1. What does ‘CTR’ stand for in social media advertising?
A. Customer Through Rate
B. Click-Through Rate
C. Content Transformation Rate
D. Creative Targeting Result
2. Which of these is a key characteristic of a successful social media strategy?
A. Focusing solely on promotional content
B. Ignoring audience feedback
C. Consistency in posting and engagement
D. Using only one social media platform
3. What is the ‘engagement rate’ on social media?
A. The speed at which a website loads
B. The percentage of users who interact with a post
C. The number of followers a profile has
D. The cost of running a social media ad
4. Which metric is MOST relevant for measuring the success of a video marketing campaign on social media?
A. Number of followers
B. Video completion rate
C. Website traffic
D. Number of employees
5. What does ‘ROI’ stand for in the context of social media marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Result of Interaction
6. Which of the following is a best practice for responding to negative comments on social media?
A. Ignoring the comment
B. Responding defensively and arguing with the commenter
C. Acknowledging the issue and offering a solution
D. Deleting the comment immediately
7. A social media manager wants to increase brand awareness. Which metric should they primarily focus on?
A. Conversion rate
B. Reach
C. Customer satisfaction
D. Employee retention
8. What is a ‘social media audit’?
A. A financial review of social media spending
B. An assessment of a company’s social media presence and performance
C. A legal review of social media policies
D. A technical analysis of social media algorithms
9. Which of the following is a benefit of using influencer marketing?
A. Guaranteed increase in sales
B. Access to a highly engaged and targeted audience
C. Complete control over the influencer’s content
D. Lower cost compared to traditional advertising
10. Which of the following is a common social media marketing KPI (Key Performance Indicator)?
A. Employee satisfaction
B. Website server uptime
C. Customer acquisition cost
D. Office supply inventory
11. What is ‘social selling’?
A. Selling products directly through social media platforms
B. Using social media to build relationships and find potential customers
C. Creating viral social media campaigns
D. Automating social media posts for sales purposes
12. What is the purpose of using UTM parameters in social media campaigns?
A. To track the weather
B. To track the source of website traffic
C. To encrypt social media posts
D. To automatically generate social media content
13. What is the main purpose of using hashtags on social media?
A. To track the number of likes on a post
B. To categorize content and increase its discoverability
C. To directly message other users
D. To shorten URLs
14. When creating a social media strategy, what is the MOST important first step?
A. Choosing the right hashtags
B. Identifying the target audience and their needs
C. Designing visually appealing graphics
D. Scheduling posts in advance
15. Which of the following best describes ‘evergreen content’?
A. Content that is only relevant for a short period of time
B. Content that is consistently relevant and valuable over a long period
C. Content that is automatically generated by AI
D. Content that is designed to be controversial
16. A company notices a significant drop in engagement on their Facebook page. What should they do FIRST?
A. Immediately launch a new advertising campaign
B. Analyze recent content and audience behavior
C. Delete old posts
D. Buy more followers
17. What is the meaning of ‘dark social’ in social media analytics?
A. Social media platforms used for illegal activities
B. Social media platforms with a dark theme
C. Website traffic from social media that is not trackable
D. Social media platforms with limited user data
18. What is the difference between ‘reach’ and ‘impressions’ on social media?
A. Reach is the number of people who saw the content, while impressions are the number of times the content was displayed.
B. Reach is the number of clicks on a post, while impressions are the number of shares.
C. Reach is the number of comments on a post, while impressions are the number of likes.
D. Reach and impressions are the same thing.
19. Which type of social media advertising allows you to target users based on their interests and behaviors?
A. Billboard advertising
B. Print advertising
C. Online display advertising
D. Social media advertising
20. Which of the following metrics is MOST indicative of the reach of a social media campaign?
A. Click-through rate (CTR)
B. Impressions
C. Conversion rate
D. Engagement rate
21. What is the ‘algorithm’ on social media platforms?
A. A type of social media advertisement
B. A set of rules determining what content users see
C. A tool for creating social media posts
D. A method for tracking social media analytics
22. What is the purpose of A/B testing in social media marketing?
A. To test different versions of an advertisement to see which performs better
B. To test the speed of a website
C. To test the compatibility of a mobile app
D. To test the security of a network
23. Which of the following is a recommended practice for running a social media contest?
A. Making the entry requirements overly complicated
B. Clearly defining the rules and guidelines
C. Ignoring the privacy of participants
D. Promising unrealistic prizes
24. Which of the following is an example of a social media crisis?
A. A sudden increase in followers
B. A negative viral campaign against a brand
C. A positive product review
D. A successful social media contest
25. Which social media platform is generally considered MOST effective for B2B marketing?
A. Instagram
B. TikTok
C. LinkedIn
D. Pinterest
26. Which of the following is an example of user-generated content (UGC)?
A. A professionally produced advertisement
B. A company blog post
C. A customer review of a product
D. A press release issued by a company
27. When is it most appropriate to use a social media management platform like Hootsuite or Buffer?
A. When you only use one social media platform
B. When you need to schedule and manage content across multiple platforms
C. When you want to create social media graphics
D. When you need to conduct market research
28. Which of the following actions violates social media advertising policies?
A. Targeting ads based on demographics
B. Using high-quality images in ads
C. Promoting misleading or deceptive content
D. Running ads during peak hours
29. What is the primary benefit of using social listening tools?
A. Automating social media posts
B. Analyzing competitor advertising spend
C. Identifying brand mentions and sentiment
D. Generating leads through direct messaging
30. What is the purpose of a social media content calendar?
A. To track employee vacation schedules
B. To plan and schedule social media posts
C. To analyze website traffic
D. To manage customer service inquiries
31. Which of the following is a key benefit of using social media influencers?
A. Reduced marketing costs
B. Increased brand credibility and reach
C. Guaranteed sales conversions
D. Complete control over content messaging
32. Which of the following is the BEST example of user-generated content (UGC)?
A. A professionally produced advertisement by a company
B. A customer review of a product on social media
C. A blog post written by the company’s marketing team
D. A sponsored post by an influencer
33. What is the primary benefit of using social listening tools in social media marketing?
A. Automating social media posts
B. Identifying and responding to brand mentions
C. Creating visually appealing content
D. Generating leads through social media ads
34. Which social media platform is BEST suited for sharing visual content like photos and videos?
A. Twitter
B. LinkedIn
C. Instagram
D. Reddit
35. What is the MOST important factor to consider when creating social media content?
A. The platform’s algorithm
B. The target audience’s interests and preferences
C. The latest social media trends
D. The competitor’s content strategy
36. What is ‘influencer marketing’?
A. Marketing that only targets wealthy individuals
B. Marketing that involves collaborations with influential people on social media
C. Marketing that is illegal
D. Marketing that only uses paid advertising
37. What is the significance of ‘engagement rate’ on social media?
A. It measures how quickly content is created.
B. It reflects the level of interaction and interest from the audience.
C. It indicates the cost of social media advertising.
D. It shows the number of fake accounts following the brand.
38. What is the main difference between ‘organic reach’ and ‘paid reach’ on social media?
A. Organic reach is free, while paid reach requires advertising spend.
B. Organic reach is only for influencers, while paid reach is for brands.
C. Organic reach is immediate, while paid reach takes time to develop.
D. Organic reach guarantees conversions, while paid reach does not.
39. Which of the following is a benefit of using social media analytics tools?
A. They guarantee viral content
B. They provide insights into audience behavior and campaign performance
C. They eliminate the need for human interaction
D. They automatically generate leads
40. Which of the following is a potential drawback of using social media automation tools?
A. Reduced efficiency
B. Increased brand authenticity
C. Impersonal interactions
D. Decreased reach
41. Which of the following metrics is MOST important for measuring the success of a brand awareness campaign on social media?
A. Click-through rate (CTR)
B. Conversion rate
C. Reach and impressions
D. Cost per acquisition (CPA)
42. What is the BEST practice for handling negative feedback on social media?
A. Delete the comment immediately.
B. Respond professionally and offer a solution.
C. Argue with the user and defend the brand.
D. Ignore the comment and hope no one notices.
43. What is ‘social media ROI’ primarily used to measure?
A. The number of followers gained.
B. The return on investment from social media activities.
C. The time spent on social media platforms.
D. The frequency of social media posts.
44. What does ‘CPM’ stand for in social media advertising?
A. Cost Per Mille (Thousand)
B. Clicks Per Minute
C. Cost Per Match
D. Creative Performance Metric
45. What is the ‘1/3 rule’ in social media content strategy?
A. 1/3 of content should promote the brand, 1/3 should share industry news, and 1/3 should engage with the audience
B. 1/3 of content should be video, 1/3 should be images, and 1/3 should be text
C. 1/3 of content should be created by influencers, 1/3 by employees, and 1/3 by customers
D. 1/3 of content should be posted in the morning, 1/3 in the afternoon, and 1/3 in the evening
46. Why is it important to have a social media content calendar?
A. To limit creativity.
B. To ensure consistency and strategic planning.
C. To reduce the amount of content created.
D. To completely automate social media interactions.
47. What is the purpose of using UTM parameters in social media links?
A. To shorten the length of the URL.
B. To track the source of website traffic from social media campaigns.
C. To encrypt the data being transmitted.
D. To prevent competitors from seeing the links.
48. What is the purpose of ‘social listening’ in social media marketing strategy?
A. To monitor brand mentions and industry trends
B. To automate social media posts
C. To generate fake followers
D. To block competitors’ accounts
49. Which of the following is MOST important for building a strong brand presence on social media?
A. Posting frequently, even if the content is low-quality
B. Creating consistent, high-quality content that aligns with the brand’s values
C. Buying fake followers to increase popularity
D. Ignoring comments and messages from followers
50. Which social media platform is generally considered MOST effective for B2B (business-to-business) marketing?
A. TikTok
B. Instagram
C. LinkedIn
D. Snapchat
51. What is the purpose of A/B testing in social media marketing?
A. To test the durability of social media platforms.
B. To compare two versions of a social media campaign to see which performs better.
C. To assess the cost-effectiveness of social media advertising.
D. To analyze the demographic data of social media users.
52. What is ‘evergreen content’ in social media marketing?
A. Content that is only relevant during the winter season
B. Content that remains relevant and valuable over a long period
C. Content that is only shared on Earth Day
D. Content that is always green in color
53. Which of the following is an example of a ‘vanity metric’ in social media marketing?
A. Website traffic from social media
B. Conversion rate from social media ads
C. Number of followers
D. Customer lifetime value
54. When is the MOST appropriate time to use a social media hashtag?
A. Only when the brand creates it.
B. In every single post, regardless of content.
C. To categorize content and increase discoverability.
D. To directly insult competitors.
55. What is the primary goal of a social media audit?
A. To delete old social media accounts.
B. To analyze and improve social media performance.
C. To create more fake followers.
D. To automate all social media activities.
56. What is the ‘Know, Like, Trust’ framework in social media marketing?
A. A method for tracking social media analytics.
B. A strategy for building relationships with your audience.
C. A tool for automating social media posts.
D. A framework for creating viral content.
57. What is the purpose of a ‘call to action’ (CTA) in a social media post?
A. To confuse the audience
B. To instruct the audience on what to do next
C. To hide the post from competitors
D. To make the post look more professional
58. Which of the following social media strategies is MOST effective for generating leads?
A. Posting random content without a specific call to action.
B. Running targeted ad campaigns with clear calls to action.
C. Ignoring comments and messages from potential customers.
D. Focusing solely on gaining followers without engaging them.
59. Which social media platform is known for its ephemeral content (content that disappears after a short time)?
A. Facebook
B. Twitter
C. LinkedIn
D. Snapchat
60. When a social media crisis occurs, what is the FIRST step a brand should take?
A. Delete all negative comments.
B. Ignore the situation and hope it goes away.
C. Acknowledge the issue and respond promptly.
D. Blame another department or individual.
61. What is ‘user-generated content’ (UGC) in social media marketing?
A. Content created and published by the brand itself.
B. Advertising space purchased on social media platforms.
C. Content created and shared by users about a brand or product.
D. Content produced in partnership with influencers.
62. Which social media platform is best suited for sharing professional articles and participating in industry-related discussions?
A. Snapchat
B. Instagram
C. LinkedIn
D. TikTok
63. Which of the following social media platforms is MOST suitable for sharing visually appealing short-form videos?
A. LinkedIn
B. Twitter
C. YouTube Shorts or TikTok
D. Pinterest
64. A company wants to run a social media contest. Which of the following is the MOST important legal consideration?
A. Choosing a visually appealing prize.
B. Clearly stating the contest rules and eligibility requirements.
C. Promoting the contest heavily across all platforms.
D. Collecting participants’ email addresses for future marketing.
65. Which of the following is a key characteristic of a successful social media content calendar?
A. Focusing solely on promotional content.
B. Being rigid and inflexible to adapt to changing trends.
C. Balancing planned content with real-time engagement opportunities.
D. Ignoring data and analytics to maintain creativity.
66. Which of the following is a key benefit of using social media advertising?
A. Reaching a broad audience with limited targeting options.
B. Targeting specific demographics, interests, and behaviors.
C. Guaranteeing a high return on investment (ROI).
D. Eliminating the need for content creation.
67. What is ‘A/B testing’ in the context of social media marketing?
A. Testing different social media platforms to see which performs best.
B. Testing two different versions of a social media ad or post to see which performs better.
C. Testing different social media management tools.
D. Testing different social media agencies.
68. Which of the following is the MOST effective way to use hashtags on Twitter?
A. Using as many hashtags as possible in each tweet.
B. Using irrelevant or overly generic hashtags.
C. Using a mix of broad and specific, relevant hashtags.
D. Avoiding hashtags altogether to appear more professional.
69. Which of the following is the BEST example of ‘social listening’?
A. Scheduling social media posts in advance.
B. Monitoring brand mentions and industry keywords on social media.
C. Running A/B tests on social media ad copy.
D. Analyzing website traffic from social media referrals.
70. Which social media platform is generally considered MOST effective for B2B (business-to-business) marketing?
A. Instagram
B. TikTok
C. LinkedIn
D. Snapchat
71. What does ‘CPM’ stand for in social media advertising?
A. Cost Per Mile
B. Cost Per Mille (Thousand)
C. Clicks Per Minute
D. Conversions Per Month
72. Which of the following is a key consideration when measuring the ROI of a social media campaign?
A. Focusing solely on vanity metrics like likes and followers.
B. Ignoring the costs associated with running the campaign.
C. Tracking the revenue generated as a direct result of the campaign.
D. Assuming that all website traffic is a direct result of the social media campaign.
73. Which of the following metrics is MOST directly related to measuring the success of a social media campaign focused on brand awareness?
A. Conversion rate
B. Return on ad spend (ROAS)
C. Reach and impressions
D. Customer lifetime value (CLTV)
74. A social media manager wants to increase engagement on their Instagram posts. Which of the following tactics is MOST likely to be effective?
A. Posting only promotional content.
B. Ignoring comments and messages from followers.
C. Using relevant hashtags and asking engaging questions.
D. Purchasing fake followers to increase the account’s perceived popularity.
75. What is the primary benefit of using a social media management tool like Hootsuite or Buffer?
A. Creating visually appealing graphics for social media posts.
B. Automating the process of scheduling and publishing social media content.
C. Analyzing competitor’s social media strategies.
D. Generating leads through social media advertising.
76. A company wants to improve its social media customer service. Which of the following tactics is MOST likely to be effective?
A. Ignoring customer inquiries and complaints.
B. Responding to customer inquiries and complaints promptly and professionally.
C. Deleting all negative comments and reviews.
D. Blaming customer issues on external factors.
77. A company is launching a new product and wants to create a buzz on social media. Which of the following strategies is MOST likely to be effective?
A. Posting generic product descriptions.
B. Creating engaging content, running contests, and partnering with influencers.
C. Ignoring comments and messages from followers.
D. Purchasing fake followers to increase the account’s perceived popularity.
78. Which of the following is a key element of a successful social media crisis communication plan?
A. Deleting all negative comments and reviews.
B. Ignoring the crisis and hoping it goes away.
C. Having a pre-approved statement and a designated response team.
D. Blaming the crisis on external factors.
79. What is ‘dark social’ in social media analytics?
A. Social media content that is intentionally hidden from public view.
B. Website traffic that cannot be attributed to a specific source.
C. Shares of content that occur through private channels, like email or messaging apps.
D. Social media accounts used for unethical or illegal activities.
80. A social media manager notices a high bounce rate from social media traffic to the company’s website. What is the MOST LIKELY cause?
A. High-quality content on the website.
B. Relevant and engaging social media posts.
C. Mismatch between social media content and website content.
D. Fast loading speed of the website.
81. Which of the following metrics is MOST relevant for measuring the success of a social media campaign focused on lead generation?
A. Impressions
B. Engagement rate
C. Number of leads generated
D. Reach
82. What does ‘CTR’ stand for in social media advertising?
A. Customer Transaction Rate
B. Click-Through Rate
C. Content Tracking Report
D. Campaign Targeting Range
83. Which of the following is a key consideration when developing a social media strategy for a global brand?
A. Using the same content and messaging across all regions.
B. Ignoring cultural differences and language barriers.
C. Adapting content and messaging to resonate with local audiences.
D. Focusing solely on platforms popular in the brand’s home country.
84. A social media manager notices a sharp decline in organic reach on Facebook. Which of the following is the MOST LIKELY reason for this decline?
A. Increased posting frequency by the page.
B. Changes to Facebook’s algorithm prioritizing personal connections.
C. A decrease in the page’s ad spend.
D. A sudden increase in the page’s follower count.
85. Which of the following is a key benefit of using influencer marketing?
A. Gaining access to a highly targeted and engaged audience.
B. Reducing the cost of social media advertising.
C. Guaranteeing a high return on investment (ROI).
D. Eliminating the need for content creation.
86. What does ‘ROI’ stand for in social media marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Relevance of Impression
87. What is ‘earned media’ in the context of social media marketing?
A. Content created and published by the brand itself.
B. Advertising space purchased on social media platforms.
C. Mentions, shares, and reviews received organically from users.
D. Content produced in partnership with influencers.
88. What is the purpose of a ‘social media audit’?
A. To schedule social media posts in advance.
B. To analyze a brand’s social media presence and identify areas for improvement.
C. To create visually appealing graphics for social media posts.
D. To generate leads through social media advertising.
89. A social media campaign aims to drive traffic to a company’s website. Which call to action (CTA) is MOST effective for this goal?
A. Like this post!
B. Share with your friends!
C. Visit our website to learn more!
D. Comment below!
90. A company is experiencing negative comments on their social media page. What is the BEST approach to handle this situation?
A. Deleting the negative comments immediately.
B. Ignoring the comments and hoping they disappear.
C. Responding promptly and professionally, addressing the concerns.
D. Engaging in arguments with the commenters.
91. Which of the following is NOT a typical objective of social media marketing?
A. Increasing brand awareness.
B. Generating leads and sales.
C. Decreasing customer engagement.
D. Driving traffic to a website.
92. Which of the following metrics is MOST indicative of audience engagement on a social media post?
A. Reach
B. Impressions
C. Click-through rate (CTR)
D. Likes and comments
93. A social media manager notices their engagement rates are declining. What is the MOST likely cause?
A. They are posting too frequently.
B. Their content is not relevant or engaging to their audience.
C. They are responding to comments too quickly.
D. They are spending too much time analyzing data.
94. Which of the following is a key benefit of using social media for customer service?
A. Slower response times compared to traditional channels
B. Publicly addressing customer issues, which can build trust
C. Ignoring negative feedback to maintain a positive image
D. Avoiding direct interaction with customers
95. What does ‘CPM’ stand for in social media advertising?
A. Cost Per Minute
B. Cost Per Mile
C. Cost Per Thousand Impressions
D. Creative Performance Metric
96. Which type of social media content typically performs best in terms of engagement?
A. Long-form articles
B. Interactive content like quizzes and polls
C. Static images with minimal text
D. Purely promotional content
97. What is the ‘conversion rate’ on social media?
A. The percentage of followers who become customers.
B. The number of likes a post receives.
C. The number of impressions a post generates.
D. The speed at which content is shared.
98. What is the purpose of using hashtags on social media?
A. To make posts private
B. To categorize content and increase its discoverability
C. To prevent others from sharing your content
D. To track website traffic
99. Which of the following is an example of user-generated content (UGC)?
A. A professionally produced advertisement
B. A customer review on a product page
C. A company’s official blog post
D. A stock photo used in a social media campaign
100. What is a ‘social media audit’?
A. A legal review of social media policies
B. An analysis of a company’s social media presence and performance
C. A tool for creating social media graphics
D. A method for scheduling social media posts
101. What is the recommended first step when creating a social media marketing plan?
A. Start posting content immediately
B. Identify your target audience
C. Buy followers to increase credibility
D. Copy the strategy of a competitor
102. What is an ‘influencer’ in social media marketing?
A. A software program that automates social media tasks
B. A person with a large and engaged following who can impact purchasing decisions
C. A type of advertising format
D. A metric used to measure social media success
103. Which of the following is NOT a key element of a successful social media strategy?
A. Clearly defined goals and objectives
B. Consistent brand voice and messaging
C. Ignoring data and analytics
D. Target audience understanding
104. What is ‘social listening’ in social media marketing?
A. Ignoring customer complaints
B. Monitoring social media channels for mentions of your brand, competitors, and industry
C. Broadcasting messages without engaging
D. Only focusing on positive feedback
105. Which of the following is the BEST way to handle negative comments on a social media post?
A. Delete the comment immediately
B. Ignore the comment and hope it goes away
C. Respond professionally and address the concern
D. Argue with the commenter publicly
106. What is the difference between ‘impressions’ and ‘reach’ on social media?
A. They are the same thing
B. Impressions are the number of times content is displayed, while reach is the number of unique users who saw it
C. Reach is the number of times content is displayed, while impressions are the number of unique users who saw it
D. Impressions measure engagement, while reach measures awareness
107. Which of the following is a characteristic of a strong social media call to action (CTA)?
A. Vague and unclear instructions
B. A lengthy and complicated sentence
C. Clear, concise, and action-oriented language
D. Passive voice and indirect suggestions
108. What is the primary benefit of using a social media management tool like Hootsuite or Buffer?
A. Generating automated content
B. Scheduling posts across multiple platforms
C. Increasing follower count overnight
D. Creating viral videos automatically
109. What does ‘ROI’ stand for in the context of social media marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Result of Implementation
110. What is the main advantage of using social media advertising compared to traditional advertising?
A. Higher cost per impression
B. Less precise targeting options
C. More detailed audience targeting
D. Guaranteed viral reach
111. A company notices a sudden spike in negative mentions on social media. What should their FIRST response be?
A. Delete all negative comments to protect the brand image.
B. Ignore the mentions and hope they disappear.
C. Identify the cause of the negativity and acknowledge the issue.
D. Blame a competitor for spreading false information.
112. What is the purpose of A/B testing in social media marketing?
A. To randomly post content without a strategy
B. To compare two versions of a social media element to see which performs better
C. To ignore audience feedback
D. To avoid creating engaging content
113. What is ‘dark social’ in social media analytics?
A. Social media content created at night.
B. Social media platforms with restricted access.
C. Website traffic from social media that is not correctly attributed to a source.
D. A social media strategy focused on negative messaging.
114. Which law or regulation is MOST relevant to social media contests and promotions that collect user data?
A. The Sherman Antitrust Act.
B. The Fair Credit Reporting Act (FCRA).
C. The General Data Protection Regulation (GDPR).
D. The Securities Exchange Act.
115. A company wants to increase its brand awareness on social media. Which of the following strategies would be MOST effective?
A. Posting only product-related content.
B. Running contests and giveaways to attract new followers.
C. Ignoring comments and messages from followers.
D. Using only paid advertising.
116. What is the ‘algorithm’ on social media platforms?
A. A type of social media advertisement
B. A set of rules that determines what content users see in their feeds
C. A tool for creating social media graphics
D. A method for tracking website traffic
117. When is the use of social media automation tools considered unethical?
A. When scheduling posts in advance
B. When used to generate fake engagement or spread misinformation
C. When used to analyze social media data
D. When used to monitor brand mentions
118. Which social media platform is BEST suited for professional networking and B2B marketing?
A. TikTok
B. Instagram
C. LinkedIn
D. Snapchat
119. What is the benefit of using social media pixels?
A. They automatically create social media content.
B. They track user behavior on your website after they’ve interacted with your social media content.
C. They prevent users from seeing your social media ads.
D. They increase your follower count overnight.
120. What is the ‘reach’ of a social media post?
A. The number of times the post appeared in users’ feeds
B. The number of unique users who saw the post
C. The number of likes the post received
D. The number of comments the post received
121. A company wants to increase brand awareness using social media. Which of the following strategies would be MOST effective?
A. Running highly targeted ads to a small, niche audience.
B. Creating viral content that appeals to a broad audience.
C. Focusing solely on customer service and responding to inquiries.
D. Posting regularly about product features and technical specifications.
122. Which of the following is a potential risk of using social media for marketing?
A. Increased brand visibility and awareness.
B. Improved customer engagement and loyalty.
C. Negative feedback and public relations crises.
D. Reduced marketing costs and increased ROI.
123. What is the main advantage of using social media advertising over traditional advertising methods?
A. Social media advertising is always cheaper than traditional advertising.
B. Social media advertising offers more precise targeting options.
C. Social media advertising guarantees a higher ROI than traditional advertising.
D. Social media advertising eliminates the need for creative content.
124. Which of the following is a key characteristic of effective social media advertising?
A. Using generic ad copy that appeals to everyone.
B. Targeting a broad audience to maximize reach.
C. Creating highly targeted ads based on user demographics and interests.
D. Ignoring analytics and focusing solely on creative design.
125. Which of the following is a potential negative consequence of buying fake followers on social media?
A. Increased brand credibility and authority.
B. Improved engagement rates and organic reach.
C. Damage to brand reputation and decreased engagement rates.
D. Lower advertising costs on social media platforms.
126. A small business wants to improve its social media presence on a limited budget. Which tactic would be MOST cost-effective?
A. Running expensive social media advertising campaigns.
B. Creating high-quality, engaging organic content.
C. Buying fake followers and engagement.
D. Ignoring customer inquiries and comments.
127. What is ‘dark social’ in the context of social media marketing?
A. A social media platform that is only accessible to a select group of users.
B. Social media activity that is hidden from public view.
C. Website traffic that is not attributed to a specific source.
D. The use of bots and fake accounts to manipulate social media metrics.
128. Which of the following metrics is MOST directly indicative of audience engagement on a social media post?
A. Reach
B. Impressions
C. Click-through rate (CTR)
D. Number of likes, comments, and shares
129. Which of the following is an example of user-generated content (UGC)?
A. A professionally produced video advertisement.
B. A blog post written by the company’s CEO.
C. A customer posting a review of a product on social media.
D. A press release issued by the company’s public relations department.
130. What is ‘social selling’?
A. Selling products directly through social media platforms.
B. Using social media to build relationships and generate leads.
C. Automating social media posting schedules.
D. Analyzing competitor social media strategies.
131. What is the primary purpose of A/B testing in social media marketing?
A. To test different ad creatives and targeting options.
B. To increase the number of followers on social media accounts.
C. To analyze competitor social media strategies.
D. To automate social media posting schedules.
132. What is the MOST important factor to consider when choosing a social media platform for your business?
A. The number of users on the platform.
B. The platform’s advertising cost.
C. Where your target audience spends their time.
D. The latest trends and features on the platform.
133. A social media manager notices a significant drop in engagement on their posts. What should they do FIRST?
A. Immediately increase the advertising budget.
B. Analyze the data to identify potential causes.
C. Blame the algorithm and do nothing.
D. Switch to a completely different social media platform.
134. Why is it important to track social media ROI (Return on Investment)?
A. To determine the effectiveness of social media campaigns.
B. To increase the number of followers on social media.
C. To create more visually appealing content.
D. To automate social media posting schedules.
135. A restaurant wants to use social media to drive more foot traffic to their physical location. Which tactic would be MOST effective?
A. Posting exclusively about the restaurant’s history and mission statement.
B. Running targeted ads with location-based promotions and discounts.
C. Engaging in political debates and controversies.
D. Ignoring comments and messages from followers.
136. A company receives negative feedback on social media. What is the BEST approach for handling it?
A. Ignore the feedback and hope it goes away.
B. Delete the negative comments immediately.
C. Respond promptly and professionally, addressing the concerns.
D. Engage in an argument with the person who left the feedback.
137. What is the ‘Know, Like, Trust’ framework in social media marketing?
A. A framework for measuring social media ROI.
B. A framework for building relationships with your audience.
C. A framework for creating viral content.
D. A framework for automating social media posting schedules.
138. What is the MOST accurate definition of ‘reach’ in social media analytics?
A. The total number of times a post was displayed.
B. The number of unique users who saw a post.
C. The number of clicks on a link in a post.
D. The number of likes, comments, and shares on a post.
139. What is the main goal of a social media hashtag campaign?
A. To track the number of followers on a social media account.
B. To increase brand awareness and encourage user participation.
C. To automate social media posting schedules.
D. To analyze competitor social media strategies.
140. A local bakery wants to promote a new pastry using Instagram. Which type of content would likely be MOST effective?
A. A long, text-heavy blog post about the history of the pastry.
B. A high-quality photo or video showcasing the pastry.
C. A political debate related to the pastry’s ingredients.
D. An abstract painting inspired by the pastry’s flavor.
141. What is the primary benefit of using social media listening tools?
A. To automate social media posting schedules.
B. To identify and respond to brand mentions and industry trends.
C. To generate fake followers and boost engagement metrics.
D. To create visually appealing graphics for social media posts.
142. What is the ’10:1:1 rule’ in social media content strategy?
A. For every 10 posts, 1 should be self-promotional, 1 should be curated from other sources, and 10 should be user-generated.
B. For every 10 posts, 1 should be self-promotional, 1 should be a conversation starter, and 8 should be informational or entertaining.
C. For every 10 posts, 8 should be self-promotional, 1 should be curated, and 1 should be a contest or giveaway.
D. For every 10 posts, 1 should be a video, 1 should be an image, and 8 should be text-based.
143. A clothing brand wants to use influencer marketing. Which type of influencer would likely be MOST effective for driving sales?
A. A celebrity with millions of followers but no specific fashion expertise.
B. A micro-influencer with a smaller, highly engaged audience interested in fashion.
C. A bot account with thousands of fake followers.
D. A political commentator with no connection to the fashion industry.
144. What is the purpose of a social media content calendar?
A. To track the ROI of social media campaigns.
B. To schedule and organize social media posts in advance.
C. To analyze competitor social media strategies.
D. To generate automated responses to customer inquiries.
145. A nonprofit organization wants to raise awareness for their cause on social media. Which strategy would be MOST effective?
A. Posting exclusively about the organization’s financial needs.
B. Sharing emotional stories and impactful visuals related to their mission.
C. Engaging in political debates and controversies.
D. Ignoring comments and messages from followers.
146. What is ‘evergreen content’ in social media marketing?
A. Content that is only relevant for a short period of time.
B. Content that remains relevant and valuable over a long period of time.
C. Content that is automatically generated by bots.
D. Content that is hidden from public view.
147. Which of the following is a key metric for measuring the success of a video marketing campaign on social media?
A. The number of followers on the social media account.
B. The number of video views and watch time.
C. The number of likes, comments, and shares on a blog post.
D. The number of keywords in the video description.
148. Which of the following is a key consideration when developing a social media crisis communication plan?
A. Ignoring the crisis and hoping it goes away.
B. Deleting all negative comments and reviews.
C. Identifying potential crisis scenarios and developing pre-approved responses.
D. Blaming external factors for the crisis.
149. Which of the following is a key benefit of using social media for customer service?
A. Reduced customer service costs and increased customer satisfaction.
B. Decreased brand visibility and awareness.
C. Increased spam and irrelevant comments.
D. Difficulty in tracking customer inquiries and resolutions.
150. Which social media platform is generally considered MOST suitable for B2B (business-to-business) marketing?
A. TikTok
B. Instagram
C. LinkedIn
D. Snapchat
