. Testing two different target audiences to see which is more responsive.
130. Which of the following is NOT a key performance indicator (KPI) typically used to measure the success of a social media marketing campaign?
A. Website traffic from social media
B. Sales generated directly from social media ads
C. Employee satisfaction scores
D. Engagement rate (likes, shares, comments)
131. Which social media platform is generally considered MOST effective for B2B (business-to-business) marketing?
A. Instagram
B. TikTok
C. LinkedIn
D. Snapchat
132. What is ‘engagement rate’ on social media?
A. The speed at which a social media page loads.
B. The percentage of followers who actively interact with your content (likes, shares, comments).
C. The number of employees working on social media marketing.
D. The cost of running social media advertisements.
133. What is the purpose of using UTM parameters in social media marketing?
A. To block users from accessing your website.
B. To track the source of website traffic from social media campaigns.
C. To automatically generate social media content.
D. To encrypt social media posts for security.
134. Which of these is NOT a common element of a social media audit?
A. Analyzing competitor activity
B. Reviewing current social media profiles
C. Assessing employee health benefits
D. Evaluating content performance
135. A social media manager is creating a content calendar. What is the PRIMARY benefit of using a content calendar?
A. It guarantees viral content.
B. It helps organize and schedule content in advance.
C. It automatically generates social media posts.
D. It eliminates the need for social media analytics.
136. What is the meaning of ‘CPM’ in social media advertising?
A. Cost Per Mille (thousand impressions)
B. Clicks Per Minute
C. Cost Per Member
D. Conversion Performance Metric
137. Which of the following BEST describes ‘influencer marketing’?
A. Using celebrities to endorse products on television.
B. Collaborating with individuals who have a significant following and influence on social media.
C. Creating fake social media profiles to promote a brand.
D. Sending unsolicited emails to potential customers.
138. Which of these actions is MOST likely to violate social media advertising guidelines?
A. Using high-quality images in advertisements.
B. Running a contest with clear rules and eligibility requirements.
C. Making false or misleading claims about a product or service.
D. Targeting advertisements to a specific demographic.
139. What is the MAIN purpose of using hashtags on social media?
A. To make your posts look more visually appealing.
B. To categorize content and increase its discoverability.
C. To track the number of likes and shares on a post.
D. To directly target specific individuals.
140. A social media campaign aims to increase brand awareness. Which metric is MOST relevant to track?
A. Conversion rate
B. Click-through rate
C. Reach and impressions
D. Customer satisfaction score
141. A company wants to improve its social media customer service. Which of the following is the MOST effective strategy?
A. Ignoring customer inquiries on social media.
B. Responding to customer inquiries as quickly and helpfully as possible.
C. Directing all customers to the company’s website for support.
D. Blaming other departments for customer issues.
142. What does ‘ROI’ stand for in the context of social media marketing?
A. Rate of Interaction
B. Return on Investment
C. Reach of Influence
D. Revenue on Impressions
143. What is the BEST strategy for handling negative comments on social media?
A. Delete the comments immediately to protect the brand’s reputation.
B. Ignore the comments and hope they disappear.
C. Respond promptly and professionally, addressing the concerns.
D. Argue with the commenter to defend the brand.
144. What is the MAIN benefit of using social media management tools like Hootsuite or Buffer?
A. They automatically generate viral content.
B. They allow you to schedule and manage posts across multiple platforms.
C. They eliminate the need for social media analytics.
D. They guarantee a high return on investment (ROI).
145. Which of the following is an example of user-generated content (UGC)?
A. A professionally produced advertisement.
B. A blog post written by the company’s CEO.
C. A customer posting a photo of themselves using the company’s product.
D. A press release issued by the company.
146. What is the ‘algorithm’ on social media platforms?
A. A secret code that hackers use to gain access to accounts.
B. A set of rules that determines which content users see in their feeds.
C. A tool for creating visually appealing social media graphics.
D. A method for automatically generating hashtags.
147. What is the BEST definition of ‘conversion rate’ in social media marketing?
A. The number of likes and shares a post receives.
B. The percentage of users who complete a desired action (e.g., purchase, sign-up) after clicking on a social media link.
C. The number of followers a social media account has.
D. The frequency with which a company posts on social media.
148. What is the primary difference between organic social media marketing and paid social media marketing?
A. Organic marketing involves creating content, while paid marketing involves only advertising.
B. Organic marketing is free, while paid marketing requires a monetary investment for advertising.
C. Organic marketing guarantees immediate results, while paid marketing requires patience.
D. Organic marketing is targeted at a specific audience, while paid marketing targets a broad audience.
149. A social media manager notices a significant drop in engagement on their company’s Facebook page. What is the FIRST step they should take to diagnose the problem?
A. Immediately launch a paid advertising campaign.
B. Post more frequently to increase visibility.
C. Analyze recent post performance and audience demographics.
D. Blame the algorithm change and do nothing.
150. A company wants to build a strong brand community on social media. Which of the following is the MOST important strategy?
A. Posting promotional content exclusively.
B. Ignoring comments and messages from followers.
C. Actively engaging with followers and fostering meaningful conversations.
D. Buying fake followers to increase the page’s popularity.
